Jacquemus beckons you to Mykonos for the ultimate fashion-infused summer retreat
As the Mediterranean sun reaches its glory, Jacquemus unveils the season's most coveted fashion destination: a breezy, blue-hued boutique nestled along the powder-white sands of Nammos Beach in Mykonos.
More than a mere retail space, this temporary installation—open through summer's end—represents the perfect confluence of high fashion and idyllic escapism, offering travelers a compelling reason to journey to Greece's most glamorous island.
The collaboration with legendary beach club Nammos Village positions this pop-up as the centerpiece of Mykonos' summer social scene. Designed as a contemporary take on traditional Greek kiosks, the structure's vibrant azure facade mirrors the Aegean Sea, while inside, an exclusive capsule collection captures the essence of Jacquemus' sun-drenched aesthetic. Lightweight raffia separates, bias-cut silk dresses, and minimalist leather sandals compose a wardrobe made for leisurely lunches at Scorpios and golden-hour cocktails at Alemagou. Each piece serves as both souvenir and sartorial statement—the kind that only gains meaning when worn against Mykonos' iconic backdrop of whitewashed windmills and cobalt-domed chapels.
What elevates this experience beyond typical holiday shopping is its deliberate immersion in the Nammos ecosystem. Guests can transition seamlessly from browsing the boutique's curated offerings to securing a coveted daybed at the beach club, where the boundaries between retail therapy and relaxation dissolve. The collection itself—available only at this location—includes special-edition pieces featuring custom Grecian motifs, ensuring visitors return home with more than just memories.
View this post on Instagram
A post shared by JACQUEMUS (@jacquemus)
For the fashion-conscious traveler, this collaboration presents a rare opportunity to align one's itinerary with the industry's most discerning tastes. The boutique operates on island time (daily from 11 AM until sunset), encouraging visitors to embrace the slow rhythm of Greek summer while indulging in retail moments as carefully composed as their Instagram feeds.
Practicalities underscore the pop-up's exclusivity: no reservations are required, but Nammos' VIP hosts can arrange private viewings for those who prefer to shop away from the midday crowds. With direct flights from major European hubs and Mykonos' reputation as the summer's most dynamic social stage, Jacquemus' latest venture offers the ultimate justification for a stylish Mediterranean getaway.
In a season saturated with pop-ups, this one stands apart for ability to crystallize the very essence of summer longing. After all, true luxury lies in experiences that linger long after the tan fades. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied & Feature Image: Supplied
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Emirates Woman
4 hours ago
- Emirates Woman
8 celebrity dads who prove fatherhood is their favorite role
Life by Team Emirates Woman June 20, 2025 With Father's Day takes place on June 21, we thought it was only fitting to take a look at some of the most doting dads out there. Sheikh Hamdan View this post on Instagram His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, is the epitome of a doting dad to his one-year-old twins Rashid and Sheikha. His Highness welcomed the twins in May 2021 and over the last year he has shared snippets of the growing little ones on social media. From travels abroad to trips to see the giraffes to passing down his love for horses, Sheikh Hamdan has taken to fatherhood seamlessly. Khalid Al Ameri Known as an avid storyteller, Emirati content creator Khalid Al Ameri regularly shares tidbits about his life, particularly about his two children Khalifa and Abdullah. Al Ameri has previously opened up about his youngest son Abdullah's autism, revealing it changed him for the better in a heartfelt video, which was originally posted to his YouTube channel in 2019. 'He looks at the world differently — the focus he has and the way he cares about things he loves has changed me,' Al Ameri says in the video. 'It has changed me as a father and it has changed me as a human being.' Mohamed Hadid View this post on Instagram A post shared by Mohamedhadid. (@mohamedhadid) Mohamed Hadid is famous for his real estate, where he builds luxury hotels and mansions in Bel Air and Beverly Hills. However, he is perhaps better known as father to Anwar, Gigi, Bella, Marielle and Alana. This celebrity dad is constantly posting about his children, making it very clear how proud he is of their achievements on his Instagram. Ali F. Mostafa View this post on Instagram A post shared by Ali F. Mostafa (@alimostafa) British-Emirati filmmaker Ali F. Mostafa has had great success within the movie industry. However, he's also a doting dad to his three children Ayah, Faisal and Zayed. John Legend View this post on Instagram A post shared by John Legend (@johnlegend) Father to Luna and Miles, John Legend is one of the most doting dads out there. Raising his two children with his wife Chrissy Teigen, Legend is frequently captured wearing matching outfits with his son Miles and treating his daughter to a birthday at Disneyland. David Beckham View this post on Instagram A post shared by David Beckham (@davidbeckham) Former professional footballer David Beckham adores his four children; Brooklyn, Romeo, Cruz and Harper-Seven. The famous family are renowned across the world for their close family dynamics, regularly sharing snippets into their family life on Instagram. Elias Bakhazi Husband to Karen Wazen and father to George, Karile and Kay, Elias Bakhazi always puts his children first. On Instagram, his bio reads 'Proud Daddy and Husband' showing just how important his three children and family are to him. Will Smith View this post on Instagram A post shared by Will Smith (@willsmith) Father to Trey, Jaden and Willow, Will Smith is very close with his children as they frequently accompany him to movie premieres to show support for their father. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Feature Image: Instagram @eliasbakhazi
Campaign ME
6 hours ago
- Campaign ME
Marketing global events to audiences in the Middle East
Global live entertainment was no longer testing the waters in the Middle East. With major international live events coming to markets like the UAE and Saudi Arabia, regional audiences are showing up and selling out arenas and stadiums across the Middle East. This month, Proactive Entertainment has brought the internationally renowned musical Mamma Mia! to Abu Dhabi in the UAE. Taking over Etihad Arena on Yas Island from June 11 to 22, the event has hosted thousands of theatre fans. Jose Cuervo, Middle East Regional Director at Proactive Entertainment speaks to Campaign Middle East on how it shaped its marketing strategies to draw in audiences to the show. 'We run campaigns in parallel,' he explains, stating that strategies differ on the optimal target audience for each live event. 'For Mamma Mia!, our key target audiences are women in their late 20s to, high 40s. We have understood that for this demographic in particular, the best way to actually convert is digitally through Meta, Google and through out-of-home (OOH),' he says. 'We have a very strong outdoor strategy which goes not only through Abu Dhabi but also in Dubai,' he continues, 'from branding on taxis, billboards on streets, and screens in different places around the country.' 'That has allowed us to have a very omnipresent campaign throughout the show's run,' he adds. But demographics alone don't sell tickets. Consumer insight is the compass. 'We're constantly surveying audiences, not just in the UAE, but across the Middle East,' Cuervo says. Even though he admits that shows like Hamilton may take years to migrate from New York to Yas Island, 'when they do, the demand is rarely in question,' he says. He further explains that Proactiv also keeps a close watch on repeat viewership and bases its strategy on how soon a show can return to a market and still sell out. In terms of converting awareness into ROI in ticket sales, Cuervo says 'YouTube ads has been very big for us,' as they 'allow for the show to be present at all times, even when you're far from the season itself.' He also says that 'Instagram and search are always at the top,' of the event company's conversion rate. Finally, securing the right partners adds to the strength of marketing global events to audiences in the Middle East. 'Platinumlist has been in the region for years and they've grown a very strong database which allows us to speak directly not only to their entire database but segments that are more relevant to us when it comes to musicals,' Cuervo says. 'Our government partners, Miral and DCT Abu Dhabi have also been instrumental in driving this theatre strategy and turning Abu Dhabi into the theatre capital of the Middle East,' he adds. 'That's why we have been so successful – because it's the collective effort of several stakeholders,' he concludes.
Dubai Eye
7 hours ago
- Dubai Eye
Sinner and singer Bocelli strike up partnership for new single
World number one Jannik Sinner has formed a new doubles partnership but the duo will be battling for chart success rather than Grand Slam titles after the Italian released a single with compatriot and opera tenor Andrea Bocelli on Friday. The three-time Grand Slam champion Sinner promoted the song titled 'Polvere e Gloria' or 'Dust and Glory' on Instagram. The video features footage from the pair's childhoods and more recent clips of the singer and Sinner, clutching a racket and tennis ball, in front of a piano in Bocelli's home in Tuscany. Sinner's speeches form part of the song, which is in Italian and English, with Bocelli in full flow. "Every life is a potential work of art: each of us bears the sweet responsibility of nurturing our talents in the daily acrobatics of living, pursuing our dreams while remaining steadfastly true to our values," the pair wrote on Instagram. "This duet is such a bold leap that it has ignited our passion, born of shared and unwavering desire to express our deep belief that nothing is impossible." Sinner, the US Open and Australian Open champion, said he was honoured to be part of the project with Bocelli, describing the singer as a "unique and extraordinary voice" and "a flag for our country in the rest of the world". "I could never have imagined hearing my voice in one of his songs. It's extremely moving," the 23-year-old added. Sinner, who was beaten by Spaniard Carlos Alcaraz in an epic French Open final earlier this month, lost in the last 16 of the Halle Open on Thursday in a blow to his preparations for Wimbledon which gets underway on June 30. View this post on Instagram A post shared by Andrea Bocelli (@andreabocelliofficial)
