DP World Tour sets the gold standard, wins big at Middle East Sport Industry Awards
It was a night to remember at the Middle East Sport Industry Awards. But for the DP World Tour, it was more than just a celebration — it was confirmation of a bold vision taking flight.
Held under the patronage of the Abu Dhabi Sports Council, the ceremony is the region's premier platform for recognizing trailblazers in sports. Among the glittering list of honourees, the DP World Tour stood tall — collecting two Gold Awards for Major Sport Event of the Year and Excellence in Sustainability.
The DP World Tour Championship, held annually at Dubai's Jumeirah Golf Estates, is already a fixture in the international golf calendar. But in 2024, it became something more: a global spectacle that fused elite sport, cultural diversity, and sustainable innovation.
Drawing the highest-ever spectator turnout for a golf event in the UAE, the championship's success was no accident. A fan-first strategy, combined with a dynamic marketing campaign, brought in a record 29% female audience — and international visitors accounted for over 30% of ticket sales. Dubai, long celebrated for its iconic skylines and hospitality, has now added world-class sporting appeal to its global identity.
Speaking about the award wins Tom Phillips, Director of Middle East at the DP World Tour, said: 'These two Awards make it 12 prestigious sports industry awards won by the DP World Tour globally in the past 18 months, showing that our commitment to innovation is being acknowledged by our peers. "
The Green Drive: Leading with Purpose
In a world increasingly alert to climate realities, sport is no longer a bystander — and neither is the DP World Tour.
Their Green Drive initiative — which secured top honours for Excellence in Sustainability — is perhaps the most ambitious environmental strategy in professional golf today. With a pledge to reach net zero carbon emissions by 2040, the Tour is setting a benchmark for the global sporting industry.
From piloting energy-efficient technologies at Rolex Series events to launching an innovative travel emissions offset platform for fans — a world-first — the Tour is reimagining what responsibility looks like in sports.
The Tour has gone a step further by introducing a Sustainability Awards programme for its suppliers in the Middle East, amplifying best practices across the industry and fostering a culture of shared accountability.
A Partnership with Purpose
The transformation of the DP World Tour would not be possible without its namesake partner. Based in Dubai, DP World has redefined the global logistics landscape — and now, it's bringing the same drive for innovation to sport.
As the Tour's title partner since 2022, DP World's involvement goes beyond branding. It reflects a long-term commitment to elevating Dubai's status as a global sports hub — and to positioning the city at the intersection of elite performance, global connectivity, and sustainable growth.
'We would like to thank our Title Partner DP World and all our partners and suppliers for helping us to deliver a memorable experience for fans and leave a positive legacy within local communities,' added Phillips.
A Regional Beacon for Global Sport
With 12 international awards collected in just 18 months, the DP World Tour isn't just succeeding — it's leading. As the 2025 season unfolds across 26 countries and 42 tournaments, all roads will once again lead to Dubai for the Tour's grand finale.
What began as a tournament is now a symbol — of what can be achieved when sport, sustainability, and strategic vision meet on the world stage.
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