Breaking records: Dubai resident wins a car just by walking
In a first-of-its-kind moment in UAE history, the 'Yalla Let's Walk' Steps Challenge on Fitze—the app that rewards people for walking—wrapped up with a life-changing victory.
Over 16,000 participants took on the challenge, fueled by nothing but their determination and steps, collectively walking a jaw-dropping 4.8 billion steps in partnership with Chery, AW Rostamani, and Oasis Mall Dubai. And for the first time ever in Dubai, someone walked their way to a brand-new car.
After 30 days of pure perseverance, Syed Basit, an Indian national, emerged as the grand winner, selected through a draw conducted by an official from the Dubai Department of Economy and Tourism. His prize? A stunning Chery Tiggo 4 Pro—marking an unforgettable moment in the UAE's fitness and rewards scene!
The moment Syed got the life-changing call announcing his victory, excitement hit fever pitch. Soon after, he stepped into the Chery showroom for the official handover ceremony on February 10, 2025. His story is proof that every step toward better health can lead to extraordinary milestones—both in fitness and in life.
More Than a Challenge — A Fitness Revolution
This was not just a competition—it was a game-changer. When giants like Chery, AW Rostamani, and Oasis Mall Dubai come together for initiatives like this, it signals one thing: The UAE is stepping into a healthier, more active future!
"More than ever, brands are embracing purpose-driven marketing—creating meaningful impact while building deeper connections with their audience. By rewarding people for something as simple yet powerful as walking, brands are not just promoting health and sustainability but also fostering genuine engagement, brand loyalty, and a stronger sense of community. At Fitze, our mission is to make fitness both rewarding and accessible, and it's incredible to see leading brands step up to drive this positive change," said Parinita Kumar, marketing head, Fitze UAE.
The Yalla Let's Walk Challenge didn't just encourage people to move — it ignited a national movement. It brought UAE residents together with a shared vision of wellness, fitness, and rewards that go beyond expectations.
This is just the beginning! The Fitze app is gearing up for even bigger, more rewarding challenges—promoting sustainability and an active lifestyle by proving that walking in the UAE isn't just good for your health—it can be life-changing.
Would you like to see a future where more brands step up with initiatives like this? Stay tuned!
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