2025 Ford Bronco Prices Adjusted, Raptor Base Price Drops by $10K
Ford is updating the pricing of the 2025 Bronco SUV partway through the year.
The Raptor now costs $10,040 less, and the Badlands also gets a $1000 discount.
Other Bronco models get pricier, with the base trim—both in two-door and four-door form—increasing by $1000.
Ford is preparing a raft of pricing changes for the expansive Bronco lineup. According to a report from Ford Authority via Bronco Nation, Ford is planning to adjust pricing for six different versions of its boxy off-road SUV. While some Bronco models will see a slight increase, other trims—such as the high-performance Bronco Raptor—are set for a substantial price cut.
The burly Raptor model is the biggest mover with a reported $10,040 decrease, taking its base price from $90,035 to $79,995. That's a massive reduction, and it takes the Bronco Raptor's cost back towards where it was in 2023, before its pricing took a massive jump for the 2024 model year. The other Bronco receiving a discount is another enthusiast-focused model, the Badlands, which in four-door specification sees its price go down by $1000 to $50,385.
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Some Bronco models will get more expensive, however. While the four-door Badlands gets a price cut, the two-door Badlands will see its price rise by $290. The two-door base model, meanwhile, receives a price hike of $1000, putting the entry point at $38,995. The same increase applies to the base four-door model, which starts at the same $38,995 price, while the four-door Big Bend variant goes up by $850 to $41,220.
The prices listed above do not include the destination fee, which Car and Driver usually reports as part of the price. According to the report from Ford Authority, the destination fee will also increase by $100 to $1995. The cost of selecting the 10-speed automatic on trims where it is not standard is now $300 pricier, and three colors—Velocity Blue, Desert Sand, and Marsh Gray—now cost $395, $100 more than before.
These prices took effect earlier this month and already appear on the online configurator on Ford's website. We've reached out to Ford to confirm these changes and for a statement regarding the substantial price reduction on the Bronco Raptor. We will update this story if we hear back.
Caleb Miller
Associate News Editor
Caleb Miller began blogging about cars at 13 years old, and he realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining the Car and Driver team. He loves quirky and obscure autos, aiming to one day own something bizarre like a Nissan S-Cargo, and is an avid motorsports fan.
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