Tata Motors charts long-term PV roadmap with focus on EVs
Amid rising competition from its rivals,
Tata Motors
has laid out a holistic strategy and long-term targets for its passenger vehicle (PV) business, aiming for significant growth by the end of the decade. As part of its 360-degree plan, Tata Motors is targeting an 18–20 per cent market share, including EVs, by FY30, with seven new nameplates and 23 product refreshes, the company revealed in its Investor Day presentation.
The Mumbai-based automaker plans to invest around ₹33,000–₹35,000 crore to execute this roadmap-- to be carried out between FY26 and FY30. The investment would primarily be towards electric mobility, software-defined vehicles (SDVs), new-age powertrains, product innovation, and feature-rich launches to drive higher EV penetration and stay competitive.
Currently, Tata's PV unit holds a 14 per cent market share, and aims to scale it to 16 per cent by FY27. By FY30, the company aims to expand to 15 nameplates across multiple powertrains, compared to eight today. As per the presentation, upcoming models include the Sierra, two under the Avinya range, four ICE models, and two EVs.
For its PV business, Tata Motors is also eyeing double-digit EBITDA margins and free cash flow of over ₹1,000 crore, as per the presentation.
A push to EVs
The auto giant is also working to raise the share of EVs in its PV sales to 20 per cent by FY27 and over 30 per cent by FY30. The EV space in the country is witnessing heated competition with players like Mahindra & Mahindra and JSW MG vying for a larger share of the growing market. Tata Motors is the market leader in this space although it has seen its pie decline from around 71 per cent in FY24 to 54 per cent in FY25.
So far, Tata Motors has sold over 2 lakh EVs so far. At present, Tata's EV portfolio—including the Tiago EV, Punch EV, Nexon EV, and Curvv EV—has a strong pipeline, with plans to introduce two new models under its Avinya EV concept which is designed for premium and innovation-led EV offerings. Recently, it launched the Harrier electric SUV to gain traction in the crowded space. The aggressive push by the carmaker is likely to turn its EV business EBITDA positive during the ongoing fiscal.
Realising the importance of accessible EV infrastructure, the carmaker is aiming for 1 million home-charging stations and 1 lakh public charging stations, with a focus on models like vehicle-to-vehicle (V2V) charging and valet charging, the company noted.
At the same time, recognizing the growing resale market, Tata Motors is also planning partnerships to establish a structured aftermarket for EVs, including refurbishing and added benefits like extended warranties. This move is expected to improve EV resale value and support upgrade programmes for existing EV owners.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Economic Times
43 minutes ago
- Economic Times
From mileage to mayday: Why Indian car buyers are now obsessed with safety stars
TIL Creatives Representational AI Image. In a car market long dominated by affordability, safety is emerging as the best-performing driver. Five-star Bharat NCAP-rated vehicles made up 15% of all passenger vehicle sales in the country in the first four months of 2025 — up from 10% during January-April 2024 — as Indian car buyers increasingly prioritise protection over mileage and upfront cost. Sales of models with top-tier safety ratings rose 12% year-on-year in 2024, when overall car sales increased 4.3%, according to data from automotive research firm Jato Dynamics. 'Safety is now a top purchase driver,' said Ravi Bhatia, president of Jato Dynamics. Carmakers are racing to respond to this behaviour change. Safety features like six airbags, electronic stability control (ESC), anti-lock braking systems (ABS) with electronic brake-force distribution (EBD), and ISOFIX child seat mounts — all considered luxuries till recently — are rapidly becoming standard. Increasingly stricter norms in recent years — the latest government mandate requires six airbags in passenger vehicles by October 2025 — is accelerating the trend. But the main driver is demand. 'Buyers place a high value on safety, often gauging it by the number of airbags offered,' said R. Velusamy, president, automotive technology and product development, Mahindra & Mahindra. Most are looking for two key safety components: advanced features to prevent accidents, and strong crash-test ratings to ensure protection in case of an accident. 'This growing emphasis on safety is reflected in our sales performance too,' Velusamy said. Five of Mahindra's latest models — the XEV 9e, BE.6, Thar ROXX, XUV 3XO, and XUV 400 — secured five-star ratings under Bharat NCAP (new car assessment programme) in FY25. Bharat NCAP, the indigenous vehicle crash testing and safety rating system launched in 2023, has helped increase safety awareness among car buyers. 'We are communicating to our customers that a few thousand rupees is a very small price to pay for safety of themselves and their loved ones,' said Rahul Bharti, senior executive officer, corporate affairs, Maruti Suzuki. The latest model of the Maruti Dzire recently became the first sedan to earn a five-star Bharat NCAP rating. All models of the country's largest carmaker are already equipped with electronic stability program (ESP) and other features like ABS with EBD and hill-hold assist in many of its models ahead of the regulatory requirement. It will also offer six airbags as standard across all variants of models within this year, Bharti said. Consumer perception of automotive safety has started evolving beyond airbags and crash scores. Features such as 360-degree cameras, remote surveillance via connected car apps such as Waylens Secure360, and remote driving alerts are increasingly seen as necessities. Parents especially appreciate speed-limiting drive modes when handing over keys to their teenage or new-to-driving children, carmakers said. This expanding view of safety is helping reshape India's $137-billion automotive industry, which is projected to reach $203 billion by 2030, according to Jato Dynamics. Carmakers like Maruti, Tata Motors, Hyundai, Kia, and Mahindra are investing aggressively in R&D, particularly on safety features and structural integrity. Despite the progress, India's road safety records remain among the deadliest in the world. The country saw 53 accidents per hour in 2023, with nearly 80% of road fatalities attributed to speeding or substandard vehicle safety, according to government data. With the government tightening regulations and customers demanding the latest safety features, 'the industry faces pressure to align with global standards,' Bhatia said.
Time of India
3 hours ago
- Time of India
2 new Aavin dairies to double supply
Chennai: With Gujarat-based Amul slowly firming up its dairy footprint in Tamil Nadu, the state govt-run Aavin has begun ramping up its infrastructure in Chennai after several years. Tired of too many ads? go ad free now Two new dairies — one in Madhavaram with a capacity of 10lakh litres a day and another in Acharapakkam of 1 lakh litre capacity — are set to begin operations by March 2026, effectively doubling Aavin's current milk supply potential in Chennai to 22 lakh litres a day, said A Annadurai in response to a grievance letter from the Tamil Nadu Milk Dealers and Workers Welfare Union. The move comes days after Amul managing director Amit Vyas told reporters here that the brand, already selling curd in Chennai, will "slowly and steadily enter into the milk segment" through its plant in Chittoor. Though Chennai, with a population of more than one crore, is a high-potential dairy market, Aavin's current daily sales in the city hover around just 11 lakh litres. Private dairies, despite commanding higher prices, have a stronger presence. Many brands have increased prices by 2 to 3 thrice in the past year, without prior notice or justification. "Aavin's Green Magic, a standardized variant, is in high demand. But it's restricted to monthly cardholders. At retail outlets, agents push the full cream 'premium' or toned 'nice' packs, which don't suit our morning coffee," said T Sadagopan, a resident-activist from Pattabiram. "Aavin should promote what consumers actually prefer, not what offers them higher margins." Beyond sales, Aavin's response letter also addressed environmental concerns raised by the union. The Ambattur dairy, one of its key units, was flagged for polluting the Korattur lake. Tired of too many ads? go ad free now Aavin said that its sewage treatment plant, earlier operating at 3.3 lakh litre a day capacity, is being upgraded to 7 lakh litres a day, with the new facility expected to go live by the end of 2025. Indian Institute of Technology Madras has certified the treatment unit's current output at 700 KLD, and formal approvals from the pollution control board for capacity expansion are under process. On the procurement front, Aavin released 342.14 crore in procurement incentives since Dec 2023, directly credited to dairy farmers through cooperative unions. Dealers too have been seeking a revision in commission rates, which currently stand at 1.5 a litre for retail sellers and 2 for wholesale. Aavin has said the revision will be considered when milk prices are restructured.
Time of India
4 hours ago
- Time of India
Less than 100 days to go, Kumartuli readies Durga idols for foreign shores
1 2 Kolkata: The festive fervour of Durga Puja may still be a little over three months away, but the idol makers' enclave in Kumartuli is already abuzz with activity. The artisans are racing against time, giving finishing touches to several idols — not for local pujas, but to meet the international demand. Several batches of idols have already been shipped to United States (US), the United Kingdom (UK), Canada, and Australia, among other countries where the Bengali diaspora organises Durga Puja celebrations. According to the Kumartuli Mritshilpi Sanskritik Samity, more than 200 idols have already been sent abroad this season, and dozens more are at various stages of completion. The first idol was dispatched as early as Jan this year, to Sydney. "This year, I have already dispatched five large idols to various cities in the US and the UK," said Bikash Pal, an idol maker. "It takes time to pack the idols securely and get the necessary customs clearances. The shipping itself can take weeks, so we begin much earlier," he added. Some idols are sent by air, too. Mintu Pal, another artisan, has dispatched several idols to Canada, Germany, France, Poland, and Italy. "The price starts from Rs 1 lakh . by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Florida New Policy For Senior Drivers The Quote General Learn More Undo This is excluding the expenses for packaging and travel," said Pal, who was busy giving finishing touches to an idol. Potters admit that the number of orders has increased over the past decade. "Earlier, we would only get a handful of overseas orders. Now, the international orders come months in advance," said Koushik Ghosh, who dispatched an idol to Sydney in Jan. The increasing number of orders has not only changed the production timeline but also the economic dynamics of Kumartuli. Artisans say that overseas clients are often willing to pay more as the idols have to be customised. The increased income has led to more stable employment for workers and assistants, who previously relied only on seasonal work. However, the international orders also come with specific challenges. "We have to follow strict guidelines for height, weight, and materials due to shipping constraints," explained Bikash Pal, adding that some idols need to be assembled on-site. Preparations for local pandals have also begun. Full-scale activity for Kolkata-based pujas is expected to pick up by first week of July.
