Marcus Mabry Joins MSNBC As Senior Vice President Of Content Strategy

Marcus Mabry is joining MSNBC as senior vice president of content strategy, in which he will be tasked with overseeing the network's current and future digital products and for how it connects with non-liear audiences.
Mabry has been at CNN, most recently as senior vice president of digital editorial and programming for CNN Worldwide.
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'He will lead the development of new, innovative consumer experiences for MSNBC, including identifying new revenue streams for the network, and will oversee the network's growing direct-to-consumer, subscription and premium businesses,' MSNBC President Rebecca Kutler wrote in a memo to employees. He will start on Tuesday and report to Kutler. He'll also work with with Madeleine Haeringer, who joined the network last month as senior VP of digital, audio and longform.
Mabry also will oversee MSNBC Live, the network's live events business. Lauren Peikoff will continue as executive producer, reporting to Mabry.
At CNN, Mabry led the digital editorial and programming teams and was responsible for the CNN.com homepage, mobile and off-platform alerting and publishing and engagement support across the network's businesses. Before CNN, he was the first North American editor of Twitter 'Moments,' the social media platform's news offering. He previously was at The New York Times, and he served as a foreign correspondent, including as Africa bureau chief for Newsweek. He is the author of two books, Twice As Good: Condoleezza Rice and Her Path to Power and White Bucks and Black-Eyed Peas: Coming Of Age Black In White America.
Mabry's hiring is the latest at MSNBC as it prepares to be spun off from Comcast. The new company, Versant, will include MSNBC, CNBC and other cable networks and brands.
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