From centre court to centrestage
Serena Williams
, the 23-time Grand Slam champion and founder of
Serena Ventures
, is stepping onto a new kind of court – the world of venture capitalism and social impact – with a significant presence at
Cannes Lions 2025
. Addressing an audience on the French Riviera, Williams articulated her vision for long-term investment, describing venture capitalism as a 'waiting game' – a commitment spanning a decade to witness the development of investments.
Williams announced a significant USD 12 million investment from Serena Ventures into a new program designed to support entrepreneurs. This initiative aims to narrow the access gap in health and hygiene services globally. The strategic ambition behind such endeavors focuses on opening markets, transforming industries, and creating new innovations.
The long-term goal of this collaborative effort is to reach five million people with "lifesaving solutions" by backing up to 200 entrepreneurs and small startups worldwide. This goal, with a target check-in around 2030, is hoped to be achievable with the right partners.
The urgency of the mission was underscored by reflections on the stark realities many face. It was acknowledged that those in developed regions often "live in a bubble," taking basic health and hygiene for granted. The question was posed: "Is it shocking to you that so many people suffer from lack of basic health care in this day and age? Yes." It was further observed that when one steps "a little bit outside of that bubble and you see what sadly majority of the world lives in...they don't have these easy access that we just don't even think twice about."
This disparity was linked to a lack of investment.
Williams herself conveyed her anticipation for the long-term outcomes of this partnership. "I feel like the most thing I'm looking forward to is 2030 and to see what the results are," she said. Her focus, she reiterated, is on "how many lives are these companies affecting and changing for the better."
A key element of this new program is empowering women entrepreneurs. The discussion highlighted a "powerful shift where women entrepreneurs are not just included, they're not just backed funded, but they are empowered to lead the change." Catherine Casey of Acumen echoed this sentiment, stating, "When you invest in extraordinary women founders and with the right capital and support, they'll create thriving businesses that make their communities healthier."
The call to action for aspiring healthcare entrepreneurs is clear.
Williams concluded with a powerful message, urging the audience to "look at the change you can make when you invest in diversity." This initiative, launched from the global stage of Cannes Lions 2025, represents a fusion of strategic investment and social responsibility, aiming to leverage entrepreneurial spirit to address critical global health and hygiene challenges, with a keen eye on the long-term impact.
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