"If You Wouldn't Drink Dogs' Milk...": PETA India's Ad Promoting Veganism Criticised Online
Animal rights group PETA India is facing criticism online for its latest veganism campaign, launched earlier this month on World Milk Day. People for the Ethical Treatment of Animals (PETA) India unveiled a bold and provocative billboard in Mumbai and other cities with the message: "If You Wouldn't Drink Dogs' Milk, Why Drink the Milk of Any Other Species?" The ad features a woman drinking a dog's milk, aiming to challenge speciesism - the bias that favours certain species over others. In a press note, PETA claimed that the billboard has been displayed in several major cities, including Ahmedabad, Bengaluru, Mumbai, and Noida.
"There's nothing natural about forcefully impregnating cows and buffaloes, stealing their babies, and consuming the milk meant for their young. PETA India's billboard makes the simple point that people who are disgusted by the idea of drinking dogs' milk should question why they consider it acceptable to consume another animal's milk and go vegan," the group wrote in its press note.
PETA India also shared the picture of the billboard on social media, with the caption, "Dairy production is rooted in cruelty, from forced impregnation to the heartbreaking separation of calves from their mothers. Cows are not milk machines; their milk is for calves, not humans. Ditch dairy."
PETA India's approach, however, didn't sit well with several social media users as they felt the ad went too far.
"This message could've been conveyed differently. This just misses the mark entirely." Another user added, "How do I unsee this now?" wrote one user.
"Whoever's on PETA's campaign team needs to log off forever," commented another.
"Distasteful ad. There are many other ways to promote veganism, this isn't one. It's disturbing to edit images this way. The only thing going for you, is that dogs can't speak up. Else they definitely wouldn't have liked being edited, presented in such a manner. Sorry," said a third user.
Some users, however, defended the campaign, saying, "If this disturbs you, it's because the reality is disturbing. We've just normalised it. Drinking milk from any animal-dog, cow, buffalo-is equally odd. PETA is just asking us to pause and think."
"Urgent need for more production of vegan milk with less cost. Will be more impactful if the government starts promoting it," suggested another.
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NDTV
6 days ago
- NDTV
"If You Wouldn't Drink Dogs' Milk...": PETA India's Ad Promoting Veganism Criticised Online
Animal rights group PETA India is facing criticism online for its latest veganism campaign, launched earlier this month on World Milk Day. People for the Ethical Treatment of Animals (PETA) India unveiled a bold and provocative billboard in Mumbai and other cities with the message: "If You Wouldn't Drink Dogs' Milk, Why Drink the Milk of Any Other Species?" The ad features a woman drinking a dog's milk, aiming to challenge speciesism - the bias that favours certain species over others. In a press note, PETA claimed that the billboard has been displayed in several major cities, including Ahmedabad, Bengaluru, Mumbai, and Noida. "There's nothing natural about forcefully impregnating cows and buffaloes, stealing their babies, and consuming the milk meant for their young. PETA India's billboard makes the simple point that people who are disgusted by the idea of drinking dogs' milk should question why they consider it acceptable to consume another animal's milk and go vegan," the group wrote in its press note. PETA India also shared the picture of the billboard on social media, with the caption, "Dairy production is rooted in cruelty, from forced impregnation to the heartbreaking separation of calves from their mothers. Cows are not milk machines; their milk is for calves, not humans. Ditch dairy." PETA India's approach, however, didn't sit well with several social media users as they felt the ad went too far. "This message could've been conveyed differently. This just misses the mark entirely." Another user added, "How do I unsee this now?" wrote one user. "Whoever's on PETA's campaign team needs to log off forever," commented another. "Distasteful ad. There are many other ways to promote veganism, this isn't one. It's disturbing to edit images this way. The only thing going for you, is that dogs can't speak up. Else they definitely wouldn't have liked being edited, presented in such a manner. Sorry," said a third user. Some users, however, defended the campaign, saying, "If this disturbs you, it's because the reality is disturbing. We've just normalised it. Drinking milk from any animal-dog, cow, buffalo-is equally odd. PETA is just asking us to pause and think." "Urgent need for more production of vegan milk with less cost. Will be more impactful if the government starts promoting it," suggested another.
Time of India
09-06-2025
- Time of India
US Navy bans dog and cat experiments following White Coat Waste Project advocacy
White Coat Waste Project uncovered a $10 Navy-funded lab that was performing painful experiments on cats, some of which were already disabled. The experiments involved tests and electroshocking experiments on the cats as a part of strange and disturbing research on things like constipation and erectile problems. Tired of too many ads? go ad free now After their relentless investigation and public campaign, the US Navy has officially announced a ban on all experiments involving dogs and cats. With this, a very painful chapter of government-funded abuse comes to an end. According to WAN, the White Coast investigators uncovered the barbaric practices, exposing them to the public through international media outlets. The shocking news led to a huge response from regular people all over the country, including concerned taxpayers, animal lovers, and pet owners US Navy permanently ends dog and cat testing after activist pressure Anthony Bellotti, President and Founder of White Coat Waste, told WAN 'White Coat Waste didn't just shut down this one cat crippling lab—we ended all future dog and cat testing by the Navy, for good. As someone who's proudly adopted several cat survivors who were rescued after White Coat Waste shut down their labs, this victory is deeply personal. Knowing that no more puppies or kittens will suffer behind Navy lab doors makes this a defining moment in the movement to end animal testing. ' 'We're grateful to Secretary John Phelan, Pete Hegseth, and the Trump Administration for this policy. Pets are family. For too long, beloved dogs and cats were abused in secretive government labs. That era is ending—because White Coat Waste is ending it. The solution is simple: Stop the Money. Stop the Madness,' added Bellotti. PETA reacts to the initiative for animals by White Coast Waste members According to the reports, the People for the Ethical Treatment of Animals (PETA) penned a letter to Defense Secretary Pete Hegseth and Navy Secretary John Phelan, thanking the Trump administration for its ban on Navy-funded dog and cat experiments and requesting a broader ban on all animal testing in all the military branches. Tired of too many ads? go ad free now PETA Vice President Shalin Gala wrote in a statement, "PETA appreciates the Trump administration's decision to stop the Navy's torture tests on dogs and cats, and we urge a broader ban across the Pentagon to end the use of animals in Navy-funded decompression sickness and oxygen toxicity tests, Army-funded weapon-wounding tests and DOD-funded foreign experiments. PETA further urged the Department of Defense to conduct a similar comprehensive, agency-wide audit aimed at rooting out waste, fraud, and abuse in cruel and outdated animal experimentation A major win for the innocents For the public and members of the White Coat Waste team who have adopted rescued animals from closed-down government labs, this mission is very personal. Knowing that no more puppies or kittens will suffer behind Navy lab doors marks a powerful and emotional victory. With this major win, we must continue to push for the end of animal testing nationwide, once and for all.
NDTV
02-05-2025
- NDTV
Case Filed After Video Of Carriage Horse Collapsing On Kolkata Street Goes Viral
A disturbing video of a dehydrated and undernourished horse collapsing from heatstroke in Kolkata has triggered public outrage on social media. The clip, originally posted by animal rights group PETA India, shows the horse being beaten and dragged by its handler even after it collapsed to the ground. The video sparked a conversation about working animals' treatment in India, particularly in urban areas where extreme weather and poor regulation pose serious threats to their well-being. Sharing the video on X, PETA India stressed the need to abolish practices where animals are forced to work under rigid conditions. "Horses who are severely underweight, dehydrated, and in pain are not a tourist attraction. Respected @MamataOfficial, @SwapanDebnath98, @KolkataPolice, please send the horse to a sanctuary & replace cruel horse-drawn carriages with e-vehicles," the animal rights group wrote. Horses who are severely underweight, dehydrated, and in pain are not a tourist attraction. Respected @MamataOfficial, @SwapanDebnath98, @KolkataPolice, please send the horse to a sanctuary & replace cruel horse-drawn carriages with e-vehicles. #SaveKolkataHorses — PETA India (@PetaIndia) May 1, 2025 Actor Pooja Bhatt shared the video online, calling on West Bengal Chief Minister Mamta Banerjee to immediately ban the use of horse-drawn carriages. "Heartbreaking. A horse collapses on Kolkata's streets from heat & exhaustion & is pushed to continue. Hon @MamataOfficial @KolkataPolice @SwapanDebnath98 @derekobrienmp Beseech you'll ban these cruel horse-drawn carriages & switch to humane, progressive e-carriages," she wrote. "This is damn cruel! Are they even feeding the hores?" wrote one X user. "So cruel and heartless .. such people should be punished without mercy," commented another. "So sad and inhumane, the horse owner should be punished to use animals without feeding them enough water and food OR FOR NOT CARING FOR ANIMAL HEALTH," said a third user. Following the public outrage and PETA's complaint, Kolkata Police shared that a case has been filed against the horse handler. "Over the incident, Bhowanipore PS has registered the FIR on 24.04.2025 Ref: Case No. 90/25 under proper sections of law of BNS & PCA Act on PETA's complaint. Appropriate legal action is being taken against the accused person involved," the Kolkata Police wrote on X. The cops also informed that the horse is now under medical supervision and receiving regular veterinary care. Over the incident, Bhowanipore PS has registered the FIR on 24.04.2025 Ref : Case No. 90/25 under proper sections of law of BNS & PCA Act on PETA's complaint. Appropriate legal action is being taken against the accused person involved. The horse is under medical care with regular… — Kolkata Police (@KolkataPolice) April 30, 2025 Reacting to the post, PETA India shared an update, saying, "A dehydrated and emaciated horse suffered a heatstroke and collapsed in Kolkata, as the handler slapped and yelled at the horse. We commend the @kolpolice for registering an FIR following a PETA India complaint." "Nobody should have to endure such cruelty!" it added.
