Rock Legend's DNA Sample Is Being Sold for Way Less Than You Might Imagine
Rock Legend's DNA Sample Is Being Sold for Way Less Than You Might Imagine originally appeared on Parade.
is selling his DNA in a truly one-of-a-kind collaboration.
On Tuesday, it was revealed that the Black Sabbath rocker had partnered with cult-favorite water brand Liquid Death to become its latest celebrity ambassador, agreeing to participate in a project that hopes to see fans "clone" the English musician and media personality using his DNA sample "once technology and federal law permit" so that they can "enjoy him for hundreds of years to come."
While this brand deal may sound like something out of aBlack Mirror episode (or an extraordinarily late April Fools' Day joke), we can assure you it's as real as that KFC-flavored toothpaste we told you about not too long ago.
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According to a June 17 announcement shared with Parade, the five-time Grammy winner drank 10 cans of Liquid Death Iced Tea and then had each can "sealed to preserve his DNA." Each of Liquid Death's "Ozzy DNA Cans" is stored in a lab-quality container signed by Osbourne, 76, himself.
As one may suspect, getting ahold of the legendary musician's DNA won't be easy. Parade is told that there are only 10 of these cans in existence, so fans will have to battle it out online for the chance to snag one. Each can will be sold for $450 exclusively via the official campaign website (we were shocked to learn they weren't going for more, though they could if they ever hit the resale market).
What fans do with the cans once they get them is up to them, though Osbourne did have one suggestion, sharing in a statement: "Clone me, you bastards."
This is the latest–but certainly boldest–collaboration launched by the water company recognized by its tallboy-style packaging. Previous releases include an unforgettable ad with Kylie Kelce, a soap bundle with Dr. Squatch, an exclusive Nixon watch design, Zero skate decks, and even a Metallica tour merch drop.
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Rock Legend's DNA Sample Is Being Sold for Way Less Than You Might Imagine first appeared on Parade on Jun 17, 2025
This story was originally reported by Parade on Jun 17, 2025, where it first appeared.
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