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Botify Expands its AI Agents and MCP Server Integration
Botify's new AI agentic capabilities give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. Botify, a provider of AI-driven search optimisation tools for SEO and Generative Engine Optimisation (GEO), has announced expanded platform capabilities and service offerings, including new AI agents and MCP (Model Context Protocol) server integration. These updates connect Botify's data with other agents to support holistic workflows, while empowering resource-constrained teams to build efficient processes and immediately act on opportunities to boost their search visibility. AI platforms, agentic technology, and traditional search indexes are changing how and where consumers, bots, and agents discover brands. Search is being reinvented and rebuilt in real time by AI engines like ChatGPT, Perplexity, Claude, and Google, with companies under pressure to grow fast, show results, and stay visible. 'Our philosophy prioritises meaningful results through automation and effectiveness, building a set of solutions that not only informs but acts, enhancing how quickly they see results and scale impact for companies,' said Adrien Menard, Co-Founder and CEO at Botify. ALSO READ: Botify Launches Botify Assist With ChatGPT 'With these innovations, we're accelerating the shift from human-only optimisation to agentic workflows, laying the foundation for tomorrow's hybrid teams of humans and AI agents working in tandem. 'We've been leading the way in AI and automation for years, and this marks a major milestone in our continued mission to help companies be found wherever consumers, bots, and AI agents are.' 'The future of search will be powered by hybrid teams where humans and intelligent agents work side by side to accelerate brand visibility, ROI impact, and sustained growth.' Built for both global enterprises and growth-focused companies, Botify's new agentic capabilities, technical workflows, and service offerings give brands the advantage of speed, enabling optimisation at scale and driving meaningful visibility across both traditional search and AI-powered discovery platforms. The latest release includes: Expansion of AI Agents: Botify has introduced new conversational agents designed to help brands better understand and improve their search performance. Botify Assist, the platform's AI copilot, helps marketers navigate website data, surface recommendations, and take direct actions. MCP Server Integration: The new MCP server allows teams to connect Botify data with other tools or integrate their own agents within the Botify environment. This supports more connected workflows by enabling additional context from other systems, helping teams streamline tasks and reduce data silos. AWS Partnership : Botify has joined the AWS ISV Accelerate (ISVA) Program to bring its leading AI technology to Fortune 100 companies and help them get discovered in AI Search. Botify customers can now use their software purchases to fulfil their AWS commitments. Botify Growth Offerings: New service offerings have been built to help level the playing field for growth-focused companies. By combining AI-powered technology with expert-led services, Botify supports in-house teams at scale with a fully managed solution for companies without a dedicated search team. With these updates, Botify aims to help customers work more efficiently, improve search visibility, and achieve measurable results more quickly. ALSO READ: Quad/Graphics, Inc. Partners with Vistar Media The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Gulf Today
an hour ago
- Business
- Gulf Today
How outsourcing to the gulf region can benefit European and North American companies
The IT outsourcing world is growing fast and is expected to generate an impressive $591.24 billion in revenue by 2025. Most of the industry's revenue came from the Americas. Europe, the Middle East, and Africa are close behind as big players in this booming market. While India and Eastern Europe still lead the pack in outsourcing with their solid setup and skilled workers, the Gulf is becoming a tech powerhouse. More and more European and North American IT firms are looking to this region. The Gulf Region as an Emerging Tech Hub Countries in the Gulf Cooperation Council, particularly the UAE, Saudi Arabia, Qatar, and Bahrain, are rapidly accelerating their technological advancement initiatives. Governments in the region are putting big money into wide-ranging digital overhaul programs in both public and private areas. These key efforts aim to build up local innovation skills, create appealing settings for global tech firms, and set up lasting digital systems that can hold their own on the world stage. Main Benefits of Outsourcing to the Gulf for European and North American Companies Outsourcing IT operations to the Gulf region influences companies looking to improve their performance. This region reduces expenses through lower overhead and offers access to skilled tech professionals. Because of this, businesses can increase their productivity and edge out competitors. Cost Efficiency The Gulf region may not offer the lowest labor costs compared to India or the Philippines, but it delivers competitively high-quality services. Many Gulf nations give tax exemptions, lower business taxes, and set up free zones where businesses can work without paying VAT or income tax. Businesses that outsource to the Gulf can cut down on spending for buildings, staff training, and hiring. Skilled Workforce The Gulf region boasts a large and diverse talent pool with expertise in software development, AI, and more. Many professionals in the area have international certifications and experience working with Western companies. Time Zone Benefit One of the biggest advantages of outsourcing to the Gulf is that it sits on the clock. Overlapping business hours with countries like the U.K., Germany, and France makes it easier to manage outsourced teams without delays. Companies can have live meetings, and reviews, and get updates from Gulf-based teams during their normal work hours. Business-Friendly Environment The Gulf region stands out as a prime outsourcing spot for European and North American firms due to its political stability, business-friendly policies, and solid legal systems. Advanced Digital Infrastructure The Gulf region boasts good digital infrastructure, providing fast internet, cutting-edge data centers, and reliable cloud computing options—essential for companies to outsource IT services. Big tech firms like Microsoft, AWS, and Google Cloud operate data centers in the Gulf, offering secure and effective cloud solutions. Saudi Arabia and the UAE have put tough cybersecurity rules in place that line up with worldwide standards. 'Ideally, IT processes are running unnoticed in the background of your business because everything functions flawlessly and supports your work routine, not complicates it. As your IT outsourcing partner, we will strive for the ideal.' Andy Lipnitski - IT Director at ScienceSoft Challenges of Gulf Outsourcing and How to Overcome Them Cultural and Business Differences The Gulf region has a business culture all its own shaped by local customs, religious beliefs, and top-down company structures. Some nations operate from Sunday to Thursday, which might lead to scheduling challenges for firms in Europe and North America. Solutions: Train your teams to understand the Gulf's cultural norms and business etiquette. Set up structured communication channels to cut down on misunderstandings. Legal and CompliancenConsiderations Each Gulf country has its own rules for how businesses should operate, handle workers, pay taxes, and protect data. The Gulf region has multiple countries with their own regulatory systems. Solutions: Team up with firms that specialize in Gulf business regulations. Outsourcing contracts should line up with local labor laws. Data Security The region is currently developing into a technology and digital services hub, this growth will also present increasing threats to cybersecurity that could affect businesses. Solutions: Pick secure cloud solutions. Businesses should put worldwide cybersecurity plans into action to ensure their outsourced work meets industry standards. Case Studies: Companies Successfully Outsourcing BPC offers SaaS and on-site banking, payment, and e-commerce solutions. BPC partnered with ScienceSoft, an IT services provider with more than 13 years of experience. ScienceSoft took charge of providing L2–L3 infrastructure support, which covered network management, Microsoft and Atlassian systems support, and SharePoint optimization. Through this collaboration, BPC successfully optimized its in-house workload, improved issue resolution speed, and enhanced system performance through strategic infrastructure upgrades. Conclusion The Gulf area is a viable place for the European and North American companies to outsource IT services. Outsourcing to the Gulf indicates productivity and innovation improvement.
Business Insider
an hour ago
- Business
- Business Insider
Amazon's cloud business is revamping its AI app strategy and even considered sunsetting the Q chatbot
Amazon 's cloud business is planning a major revamp of its AI application strategy, with a new bundled service, Business Insider has learned. Internally called Q Business Suite (QBS), the new service is described as a "unified workspace" that combines business intelligence and generative AI capabilities from existing Amazon tools such as QuickSight, Q Business, and Q Apps, according to internal documents obtained by BI. QuickSight is Amazon Web Services 's data visualization software, and Q Business is the company's flagship AI chatbot service. Q Apps lets users create generative AI-powered apps, using natural language and company data. Amazon even considered the option to "retire" the current standalone version of the Q Business chatbot once QBS launches, according to one of the documents and people familiar with the matter. These people asked not to be identified because they're not authorized to speak to the press. The launch of QBS would mark a significant shift in AWS's AI application strategy. Amazon rolled out Q Business last year as its premier AI assistant for professional users, but the product faced early challenges after a rushed debut, BI previously reported. Now, with the Q Business app falling short of internal sales targets, AWS is expected to prioritize QBS, according to the people familiar with the matter. Amazon hasn't decided on the external brand of QBS, but "Quick" is one of the names being considered, these people added. An Amazon spokesperson said the company is seeing "strong growth" for Q Business, with customers such as Nasdaq, Smartsheet, and the NFL. "If anything, we are investing even more in this area and expect to be delivering a ton of new features and capabilities over the coming year," the spokesperson said. 'Single entry point' According to the internal documents, QBS aims to provide a "single interface" for accessing data across various business applications such as Asana and Microsoft Excel. It will be capable of responding to queries and automating tasks, such as closing a Salesforce ticket or sending an Outlook email, enabling "agentic" workflows, the documents explained. One theoretical example outlined involves a business manager asking QBS for recent sales figures in a specific region. Drawing on Salesforce data, QBS can deliver insights on sales performance, top customers, and potential deals. The manager can then generate a report with this information and email it to their boss, all within the same application. Amazon sees QBS as a solution to a widespread challenge faced by business users: securely connecting various tools with existing business data and automating tasks with AI. Companies can spend months setting up even basic integrations, often relying on external technical partners to get the job done. Additionally, business users frequently waste time juggling multiple applications, manually building workflows, or copying and pasting information to complete tasks. This fragmented approach results in "duplicative work, inconsistent experiences, and errors," one of the Amazon documents noted, making it difficult for teams to standardize and streamline new processes. 'Unify all products' QBS is Amazon's latest bid to break into the business application market, often referred to as software-as-a-service. While Amazon dominates cloud infrastructure, such as storage and compute, it has long struggled to gain traction in the SaaS space. Amazon's spokesperson told BI that AWS Connect, one of its business applications targeting customer support agents, has "tens of thousands" of customers and more than 10 million contact center interactions every day. QBS isn't the only business application Amazon is working on. The company is also looking to build a new AI coding assistant, internally codenamed "Kiro," BI previously reported. QBS also comes as AI increasingly lowers the barrier to building custom software. Amazon CEO Andy Jassy wrote in a companywide email on Tuesday that the company intends to "make it much easier to build agents." AWS VP Dilip Kumar is overseeing the QBS project, the documents said. Kumar, who previously launched Amazon's Just Walk Out cashierless technology, recently combined the Q and Quicksight teams under a single organization, the people familiar said. Amazon has been targeting a July launch for QBS, but that timeline could change, these people said. Amazon plans to make QBS accessible with existing user credentials for Q Business or QuickSight, one of the documents stated. The company expects users to "appreciate the consolidated onboarding and subscription management," it explained. In the long run, Amazon wants QBS to "unify all products" under one umbrella, featuring a shared identity and governance framework, along with seamless integration across its various capabilities, according to one of the documents obtained by BI .
The Hindu
7 hours ago
- Business
- The Hindu
Gen AI adoption in India nearly universal, but training alone unlikely to bridge skills gap, says AWS survey
98% of organisations in India are using Generative AI tools and most are developing Gen AI training plans, but there is a limited understanding of employees' skilling needs, according to a study commissioned by Amazon Web Services (AWS) in collaboration with Access Partnership. The study that surveyed 415 senior IT decision-makers in India across industries noted that 83% of organisations in India have appointed a dedicated AI executive, usually a Chief AI Officer (CAIO), to focus on adoption and implementation. Another 15% are planning to do so by 2026, according to the survey. However, the surveyed IT decision makers cited challenges such as limited understanding of employees' Gen AI skilling needs, uncertainty about effective implementation, and budget limitations. 'Given these limitations, training alone is unlikely to bridge the skills gap,' noted AWS in a press note. Even so, Generative AI talent is expected to be in widespread demand in almost all organisations in India, per the survey. AWS shared it had launched a Generative AI Innovation Center through a $100 million investment in order to help organisations access AWS AI expertise and experts through free workshops and training. AWS previously said it planned to invest $12.7 billion into cloud infrastructure in India by 2030. Between 2016 and 2022, AWS invested $3.71 billion in India. 'We see a growing recognition of AI as a transformative technology that requires strategic leadership at the highest levels and a structured approach to change management,' said Satinder Pal Singh, Head of Solution Architecture, AWS India and South Asia, as he highlighted AWS' 'long-standing commitment to India.'
Yahoo
15 hours ago
- Business
- Yahoo
Could Buying AI Beneficiary CoreWeave Stock Set You Up for Life?
CoreWeave recently went public, and its stock is soaring. Revenue is growing quickly, but profits remain elusive. The stock is one to avoid right now due to its high valuation. 10 stocks we like better than CoreWeave › Artificial intelligence (AI) is changing the game for many sectors. Cloud computing is no exception. The outsourced data center and computing strategy that has steadily gained market share in the last two decades is now seeing accelerating growth because of AI, which requires an immense amount of compute to train and operate. One cloud company to watch in the AI space is CoreWeave (NASDAQ: CRWV). It is an AI-focused cloud provider that just went public in 2025, with revenue growing 420% year over year last quarter. Could buying this AI stock help set up your portfolio for life? CoreWeave began its operations as a cryptocurrency mining operation. However, in 2019, the company pivoted its operations to cloud computing using Nvidia graphic processing units (GPUs). This decision -- either through foresight or luck -- set up CoreWeave to take advantage of the growing computing demand from AI companies. Buying up tons of the latest Nvidia computer chips, CoreWeave has been able to offer a cloud computing service built specifically to focus on AI. As a start-up, this has allowed it to operate much more nimbly than the big players in the space, such as Amazon Web Services (AWS), leading to contract wins and spending flowing to CoreWeave. It currently has an order backlog of $25.9 billion. Revenue is growing rapidly. Sales grew 420% year over year last quarter to $980 million, making CoreWeave one of the fastest-growing companies in the world. With such a large backlog to work through, the company looks set to keep growing at a fast rate and eclipse $10 billion in annual revenue in the near future. It is exciting times for the company, which has led to optimism in its stock price. Just a few years ago, this start-up was not worth much at all. Now it has a market cap of $71 billion. Fast growth from CoreWeave has not come without a price. The company had a $27.4 million operating loss last quarter. This may not seem like much, but when you look at the company's interest expense on debt and capital expenditures, the picture is more extreme. In order to finance its data center build-out, CoreWeave has loaded up its balance sheet with $3.77 billion in current debt and close to $5 billion in long-term debt. This debt had $264 million in net interest expense last quarter, or 27% of the company's revenue, and will be a headwind for a long time as the company tries to scale. Free cash flow is aggressively negative, at a $1.35 billion burn rate just in the first quarter of 2025. That is an annual burn rate of over $5 billion a year. The company needs to scale up spending on its platform quickly to stem this cash burn. With only $2.5 billion in total cash and equivalents on the balance sheet, CoreWeave is going to have to raise money in the near future in order to finance its data center growth plans. CoreWeave fits the classic definition of a high-growth stock that just went through its initial public offering. Investors are rightfully excited about how fast it is growing, but the company is operating aggressively with huge cash burn that presents a risk to its viability if AI spending slows down or stops. What should temper your expectations and make you hesitant to buy this stock is the valuation. At a market cap of $71 billion, the company is trading at over 30 times its trailing-12-month revenue. Yes, if revenue keeps growing at 400% a year, this price-to-sales (P/S) ratio will come down quickly. This is not likely to occur forever, however, as the company is already generating billions in annual revenue. Plus, the company will not have sky-high margins because of all the interest expense it has to pay on its debt. It will likely need to raise more money shortly due to its heavy cash burn. To sum it up, there are a lot of ways for an investment in CoreWeave stock to go wrong. You need rapid growth to continue and a rapid transition to positive cash flow. If this does not happen, the stock will likely perform poorly for investors over the next few years, which is why you should not buy any shares today. Before you buy stock in CoreWeave, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and CoreWeave wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $660,821!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $886,880!* Now, it's worth noting Stock Advisor's total average return is 791% — a market-crushing outperformance compared to 174% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 9, 2025 John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Brett Schafer has positions in Amazon. The Motley Fool has positions in and recommends Amazon and Nvidia. The Motley Fool has a disclosure policy. Could Buying AI Beneficiary CoreWeave Stock Set You Up for Life? was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
