American University of Sharjah to advance cloud-enabled research

American University of Sharjah (AUS) will transform its research environment and accelerate the adoption of advanced cloud technologies through a new collaboration with Amazon Web Services (AWS).
Through this partnership, AWS will provide AUS with technical, infrastructural and strategic support, enabling the university to strengthen its digital foundation and expand cloud fluency across its community.
Dr. Tod Laursen, Chancellor of AUS, commented on the significance of the agreement: 'This agreement positions AUS at the forefront of cloud-powered research and academic innovation. By working closely with AWS, we are creating an ecosystem that enables our faculty and students to engage with the world's most advanced technologies and apply them to the challenges of today and tomorrow. This is a strategic investment in our academic mission, institutional capacity and regional impact.'
A key component of the agreement is the establishment of a Cloud Center of Excellence at AUS. This center will lead efforts to promote cloud adoption, develop governance frameworks and guide digital transformation initiatives across the university. Through targeted activities — including training programs, best-practice frameworks and knowledge-sharing platforms — the center will help expand internal AWS expertise and align cloud initiatives with the university's long-term strategic goals.
AWS will also provide AUS with access to its technical experts and solutions architects, offering ongoing support to help design and optimize cloud environments that serve the university's research and academic needs. The collaboration includes AWS Immersion Days focused on AWS solutions related to research workflow enhancement, data analytics, cost optimization and cloud security.
AWS-certified speakers will further engage with AUS through participation in on-campus research events. These events will highlight case studies, best practices and explore the practical application of cloud technologies in research, helping AUS scholars connect innovation with real-world impact.

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Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

Gulf Today

20 hours ago

• Gulf Today

How outsourcing to the gulf region can benefit European and North American companies

The IT outsourcing world is growing fast and is expected to generate an impressive $591.24 billion in revenue by 2025. Most of the industry's revenue came from the Americas. Europe, the Middle East, and Africa are close behind as big players in this booming market. While India and Eastern Europe still lead the pack in outsourcing with their solid setup and skilled workers, the Gulf is becoming a tech powerhouse. More and more European and North American IT firms are looking to this region. The Gulf Region as an Emerging Tech Hub Countries in the Gulf Cooperation Council, particularly the UAE, Saudi Arabia, Qatar, and Bahrain, are rapidly accelerating their technological advancement initiatives. Governments in the region are putting big money into wide-ranging digital overhaul programs in both public and private areas. These key efforts aim to build up local innovation skills, create appealing settings for global tech firms, and set up lasting digital systems that can hold their own on the world stage. Main Benefits of Outsourcing to the Gulf for European and North American Companies Outsourcing IT operations to the Gulf region influences companies looking to improve their performance. This region reduces expenses through lower overhead and offers access to skilled tech professionals. Because of this, businesses can increase their productivity and edge out competitors. Cost Efficiency The Gulf region may not offer the lowest labor costs compared to India or the Philippines, but it delivers competitively high-quality services. Many Gulf nations give tax exemptions, lower business taxes, and set up free zones where businesses can work without paying VAT or income tax. Businesses that outsource to the Gulf can cut down on spending for buildings, staff training, and hiring. Skilled Workforce The Gulf region boasts a large and diverse talent pool with expertise in software development, AI, and more. Many professionals in the area have international certifications and experience working with Western companies. Time Zone Benefit One of the biggest advantages of outsourcing to the Gulf is that it sits on the clock. Overlapping business hours with countries like the U.K., Germany, and France makes it easier to manage outsourced teams without delays. Companies can have live meetings, and reviews, and get updates from Gulf-based teams during their normal work hours. Business-Friendly Environment The Gulf region stands out as a prime outsourcing spot for European and North American firms due to its political stability, business-friendly policies, and solid legal systems. Advanced Digital Infrastructure The Gulf region boasts good digital infrastructure, providing fast internet, cutting-edge data centers, and reliable cloud computing options—essential for companies to outsource IT services. Big tech firms like Microsoft, AWS, and Google Cloud operate data centers in the Gulf, offering secure and effective cloud solutions. Saudi Arabia and the UAE have put tough cybersecurity rules in place that line up with worldwide standards. 'Ideally, IT processes are running unnoticed in the background of your business because everything functions flawlessly and supports your work routine, not complicates it. As your IT outsourcing partner, we will strive for the ideal.' Andy Lipnitski - IT Director at ScienceSoft Challenges of Gulf Outsourcing and How to Overcome Them Cultural and Business Differences The Gulf region has a business culture all its own shaped by local customs, religious beliefs, and top-down company structures. Some nations operate from Sunday to Thursday, which might lead to scheduling challenges for firms in Europe and North America. Solutions: Train your teams to understand the Gulf's cultural norms and business etiquette. Set up structured communication channels to cut down on misunderstandings. Legal and CompliancenConsiderations Each Gulf country has its own rules for how businesses should operate, handle workers, pay taxes, and protect data. The Gulf region has multiple countries with their own regulatory systems. Solutions: Team up with firms that specialize in Gulf business regulations. Outsourcing contracts should line up with local labor laws. Data Security The region is currently developing into a technology and digital services hub, this growth will also present increasing threats to cybersecurity that could affect businesses. Solutions: Pick secure cloud solutions. Businesses should put worldwide cybersecurity plans into action to ensure their outsourced work meets industry standards. Case Studies: Companies Successfully Outsourcing BPC offers SaaS and on-site banking, payment, and e-commerce solutions. BPC partnered with ScienceSoft, an IT services provider with more than 13 years of experience. ScienceSoft took charge of providing L2–L3 infrastructure support, which covered network management, Microsoft and Atlassian systems support, and SharePoint optimization. Through this collaboration, BPC successfully optimized its in-house workload, improved issue resolution speed, and enhanced system performance through strategic infrastructure upgrades. Conclusion The Gulf area is a viable place for the European and North American companies to outsource IT services. Outsourcing to the Gulf indicates productivity and innovation improvement.