Khloé Kardashian's Good American brand launches on ASOS

ASOS continues to bulk up in its third-party brands with the high-profile arrival of Good American to its expansive fashion platform.
The 'trailblazing" global womenswear brand, co-founded by Khloé Kardashian and British entrepreneur Emma Grede, arrives with a clear vision, 'to redefine fashion with styles that empower women'.
Founded in 2016, Good American focused on fully inclusive sizing in every collection from the start.
The just-launched summer collection on ASOS will feature a curated edit of its denim and elevated everyday essentials.
Grede said: 'As a London native myself, it's especially meaningful to be able to share our brand with customers here and around the world. This partnership is an exciting step forward in our mission to make confident, impactful style and high-quality denim available to more women everywhere.'
Shazmeen Malik, Brands director at ASOS, added: 'We believe that great style should be for everyone, and Good American's commitment to inclusive design and diverse representation makes it a natural fit for our premium brand offering.'

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22 minutes ago

• Euronews

Remote work in Europe: Which countries lead the way and why?

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Aksoy warned that firms ignoring this reality may face a serious disadvantage in attracting and retaining talent — particularly when competing with employers in other English-speaking countries that have embraced flexibility. In Europe, Finland (1.7 days) and Germany (1.6 days) followed the UK in the ranking. The WFH rates are also relatively high in Portugal (1.5 days), as well as in Hungary and the Netherlands (both 1.4 days). Employees in Czechia, Italy, and Sweden work from home 1.3 days per week, which is slightly above the global average. Romania, Spain, and Austria align with the global average, each reporting 1.2 remote work days per week. Dr. Aksoy attributes the variation across European countries to a mix of structural, cultural, and economic factors. 'Among these, the most powerful predictor is individualism — a cultural trait that emphasises personal autonomy, self-reliance, and independence over collective goals or close supervision,' he said. He added that other factors also play a role. These include the severity and duration of COVID-19 lockdowns, population density, and the industrial structure of each economy. For instance, countries with a larger share of remote-friendly sectors such as IT and finance are better positioned to support hybrid models. Densely populated countries also often see higher WFH levels, in part due to longer commutes. Greece reports the lowest WFH rate in Europe at just 0.6 days per week. 'Part of the explanation lies in the structure of the Greek economy, which leans heavily on sectors like tourism, retail, and hospitality — jobs that generally require physical presence,' said Aksoy. 'But deeper cultural and institutional factors also play a role. Greece scores relatively low on individualism,' he added. He stated that digital adoption and management practices were relatively underdeveloped before the pandemic, which likely slowed the normalisation of WFH. While Finland ranks second in Europe with 1.7 remote work days per week, Norway and Denmark report significantly lower rates at just 0.9 days. Sweden, with 1.3 days, sits in between, reflecting a clear divide in remote work trends across the Nordic countries. Aksoy explained that Finland has a slightly more individualistic culture and a long-standing emphasis on work-life balance and employee autonomy compared to Denmark and Norway, which may maintain more traditional management practices. 'Finnish organisations, especially in the public sector and technology industries, were early adopters of flexible work policies — even before the pandemic,' he added. Among Europe's five largest economies, France has the lowest remote work rate, with employees averaging just 1 day per week from home. Turkey follows closely at 0.9 days, while Poland is slightly ahead with 1.1 days. 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France 24

10 hours ago

• France 24

France becomes biggest shareholder in Eutelsat, EU rival to Musk's Starlink

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