Comscore Adds Consumer AI Tool Usage Data to Reporting Suite

Comscore addresses growing demand for clarity as AI tools reshape digital habits, offering data-driven insights to help brands and advertisers understand how consumers engage with AI across platforms.
Comscore has announced the addition of consumer AI tool usage data to its suite of reporting. This new data set captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms.
With this launch, Comscore is providing advertisers, agencies, and brands with a clearer picture of how consumers are interacting with AI tools, from fully AI-powered platforms like ChatGPT and Microsoft Copilot to mainstream applications with AI features, like Canva. This data set is designed to track real-world usage, providing actionable insights into how these tools are reshaping consumer behaviour.
'Our clients are looking for clarity as they navigate the explosive growth of AI. This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behaviour is impacting the entire digital ecosystem,' said Steve Bagdasarian, Chief Commercial Officer at Comscore.
'As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers, and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.'
This dataset represents the first step in an initiative to provide deeper, more actionable insights into the AI ecosystem, supporting brands as they adapt to a world where AI is woven into everyday digital experiences.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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Khaleej Times

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Apple executives held internal talks about buying Perplexity: Reports

Apple executives have held internal talks about potentially bidding for artificial intelligence startup Perplexity, Bloomberg News reported on Friday, citing people with knowledge of the matter. The discussions are at an early stage and may not lead to an offer, the report said, adding that the tech behemoth's executives have not discussed a bid with Perplexity's management. "We have no knowledge of any current or future MA discussions involving Perplexity," Perplexity said in response to a Reuters' request for comment. Apple did not immediately respond to a Reuters' request for comment. Big tech companies are doubling down on investments to enhance AI capabilities and support growing demand for AI-powered services to maintain competitive leadership in the rapidly evolving tech landscape. Bloomberg News also reported on Friday that Meta Platforms tried to buy Perplexity earlier this year. Meta announced a $14.8 billion investment in Scale AI last week and hired Scale AI CEO Alexandr Wang to lead its new superintelligence unit. Adrian Perica, Apple's head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI decision-makers, as per the report. The iPhone maker reportedly plans to integrate AI-driven search capabilities, such as Perplexity AI, into its Safari browser, potentially moving away from its longstanding partnership with Alphabet's Google. Banning Google from paying companies to make it their default search engine is one of the remedies proposed by the US Department of Justice to break up its dominance in online search. While traditional search engines such as Google still dominate global market share, AI-powered search options including Perplexity and ChatGPT are gaining prominence and seeing rising user adoption, especially among younger generations. Perplexity recently completed a funding round that valued it at $14 billion, Bloomberg News reported. A deal close to that would be Apple's largest acquisition so far. The Nvidia-backed startup provides AI search tools that deliver information summaries to users, similar to OpenAI's ChatGPT and Google's Gemini.

Zawya

17 hours ago

• Zawya

University of Dubai and AIJRF launch the first Arab initiative in academic research and AI technologies

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The findings underscored the urgent need to integrate AI tools and technologies into both Academic Research and teaching practices across Arab universities. Dr. Al Bastaki stated: 'The current initiative, 'Arab AI Researchers (AAIR),' aims to enhance the skills of Arab researchers and academics in embedding AI technologies and tools into teaching methods, curricula, and academic research. It promotes the optimal use of artificial intelligence in higher education across all academic levels, from undergraduate to postgraduate.' Fostering a Widespread Educational Transformation His Excellency Dr. Saeed Al Dhaheri, Director of the Center for Futures Studies at the University of Dubai and the president of the Arab Index for Artificial Intelligence in Universities (AIU), highlighted the importance of this initiative in reaching a wide audience of researchers. He noted that it offers a specialized training program to help integrate AI applications into both educational practices and academic research processes across all levels of study. A Specialized AI Training Program for Academia His Excellency Dr. Mohamed Abdulzaher, CEO of AIJRF, stressed the initiative's role in launching such a highly specialized training program. This program is designed to teach participants the fundamentals and applications of AI tools in both theoretical and applied research, while also enabling them to analyze research data using AI, yielding faster and more efficient outcomes. Dr. Abdulzaher added: 'The program will also introduce participants to innovative AI-based teaching approaches -from smart classroom practices and automated assignments to AI-generated project ideas- along with the ethical principles guiding the use of AI in education.' Initiative Objectives Enhance researchers' skills in using AI tools and applications in all areas of Academic Research, in an objective and academically sound manner. Integrate AI tools and technologies into the educational process within universities and educational institutions at all levels: undergraduate and postgraduate. Promote a new understanding of how to present ideas for studies, master's and doctoral thesis, and international publications when addressing AI tools and technologies. Empower Arab researchers and academics to use AI tools and technologies in scientific research, in accordance with international best practices. Empower Arab researchers and academics to integrate AI tools and technologies into scientific research using global best practices. Enhance the integration of AI in higher education by developing innovative teaching methods based on intelligent data analysis and interactive learning. Build a specialized Arab knowledge community focused on AI applications in education and research through knowledge exchange, workshops, and training programs. Provide Arabic-language resources and guidelines to support the effective incorporation of AI into university curricula, while considering local academic and cultural contexts. Promote Arab scientific research in the field of AI in education, and encourage the publication of academic work at both regional and international levels. Foster ethical and critical thinking in the use of AI in educational settings by raising awareness of the risks and challenges of emerging technologies. Develop strategic partnerships between universities, research centers, and institutions involved in technology and education to support digital academic transformation across the Arab world. Expected Outcomes Master the use of AI tools and applications in academic research. Utilize AI in data analysis to derive faster and more accurate conclusions. Embed AI into smart curricula and classroom strategies, including automated assignment creation, grading, and project development. Understand and apply the ethical principles of artificial intelligence. Acquire technical and cognitive skills necessary for AI application in academia. Systematically and effectively integrate AI into teaching methods and curricula. Design and develop AI-based academic research in line with global academic standards. Optimize AI usage in university education to improve quality and digital transformation. Prepare a new generation of Arab researchers capable of leading innovation in educational and technological institutions. Training Methodology and Tools 10 AI tools for research writing and scientific publishing 5 AI applications for classroom management 5 AI tools for managing student projects, assignments, and assessments Program Duration and Certification The training program is conducted three times annually Each round includes 150 participants The program spans 4 intensive days, totaling 15 practical training hours Participants who submit a final research or educational project will receive an accredited certificate from: Artificial Intelligence Journalism Foundation (AIJRF) University of Dubai Other participating universities ​​​​​​​ About AIJRF Founded in 2018 in Dubai, United Arab Emirates, the Artificial Intelligence Journalism for Research and Forecasting (AIJRF) is the world's first global research organization dedicated to the study of media, artificial intelligence, content creation, media of Metaverse, the Fourth & Fifth Industrial Revolution, and humanities. It was established by a group of professors and academic researchers specializing in these fields. AIJRF leads over 20 international initiatives in artificial intelligence, including the Artificial Intelligence Journalism World Forum (AIJWF), the Global Artificial Intelligence Journalism Index (GAIJI), the Arab Artificial Intelligence Index in Universities (AIU), the AI Skills Camp for Students, AI Skills Challenge for University undergraduates and the Arab AI Researchers (AAIR) initiative. AIJRF offers more than 120 training programs, including a professional diploma in: content creation and artificial intelligence, AI technologies and smart government services, AI and media industries, media of Metaverse, and AI in education, among more than 20 specialized training tracks. These programs aim to integrate AI tools and solutions into key professional and educational sectors. In 2021, AIJRF has published the world's first ethical and professional guide for AI-powered content creation, titled: The Artificial Intelligence Journalism and Professional Code of Ethics. In 2024, it released the second edition under the title: The Artificial Intelligence Journalism Professional Ethics and Codes of Conduct (AIJEC).

The National

17 hours ago

• The National

AI, investment and energy discussed during UAE meeting at White House with Vice President JD Vance

UAE officials met US Vice President JD Vance at the White House on Friday to discuss AI, recent investment initiatives and increased energy co-operation. Dr Sultan Al Jaber, Minister of Industry and Advanced Technology and managing director and group chief executive of Adnoc, along with Yousef Al Otaiba, the UAE's ambassador to the US and Minister of State, took part in the meeting with the US Vice President. The discussions centred on the UAE's commitment to invest $1.4 trillion in the US for artificial intelligence infrastructure, semiconductors, energy and manufacturing. Earlier this week in Washington at the Atlantic Council's Global Energy Forum, Dr Al Jaber reflected on the unique opportunities unfolding for countries around the world – chiefly the burgeoning AI sector. In March, Mr Vance praised the UAE's focus on AI at the American Dynamism Summit. 'One of the things they [UAE] consistently hammer upon … is that if you want to lead in artificial intelligence, you have got to be leading in energy production,' he said. Over the past decade, the UAE − the Arab world's second largest economy − has been working to become an AI frontrunner as it diversifies its economy away from oil. The country's efforts have resulted in the establishment of start-ups as well as partnerships and investments with industry leaders like Microsoft, Nvidia and OpenAI. Through the creation of language models such as Falcon Arabic, the UAE has also sought to ensure aspects of Arabic culture are not left behind in the AI surge, with many large language models based on English-language data. In 2019, the UAE announced the establishment of a university dedicated to AI, Mohamed bin Zayed University of Artificial Intelligence. Several years before, the UAE was among the first in the world to appoint an AI Minister, Omar Al Olama.