Airbnb to Offer FIFA-Themed Experiences as World Cup Tournaments Fuel Travel Demand
Airbnb Inc. is partnering with FIFA to offer limited-time, celebrity-led activities for soccer fans, taking advantage of an uptick in travel demand in cities hosting World Cup tournaments.
Airbnb is allowing users on its platform to book FIFA-themed activities that will be announced alongside the tournaments, to be hosted in 16 cities in the US, Canada and Mexico this summer through 2027. The first batch includes a $120 private training session with American goalkeeper Tim Howard, as well as watching a match in the stands with commentator and former LA Galaxy player Cobi Jones.
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