Slow days, fast company: Gucci unveils its new Gucci Lido campaign
The Gucci Lido campaign takes us to the Italian coastline with actors Daisy Edgar-Jones, Aliocha Schneider and David Jonsson
Gucci's new summer campaign, dubbed Gucci Lido, takes us to the Mediterranean coastline, where time seems to be at a standstill. Inspired by Italy's coastal lidos, this refreshing new edit captures the charm of la dolce vita with scenes saturated in playful imagery and infused with warmth. Starring actors Daisy Edgar-Jones, Aliocha Schneider and David Jonsson, this visual showcase lends a youthful, sunlit approach to such a respected and established luxury house.
More from Tatler: The show must go on: The Gucci Fall-Winter 2025 show thrives in beautiful inconsistency
Above Daisy Edgar-Jones stars in the Gucci Lido 2025 campaign lensed by Jim Goldberg (Photo: Gucci)
Above Daisy Edgar-Jones stars in the Gucci Lido 2025 campaign lensed by Jim Goldberg (Photo: Gucci)
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