The Horror Section Announces Strategic Partnership with Patencio Development

LOS ANGELES--(BUSINESS WIRE)-- The Horror Section, the fan-owned 360 media company founded by iconic filmmaker and actor Eli Roth, announced today a strategic partnership with Patencio Development. Known for guiding pop culture brands to commercial success, Patencio will serve as a key partner in growing The Horror Section's retail presence, and licensing strategy.
With decades of experience elevating some of the most iconic names in fandom—including Hot Topic, Studio Ghibli, and Sega—Patencio Development brings a proven track record of building lasting, meaningful connections between brands and their fans. The partnership will focus on expanding The Horror Section's reach through innovative marketing strategies, retail programs, and immersive fan experiences.
'Partnering with The Horror Section is an incredible opportunity to amplify Eli Roth's visionary approach to horror,' said John Parker, CEO of Patencio Development. 'Our team is dedicated to delivering products and experiences that ignite the passion of horror fans worldwide."
The Horror Section is a fan-owned 360 media company focused on building a robust library of intellectual property and creating the world's premiere horror brand. The company was founded by iconic filmmaker and actor Eli Roth in partnership with Media Capital Technologies (MCT) to redefine the horror landscape. It is active in film, television, gaming, podcasts, and live events.
'John and his team at Patencio have taken fan favorite properties and turned them into merchandising powerhouses. The horror community loves collecting, and Patencio truly understands the deep connection between the fans and the films. I have spent the last two years on the convention circuit and met the most incredible artists and The Horror Section can now channel all that creativity into a powerhouse merchandising partnership with the best of the best,' said The Horror Section Founder and Chief Creative Officer Eli Roth.
More details about upcoming collaborations and product drops will be announced in the coming weeks.
For additional information on The Horror Section, please visit https://republic.com/horrorsection
About The Horror Section:
The Horror Section is a fan-owned 360 media company focused on building a robust library of intellectual property and creating the world's premiere horror brand. The company was founded by iconic filmmaker and actor Eli Roth in partnership with Media Capital Technologies (MCT) to redefine the horror landscape. It is active in film, television, gaming, podcasts, and live events.
The Horror Section has formed strategic partnerships with Iconic Events for theatrical distribution, investing platform Republic, and first-of-its-kind layer 1 blockchain platform Sui to bring unique fan experiences, investment opportunities, and new horror movies and franchises to the horror community. Upcoming projects include the highly anticipated release of Jimmy & Stiggs and Eli Roth's new film, Ice Cream Man, slated for 2026.
Patencio Development is a trusted partner in helping companies amplify their sales, marketing, distribution, fan convention presence, and licensing opportunities. With over 30 years of industry expertise, we forge enduring partnerships with brands that enhance the lives of their fans, delivering innovative strategies and measurable results.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

USA Today

a day ago

• USA Today

The end of 28 Years Later, explained

Crowds are hitting theaters this weekend to once again enter the terrifying world of the rage virus we first met in 2002 with 28 Days Later. Director Danny Boyle and writer Alex Garland have reunited to take over the third entry in the series -- they were involved in 28 Weeks Later as executive producers only -- and brought their distinct style back to the screen. WARNING: Spoilers for 28 Years Later ahead! In 28 Years Later, we meet the inhabitants of Holy Island, a small stronghold off the coast of mainland England that has created a little safe haven from the rage virus. A causeway separates the island from the quarantined area, passable by foot only when the tide is low. Jaime (Aaron Taylor-Johnson) takes his son, Spike (Alfie Williams) onto the mainland to fulfill some sort of rite-of-passage zombie hunting for the young 12-year-old. They, of course, run into some trouble -- to include the seemingly much-evolved "alpha" zombies that are stronger, smarter and faster -- but make it back home (after one of the most intense, heart-pounding scenes in the movie). During the post-hunt celebrations, Spike catches his dad cheating on his mom, sending the boy spiraling. The mother, played wonderfully by Jodie Comer, has been suffering migraines and bouts of memory loss episodes. Spike then hatches a plan to sneak his mother out to find the rumored Dr. Kelson (Ralph Fiennes) and see if he can't help heal her. Along their travels, there are many close calls and a couple new friends. They eventually meet Dr. Kelson, who has dedicated his post-apocalyptic life to trying to memorialize those that have lost their lives. It's a truly remarkable look into life and humanity and grief. Spike eventually lands on a decision to remain on the mainland to try and find himself, but the movie closed with a perplexing sequence that, honestly, ran counter to the vibes and tone of the rest of the story. In the very beginning of the movie, we see a group of children watching Teletubbies as the rage virus starts to spread. One of the boys, Jimmy Crystal, escapes to find his father in the church. Before his dad sacrifices himself to the zombies (he thinks they're sent from the divine), he gives Jimmy his cross and tells him to hide. We don't see Jimmy for the next hour and 45 minutes or so, but he's hinted at through ominous carvings of his name both in an infected and on a wall that Spike passes. It looks like the movie is wrapping up, but a group of infected starts to overwhelm Spike. Suddenly, Jimmy (Jack O'Connell) appears on a ledge with blond hair and a track suit offering to help. His army of track-suited fighters defeat the infected in a wildly tonally different scene from the rest of the movie. The costuming of Jimmy and his henchmen seems to reference the disgraced Jimmy Savile, a once-popular television host in the UK. After Savile's death in 2011, horrifying stories of his abusive and predatory behavior emerged, including the sexual abuse of minors. If you consider the world ended for young Jimmy Crystal in 2002, the vile offenses of his idol Jimmy Savile would have never been revealed. The use of this specific imagery -- the blond wigs and track suits like Savile used to wear -- was intentional by Boyle and Garland. We don't get a lot of information about Jimmy Crystal in this world, it's clear he's not a good guy and someone that should be feared. The idea that even in a world where Savile isn't known for his evil that someone still emerges as evil in his absence is so startlingly dark. A follow up film, 28 Years Later: The Bone Temple, is already in post-production. The movie is directed by Nia DaCosta and set to release January 16, 2026. It is supposed to bring back O'Connell, Williams and Fiennes as the story continues.

Yahoo

4 days ago

• Yahoo

Backpacking Maine Coon Uses Enormous Wooly Mammoth Paws to Warn Bro of Smackdown

Backpacking Maine Coon Uses Enormous Wooly Mammoth Paws to Warn Bro of Smackdown originally appeared on Parade Pets. Siblings will always find a way to irritate each other, especially when Mom and Dad have their backs turned. The old "I'm not touching you" while waving a digit in the other's face is classic and a regular go-to when forced to spend "quality" time together. Maine Coon bros Jimmy and Beaks ride the fine line between playing and fighting when joining the parents on a backpacking adventure, but only because neither wants to get caught, scolded, and the reason all the fun ended in the first place. But Beaks found a loophole, proving sibling rivalry never dies. This video is the epitome of "tell me you have a sibling without telling me," and the pair crushed it. The way Beaks uses that paw, the size of a human foot, is enough to threaten Jimmy within an inch of his life — except he, too, has humongous, wooly mammoth bear claw paws that he could use to fight back if he wanted! Play fighting is the game of choice for the Maine Coon brothers. It doesn't matter where they are or what's going on; if the mood strikes, the claws are coming out and floof will be shed!The boys do get along every now and then, and outside of usual sibling antics, they're really well-behaved kitties. Hiking, backpacking, hanging with the fam — whatever it is, they're fully in. I've never seen a more worldly duo. Even when dressed to the nines in the finest, freshest new styles, Beaks and Jimmy can't help but start some beef. It's a rite of passage to have these sorts of interactions with your brother, so they don't skip a single chance to do it — while wearing the cutest little sweater and puffy coat! Affectionately called the "skibbidi bap," these two have perfected the art of war, at least when the war is just being in the same vicinity! If you'll notice, there's even a rage-filled look of brotherly annoyance right before Jimmy's smackdown. It's such a mood. Future smackdowns are inevitable and it's a sign the two love each other. When it comes to siblings, love isn't so much a verb that has to be shown in sweet ways. In fact, sometimes the more arguing, fighting, skibbidi bapping there is, the more each feels that love! 🐶🐾🐾 Backpacking Maine Coon Uses Enormous Wooly Mammoth Paws to Warn Bro of Smackdown first appeared on Parade Pets on Jun 19, 2025 This story was originally reported by Parade Pets on Jun 19, 2025, where it first appeared.

Geek Tyrant

5 days ago

• Geek Tyrant

Bonkers Trailer for the Alien Battle JIMMY AND STIGGS - "Get Ready to Lose Your F–king Mind!" — GeekTyrant

The Horror Section has released a trailer for a completely bonkers upcoming sci-fi horror film titled Jimmy and Stiggs , and it centers on a wild alien battle. "Get ready to lose your f**king mind!" In the film: "Constantly high & drunk Jimmy gets a visit from some weird little grey men with big eyes & spiky needles. Joe Begos, writer, director and leading actor, brings pure madness to the screen. 'The brilliantly frenetic production keeps pace with Jimmy's increasing paranoia and the wacky, handmade bloody interludes splatter the screen with hectoliters of neon-colored alien slime." It's explained: 'A shitstorm of bad news sends out-of-work filmmaker Jimmy Lang (Joe Begos) spiraling into an out-of-control bender, during which he claims that he'd been abducted by aliens. 'Fearing they'll come back, he contacts his old friend Stiggs (Matt Mercer) to help him gear up for war. When the sun sets, the duo are thrown into a hallucinatory explosion of aliens, drugs, booze, and all-out carnage.' The movie comes from director Joe Begos ( Bliss , VFW , Christmas Bloody Christmas ) and it awesomely utilizes practical visual effects that horror fans will apreciate. The movie looks absolutely insane, and it's set to be released on August 15th. The movie is presented by Eli Roth and his new label The Horror Section.