Klarna Saved $2 Million After Cutting Ties With Salesforce

Klarna Group Plc Chief Executive Officer Sebastian Siemiatkowski said his company saved around $2 million after it severed ties with Salesforce Inc. in favor of data tools it built using artificial intelligence.
Previously, data on Klarna's relationships with merchants was spread over multiple platforms owned by Salesforce as well as in emails, calendars, and cloud documents, Siemiatkowski said at the SXSW London conference. Now the fintech giant is in the process of consolidating the data in one place and will use AI to make better sense of it.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Miami Herald

5 hours ago

• Miami Herald

Forget T-Mobile. This new unlimited 5G offer is so good it has a waiting list

Many users have become very tired of major cell phone carriers and their shenanigans. For example, while T-Mobile managed to add more than 40 times the number of customers Verizon did in 2024, as well as nearly doubling AT&T's new customer number, the carrier has also been the subject of many customer complaints recently. Consumers have accused T-Mobile of price gouging, of obscuring plan costs by not including taxes in the listed price, and of quietly eliminating popular plan options, including Go5G PLUS and Go5G Next Plans. Don't miss the move: Subscribe to TheStreet's free daily newsletter The company also experienced a five basis point increase in customer churn in 2024, according to its 2025 first quarter earnings report – and rumor has it that it will be increasing its financing plans to 36-month-long plans instead of 24-month-long plans to tie customers to the "uncarrier" for longer. As customers become increasingly dissatisfied with the major carriers, the Mobile Virtual Network Operator is seeing an increase in market share. MVNOs offer mobile phone and data service, but don't own physical networks. Instead, they lease network capacity from network carriers. Now, there's a new offering among MVNO operators, and the deal it's offering is such a good one that it actually has a waiting list. Image source: Mordant/Bloomberg via Getty Images The competitive new cell phone plan is being offered by a big-name company that most people are already aware of: Klarna. Klarna is best known for its Buy Now, Pay Later platform, but it has announced that it is launching a cell phone plan that will operate on AT&T's network and that will be built on the Gigs' mobile services platform. Related: T-Mobile's new partnership will ease major customer concern The focus of the plan is its simplicity, with the company offering just one plan option instead of many. Currently, the plan is available only in the United States, but Klarna expects to expand to Germany, the UK, and other countries soon. The plan will offer: Unlimited 5G data that always stays at 5G speeds. Unlimited talk and text Nationwide coverageNo fees for activation or cancellation. Setup can reportedly be completed in minutes directly within the Klarna app with no need to visit a store, and customers can keep their current numbers if they prefer to do so. Ongoing plan administration will also happen right in the Klarna app, and the company promises that the onboarding process will be incredibly simple, with no more than a few taps needed. Users will also have the opportunity to manage their account within the Klarna app after signing up. More Retail: Costco quietly plans to offer a convenient service for customersT-Mobile pulls the plug on generous offer, angering customersKellogg sounds alarm on unexpected shift in customer behavior The total cost of the plan will be just $40 per month, which is a relative bargain as the average monthly cost of cell phone service in the U.S. is around $141 per month. "Consumers already know and love Klarna's super smooth services and now, with one tap in the Klarna app, they'll be up and running with their new phone plan – no hassle, no hidden fees, just great value," the Sebastian Siemiatkowski, CEO and co-founder of Klarna said in a statement. Klarna already has 25 million active users in the United States, and the company is hoping that its new foray into the mobile phone industry will meet a growing customer demand for a simple solution, as the company indicated their consumer research found many Americans believe mobile phone plan management is too complicated. Related: T-Mobile shares game-changing tech, free for anyone to try Co-founder and CEO of Gigs, Hermann Frank, has described Klarna's entry into the mobile market as a step towards a new connectivity between teelecoms and financial services, while also indicating that Klarna's new plan is a major upgrade for consumers compared to current phone offerings. Unfortunately, not everyone will be able to get in on this new plan when the service launches in the coming weeks. There's a waitlist already for U.S. users, so those who are interested will need to sign up within the Klarna app to get their chance at accessing the plan. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

CNET

2 days ago

• CNET

Klarna Now Has a Mobile Phone Service. It's Yet Another New Wireless Option for You

Klarna, the Swedish buy-now-pay-later financial services company, is introducing a mobile phone plan the company says it will promote to its 25 million US customers. Klarna is partnering with Gigs, a San Francisco company that provides mobile virtual network operator services, allowing companies to create their own wireless brands. MVNOs seem suddenly popular: In the last week, the Trump Organization launched Trump Mobile, with its own gold-tinted phone on the way. And the popular SmartLess podcast, featuring actors Jason Bateman, Will Arnett and Sean Hayes, also set up shop as a wireless provider. Klarna's plan includes uncapped 5G plus service and international roaming for under $50 a month. Klarna will offer its wireless service using AT&T's infrastructure. The company has opened a waitlist for the service, which it says will launch in a few weeks, with similar offerings in the UK and Germany on the way as well. Klarna says it will directly promote its wireless plan through its mobile app. Customers will be able to keep their mobile number and sign up for the service and manage their account within the Klarna app. Klarna promises there won't be fees for service activation or cancellation. It also recently launched a debit card and partnered with DoorDash to allow installment payments on food orders. What's next for MVNOs? Don't be surprised if other new mobile businesses pop up this year. The overall industry for virtual network operators is expected to grow from about $87 billion to more than $148 billion in the next decade. "It's relatively easy to launch an MVNO -- compared to other ventures a brand or celebrity might contemplate," says Iliya Rybchin, a mobile industry veteran who now works as a consultant for BDO USA, an accounting firm. "The economics have gotten much better in the last few years and there are many popular brands, celebrities, and influencers who may have the brand power to do it." Those brands and celebrities who have large follower counts, he says, can use their popularity to help reduce one of the biggest costs for wireless companies: customer acquisition. The possibility for new wireless ventures, based on conversations he's heard, could include sports teams, retailers, video games and auto companies, Some, he says, could launch non-phone services or products based on specific needs such as medical wearables or cloud storage. Those contemplating launching an MVNO, he says, should ask themselves, "Is my brand strong enough and my fan base loyal enough to bring in a few hundred thousand subscribers?" That seems to be the case, at least for the new service tied to the president: "In the case of Trump Mobile, thousands of people walking around holding a gold phone can be as powerful a brand asset as a red MAGA hat. Of course, even the launch alone generates millions of dollars of media value," Rybchin said.

Android Authority

2 days ago

• Android Authority

Klarna is making an unexpected move into the mobile carrier space

Chase Bernath / Android Authority TL;DR Klarna is joining the mobile carrier market. The company's mobile service will launch in the US in the coming weeks with one $40 plan. The service will also be available in the UK, Germany, and other markets at a later date. Premium and international plans will roll out later this year. One could say there have been some unexpected additions to the MVNO space this week. On Monday, the Trump Organization announced the launch of T1 Mobile and the T1 Phone. Now fintech giant Klarna is also throwing its hat into the ring. This week, Klarna announced its intentions of expanding into the mobile market. The launch of the company's new mobile service will happen in the coming weeks and will be spearheaded by a single $40 unlimited plan. That $40 plan will include: Unlimited 5G data, talk, and text Nationwide AT&T coverage No fees for activation or cancellation You'll also get to keep your number or get a new one with instant eSIM activation. Klarna adds that you'll be able to activate your phone plan within its app, which should prove convenient for current users. According to the buy now, pay later provider, 'half of Americans believe switching phone plans is too difficult.' The company says it's aiming to make switching to its plan 'effortless' with 'no hidden fees, flexible contracts, and a smooth set-up experience.' US consumers will have the first go at the service when it launches. Klarna is directing those who are interested to join the waitlist. However, the service will expand to the UK, Germany, and other markets soon after. That will be followed up by the rollout of premium and international plans later this year. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.