logo
AISHA CAN'T FLY AWAY continues to soar with glowing reviews following its Cannes premiere

AISHA CAN'T FLY AWAY continues to soar with glowing reviews following its Cannes premiere

Egypt Today25-05-2025

Following its powerful world premiere at the 78th Cannes Film Festival as part of the Un Certain Regard section, AISHA CAN'T FLY AWAY by Egyptian director Morad Mostafa is earning widespread critical acclaim from international film critics and audiences alike.
The film, which received a standing ovation and multiple sold-out screenings at Cannes, is now being hailed as a poignant and visually arresting debut feature that cements Mostafa's place as one of the most vital voices in contemporary Arab cinema.
Critics have praised the film's emotional depth, political resonance, and standout performances. Allan Hunter of ScreenDaily described it as 'an involving human drama focusing on the plight of the vulnerable caught in a world that seeks to exploit them,' drawing comparisons to CITY OF GOD for its raw depiction of Cairo's underbelly and its 'feeling of a lawless frontier.' He also commended Mostafa's ability to weave a broader political narrative into the film's backdrop through 'background news bulletins and the ongoing gang wars.'
Sara Clements of Next Best Picture lauded the film's lead, Buliana Simon, for her 'haunting performance,' noting that 'she communicates so much with her eyes alone that this could be a silent film, and we would be able to understand everything.'
Clements also highlighted Mostafa's unique directorial voice, stating, 'Mostafa blends magical realism with naturalism and fantastical elements, transforming Aisha's quiet suffering into something almost mythic,' and called the film 'a quiet storm – a slow-burning, relentless elegy to the women who live in the margins and walk among us unseen.'
Additionally, Egyptian critic Ahmed Shawky wrote in Fasla about the film's importance in the Egyptian cinematic landscape, stating that 'At a time when Egyptian filmmakers are imposing the highest levels of self-censorship on themselves — fearing bans on the one hand and the guillotine of public backlash on the other — a young artist has come along to disrupt this sickly, safe balance and throw a stone into stagnant waters. A bloody, violent stone named AISHA CAN'T FLY AWAY.'
The film's success at Cannes marks a significant milestone for Egyptian cinema, being the first Egyptian film selected for Un Certain Regard since Clash in 2016. With its compelling narrative, international co-production backing, and a creative team of acclaimed talents, AISHA CAN'T FLY AWAY is poised to continue its festival journey with momentum and meaning.
As the film continues to resonate with audiences and critics alike, AISHA CAN'T FLY AWAY is not just a cinematic achievement — it's a powerful statement on identity, resilience, and the invisible lives that shape our cities.
AISHA CAN'T FLY AWAY follows the titular Aisha, a 26-year-old Sudanese caregiver living in a neighborhood in the heart of Cairo where she witnesses the tension between her fellow African migrants and other groups. Unwittingly, she becomes involved with an Egyptian gang that blackmails her into stealing her patients' keys so that they can rob them.
A co-production between Egypt, France, Germany, Tunisia, Saudi Arabia, Qatar, and Sudan, the film has garnered significant support, including grants from the Doha Film Institute, Cultural Resource Fund, El Gouna Film Festival, Locarno Academy, Cannes' Cinéfondation and La Fabrique des Cinémas du Monde, and Montpellier Méditerranée Métropole. It also notably swept a top award at Red Sea Lodge, five at Venice's Final Cut, as well as the Atlas Award at Marrakech International Film Festival.
The creative team behind AISHA CAN'T FLY AWAY features several returning faces from Mostafa's I PROMISE YOU PARADISE, including cinematographer Mostafa El Kashef, who also worked on last year's Cannes entry THE VILLAGE NEXT TO PARADISE, which also made its way to Toronto; production designer Eman Elelaby, who earned a FIPRESCI Prize for her work on FEATHERS; costume designer Nayera Eldahshoury; sound engineer Mostafa Shaban; and editor Mohamed Mamdouh.
Produced by Sawsan Yusuf's Bonanza Films, the film is co-produced alongside Dora Bouchoucha and Lina Shaban of Tunisia's Nomadis Images, Sherif Fathy of Shift Studios, Ahmed Amer of A. A. Films, Faisal Baltayour from Cinewaves, May Odeh and Zorana Musikic of Mayana Films, Laura Nikolov of Coorigins, Abellelah Al Ahmary of Arabia Pictures, and associate producer Amjad Abu Alala.
AISHA CAN'T FLY AWAY boasts a stellar cast, with Buliana Simon taking on the lead role of Aisha alongside Egyptian rapper Ziad Zaza — in his first feature-length appearance — Emad Ghoniem, and Mamdouh Saleh.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Karim Shaaban's 'Ya Hammam' — Upper Egypt Folklore meets the Digital Underground
Karim Shaaban's 'Ya Hammam' — Upper Egypt Folklore meets the Digital Underground

Identity

time3 hours ago

  • Identity

Karim Shaaban's 'Ya Hammam' — Upper Egypt Folklore meets the Digital Underground

Egyptian director and creative force Karim Shaaban has just launched his latest musical project, 'Ya Hammam,' now available on YouTube, radio, and across all digital streaming platforms. The song is distributed by Digital Sound. This unique track blends Egyptian folklore with electronic music, drawing from Karim's deeply personal and emotional vision of Egypt. The song also opens his short film 'I DON'T CARE IF THE WORLD COLLAPSES', which had its world premiere at the 2024 Cleveland International Film Festival, marking a seamless artistic fusion between sound and image in building a singular world. In crafting 'Ya Hammam', Karim collaborated with artists Sayed Rekaby and Fadi Garas. Together, they fused the rich vocal tones of Upper Egypt's Jaafari folkloric tradition with contemporary electronic soundscapes, resulting in a sonic experience that seamlessly merges nostalgia with modernity.

Egyptian Artists on the Rise: Spotify's Loud & Clear Report Highlights Global Reach and Independent Artist Growth
Egyptian Artists on the Rise: Spotify's Loud & Clear Report Highlights Global Reach and Independent Artist Growth

Identity

time4 hours ago

  • Identity

Egyptian Artists on the Rise: Spotify's Loud & Clear Report Highlights Global Reach and Independent Artist Growth

Egyptian artists are reaching new heights in the streaming world, building international audiences and growing their earnings. On the heels of World Music Day, Spotify has released its Loud & Clear report — shared for the first time in Egypt — offering a transparent look at how artists are benefiting from streaming, and how local sounds are resonating far beyond national borders. Loud & Clear, Spotify's annual music economics report, was created to bring greater clarity to the music industry by breaking down where royalties come from, how they are distributed, and who is earning. The 2024 Egypt edition paints a picture of an independent-driven music scene with global momentum and a growing local fan base. Royalties for Egyptian Artists Up 5x Since 2022 According to the report, royalties earned by Egyptian artists on Spotify have increased more than fivefold since 2022, with a 100% rise between 2023 and 2024 alone. The sharp year-on-year increase highlights growing listener engagement with Egyptian music — both at home and abroad — and reflects the continued evolution of streaming into a key source of income for artists. 'This is a pivotal moment for Egyptian music. The growth we're seeing goes beyond numbers — it signals a real shift in how artists are building audiences, careers, and cultural impact. Streaming is playing a key role in that transformation, creating new ways for artists to be heard and discovered, both locally and globally. What we've shared in Loud & Clear reflects this momentum — and it's only the start,' said Mark Abou Jaoude, Spotify's Head of Music for the Middle East, North Africa and Pakistan. Independent Sounds Take the Spotlight Independent artists and labels are at the forefront of Egypt's music scene, accounting for the majority of royalties earned in 2024. In 2024, more than 90% of royalties earned by Egyptian artists came from independent creators or labels — one of the highest independent shares globally. Genres like Mahraganat and Egyptian Hip-Hop, once considered underground, now rank among the most streamed in the country. These sounds, rooted in local culture and led by artist-owned creativity, are shaping the sonic identity of Egypt and finding resonance with listeners around the world. Egyptian Music Travels Far The data shows that Egyptian artists are increasingly finding fans across borders. In 2024, more than 80% of royalties were generated by listeners outside Egypt, including in countries like the United States, Germany, the United Kingdom, Indonesia, India, and Brazil. Egyptian music was discovered over 480 million times by first-time listeners on Spotify that year, signaling a surge in global interest in local talent. Spotify data also reveals that the average year-on-year growth rate of global consumption of Egyptian music has reached nearly 60% since 2018 — the year Spotify launched in the Middle East and North Africa — highlighting the growing global reach of Egyptian music. Arabic-Language Music Gains Global Traction This international reach is part of a wider cultural trend. Arabic ranked among the fastest-growing languages on Spotify in 2024, joining Greek, Telugu, Turkish, and Polish. This growth reflects a rising appetite for regional sounds and supports the expanding influence of Arabic-language artists, with Egypt playing a central role in the narrative. Local Listening on the Rise While global discovery is accelerating, domestic streaming is also gaining momentum. Domestically, Egyptian music streams on Spotify grew by over 70% in E 2024, while local listening surged nearly 450% year-on-year since 2018. Notably, more than 80% of the tracks featured on Spotify Egypt's Daily Top 50 were by Egyptian artists, underscoring the strong connection between fans and homegrown music. Backing Artists Beyond the Stream Beyond global reach, a growing number of Spotify initiatives are helping Egyptian artists translate creative momentum into sustainable careers. Programs such as RADAR Arabia, EQUAL Arabia and playlists like Fresh Finds Arabia spotlight and elevate local talent, while tools like Spotify for Artists provide real-time insights, planning resources, and promotional support for artists and their teams. This combination of access, education, and targeted support reflects the heart of Spotify's mission: to give artists the opportunity to live off their art. Streaming Powers Regional Growth The launch of Loud & Clear in Egypt comes at a time of rapid transformation across the region. According to the IFPI Global Music Report, the Middle East and North Africa was the fastest-growing recorded music market in the world in 2024, with a 22.8% increase in revenue year-on-year. Streaming made up 99.5% of that growth, underscoring its role as the economic backbone of the modern music industry. As streaming continues to reshape the global music economy, Egyptian artists are turning opportunity into impact — reaching wider audiences and building lasting careers.

Serbia's PM Visits GEM, NMEC & Pyramids
Serbia's PM Visits GEM, NMEC & Pyramids

See - Sada Elbalad

timea day ago

  • See - Sada Elbalad

Serbia's PM Visits GEM, NMEC & Pyramids

Ali abodeshish Dr. Đuro Macut, Prime Minister of Serbia, visited the Grand Egyptian Museum, the National Museum of Egyptian Civilization, and the Giza Pyramids, accompanied by a high-level delegation including several ministers and members of the Serbian Parliament. At the Grand Egyptian Museum, they were received by Dr. Ahmed Ghoneim, CEO of the Grand Egyptian Museum Authority, who welcomed the delegation. He introduced the museum's history and structure, in addition to its most valuable artifacts. The Serbian Prime Minister and his delegation toured the museum including main exhibition halls, where they received detailed illustrations about the exhibits and the significance of the museum's unique collection. At the National Museum of Egyptian Civilization, they were welcomed by Dr. Al-Tayeb Abbas, CEO of the museum, who gave an overview of the museum's unique location, its history, and its exceptional archaeological collections that narrate the story of Egyptian civilization across the ages. He also presented the museum's cultural and social role, and accompanied them on a tour of the main Exhibition Hall, the Royal Mummies Hall, and the Egyptian Textile Hall. The Serbian Prime Minister and his delegation also visited the Giza Pyramids area, where they were welcomed by Mr. Ashraf Mohie El-Din, Director General of Giza Antiquities. He guided them through the archaeological site, including a visit to the Great Pyramid and the Sphinx, during which they met the story of the Pyramids construction. During these visits, the Serbian Prime Minister and his accompanying delegation were keen to take photos at the museums and archaeological sites. They expressed their deep admiration for the artifacts and unique collections they saw, which reflect the greatness of ancient Egyptian civilization and the uniqueness of Egypt's museums. read more New Tourism Route To Launch in Old Cairo Ahmed El Sakka-Led Play 'Sayidati Al Jamila' to Be Staged in KSA on Dec. 6 Mandy Moore Joins Season 2 of "Dr. Death" Anthology Series Don't Miss These Movies at 44th Cairo Int'l Film Festival Today Amr Diab to Headline KSA's MDLBEAST Soundstorm 2022 Festival Arts & Culture Mai Omar Stuns in Latest Instagram Photos Arts & Culture "The Flash" to End with Season 9 Arts & Culture Ministry of Culture Organizes four day Children's Film Festival Arts & Culture Canadian PM wishes Muslims Eid-al-Adha News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks Videos & Features Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream News Shell Unveils Cost-Cutting, LNG Growth Plan Technology 50-Year Soviet Spacecraft 'Kosmos 482' Crashes into Indian Ocean News 3 Killed in Shooting Attack in Thailand

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store