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From COBOL to Code Assistants: Thryve Digital's GenAI Leap

From COBOL to Code Assistants: Thryve Digital's GenAI Leap

Time of India22-05-2025

In this episode of The GCC Show, Marcus Johnson, EVP – Enterprise Effectiveness & Growth, Thryve Digital Health, to explore how Global Capability Centers can harness Generative AI to shape enterprise transformation. From translating COBOL code to building robust LLM capabilities from their Chennai center, Marcus and his team are proving that innovation at scale is not only possible—but critical.
We dig into high-value use cases that are helping Thryve pivot its AI agenda—from GenAI-assisted code writing and review to replatforming mainframe systems using modern languages.
Johnson also shares Thryve's unique approach to building a culture of innovation—through internal Shark Tank-style programs and aligning KPIs directly with innovation goals. The conversation pulls back the curtain on why the real differentiator may lie in how much autonomy leaders are allowed to exercise.
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And before we wrap, Johnson offers a hot take on one trend he believes GCCs are underestimating today—and why that might just define the next decade of global operations.

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