Blake Lively wants to wash consumers hair for them
Blake Lively wants to wash other people's hair.
The 'Another Simple Favour' actress launched her haircare brand Blake Brown last year and she'd love to be able to get hands-on with her consumers in order to teach them how to use the products properly.
She told People magazine: "People don't use hair masks. They know about them, but they really treat it like a specialty, highly concentrated thing. They think, 'Oh, well it's more concentrated, so if I'm going to use a big handful of conditioner, I'll use a dime size amount of a mask.'
" I want to wash everyone's head for them and say, 'No, use as much mask as you would conditioner.'..
"I wish I could be in people's showers and in their homes because I like that we have products that aren't everything that you see on the shelf because why create a company just to create another company? If they exist out there and someone else is doing well, I have no reason to do it."
The 37-year-old actress - who has four children with husband Ryan Reynolds - uses "absurd" amounts of product on her own hair but understands why people are apprehensive about trying something they're not entirely sure how to use properly.
She said: "I'm somebody who uses a lot of product, so I like products that are user-friendly that you can build and you can get your hands on.
"And I think that getting people comfortable with being able to really use a higher quantity of product, because I think that when it's something that people aren't as familiar with, people don't use mousse as much anymore. They don't use masks as much anymore...
"I think people who love mousse they're like, 'Oh my gosh, this is so exciting.'
"And then people who don't know mousse as well, there's definitely, there's a bridge in educating people on how to use it. I think people, when they think about mousse, they think about scrunching curls or they think that it can be crunchy.
"But for me, how I get volume is mousse. I mean, it's everything to me. And I use so much mousse, I use absurd amounts. It quadruples my hair and then some."
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