30 Walmart Products That'll Make You Feel Like The Smartest Parent You Know

1. A Hatch Rest baby sound machine with so many sound and lighting options, you'll have a blast picking your baby's room ~vibes~. This can also be set to use as an "okay to wake" clock when your kiddo is a little older!
Walmart
Promising review:"Love the wide range of volume, sounds, brightness, and color. I have one kid that prefers his sound quiet and two that like it loud. Third time purchasing this product. I have the Skip Hop sound machines as well, but they don't hold a candle to the Hatch products." — Nicole
2. Or a Nanit sleep set that includes a pro camera with wall mount, a sound and light audio monitor, a travel stand, and a breathing band that means you can easily slip it on your baby's chest and let the pro camera do the rest of the work of keeping you at ease so you can catch those sweet, sweet Zzzzz's.
Walmart, Ashley Schumacher/BuzzFeed
Plus, it comes with the CUTEST and most compact case, so this really is an everywhere kinda gadget, which every parent knows is ELITE when you have young kiddos and babies who get attached to their routines.
3. A pack of disposable table toppers for airplane seat trays and restaurant tables. These make cleanup so much easier that you won't have to stress about de-sticking fruit snacks from surfaces outside the comfort of your own home.
Walmart
4. A Skip Hop baby activity center reviewers love for its grow-with-me functionality, safety, and ability to keep babies entertained for more than three minutes while you, like, run to pee by yourself or something luxurious like that. Also, it grows with your kids, so it can turn into a standing center or a table for your toddler!
Walmart
Promising review:"I so badly wish we would've known about this activity center or had this for our first two babies. It is PERFECT! So easy to clean, so many different ways you can arrange the little play toys on the surface, and the best part is that it encourages standing rather than tip-toe jumping! The assembly is incredible, I am so impressed with the design. The colors are not so bright that it's an eyesore for my poor, destroyed living room, but there is still color and life to intrigue my little guy. The seat is wonderful because it is so easy to pop out and clean up, or wash the lining. If I could give this 80 stars, I would. 300% worth the money!" — Haley
5. A Baby Trend expedition stroller wagon all the parents at the park will be envious of because it's roomy enough for two whole kids and *all* of the stuff that goes along with them. If you've gotta push a stroller, it really should have space to offload everything so you can just cruise and soothe without your back getting all hot from your backpack diaper bag or feeling like a pack mule.
Walmart
Promising review:"I love every single thing about this stroller. I put my 3-year-old and 2-year-old in there, and they fit perfectly. They enjoy being in it as well. It took two minutes to set it up, and it's very simple to fold and store in the trunk. I get compliments on it everywhere I go." — roxanna
6. A three-pack of Munchkin suction cup bowls still in my home even though my kid is past the toddler phase because they are the PERFECT snack size for cheese cubes, fruit snacks, and grapes.
Walmart
The suction cup bottom is GREAT because it totally works when they're younger, but isn't so obnoxiously sticky that it's a bother when they're older and don't need the functionality anymore.
Promising review:"I love these bowls' perfect sizes, and the suction cup on the bottom is great. Easy for kids to use and easy to clean. This is actually my second set that I've purchased." — Akw11
7. An Oogiebear nose cleaner and ear wax removal tool because babies can be pretty finicky about getting their nose and ears cleaned, and this relieves of stress for both babies and parents vs. the traditional snot sucker balls.
Walmart
Promising reviews:" Best way to get rid of boogers in babies. My daughter hated the sucker ones and this was easy and the perfect size." — Mollie
"This is a great tool for babies! I use it to clean my 2-month-old's nose and it works great. Their noses are so little and cotton swabs just push boogies further. This works so well because it can scoop the boogies out." — Jasmine
8. Or an electric nose sucker that puts on a little music and light show to keep your baby entertained while you get the gunk out of their noses. No manual effort needed on this one! Power it on and tell the boogies goodbye without having to squeeze a bulb or suck through a filter (IYKYK).
Walmart
Promising review:"BUY IT! Amazing. My kids have always hated ANY booger suckers I've tried. This one is like magic. It works so efficiently while also being gentle enough to not bother my child at all. It does make noise, but my baby does not seem to mind, especially when you use the music or light feature. It is well worth spending a little extra compared to other brands. BEST purchase ever in regards to getting snot or boogers out! Also, it comes with different sizes — fit for baby or toddler!" — Janelle
9. An Ingenuity 3-in-1 baby bouncer to have a safe place to let your baby bounce and play without you having to worry about them suddenly learning to crawl and taking off for the great wide yonder. (Which we all know is *probably* not going to happen the moment we turn our backs, but this eliminates the fear altogether. 😂)
Walmart
Promising review:"This has been a great addition to our arsenal. Lightweight and easy to move around. I appreciate that the vibration is easy to remove and change the batteries, so I can still do it while baby is in the bouncer." — Walmart customer
10. A bedside sleeper bassinet for easy night feedings and snuggles. It butts up right against the bed, so no aerobics are necessary to get to your little one when they're hungry or need some comfort in the wee hours. Work smarter, not harder than you already are!
Walmart
Promising review:"This has been a lifesaver! Having had a C-section, this has really made it a game changer as I can sit and access my newborn instead of bending over. It has a great little shelf on the bottom, and the side zips open and closed. I love that I can also push it around, and it doesn't feel flimsy. Wish I would have known about this style with my previous kids." — sande276
11. A Baby Brezza bottle sterilizer which happily lived on my counter for a long time because it can sanitize EVERYTHING from bottles to pacifiers to teething toys with the press of a button. Bye-bye, annoying stove method, hello getting some time (and brain cells!) back.
Walmart
Promising reviews:"This sterilizer is great. Easy to operate. Bought a second one for grandma's house." — Stephanie
" In 30 minutes we have sterilized bottle. I wish this product had been around for our first grandchild. We sterilize everything in it, including bottle brushes and pacifiers." — Cindy
12. And a Baby Brezza Advanced Formula Dispensing Machine, affectionately called "the baby formula Keurig" in my household. This thing is MAGICAL. You check the manual and adjust the settings to your specific formula, and voila! A perfectly warmed bottle at the touch of a button. Scoops and spilled powder be gone!
Walmart
Promising review:"The Baby Brezza Formula Pro Advanced has been a total game changer for us! It makes bottles in seconds with the perfect temperature and consistency every time. No more late-night fumbling or worrying about mixing ratios. It's so easy to use and saves a ton of time. I honestly don't know how we managed without it. Highly recommend for any formula feeding parent!" — Iris
13. A Halo sleep swaddle a lot of hospitals will issue you as a ~free gift~ on your way out the door, but trust me: You're gonna want to be smart and have at least three of them in rotation. With Velcro wings you can use to swaddle arms or just wrap around their tummy if your kiddo likes to be hands-free, these are the easiest, comfiest swaddles around!
Walmart
Promising reviews:"This is amazing, especially if you have a baby that is constantly wiggling around at night. This is the only thing that seems to keep my son content." — alyissa
"Love this swaddle, you can use it three different ways so you don't have to get new swaddles when they don't want their hands out of the swaddle." — Daven
14. A Skip Hop diaper bag backpack to hold everything but the kitchen sink, though I'm sure you could fit that in if you absolutely needed to. This bag is roomy, has plenty of pockets, and is easily cleaned, so you can spend more time soaking up cute baby sounds and less time scrubbing at spilled milk.
15. A lightweight, travel Graco Pack 'n Play for all the adventures to Auntie's house, vacations, and everywhere in-between! No more trying to finagle a place for your kiddos to play and sleep: You've already got it ~in the bag~. (Get it? Because there's a TRAVEL BAG INCLUDED?)
Walmart
Promising review:"My baby loves it, it's super easy to put together and is easily portable. It's spacious but doesn't take up too much room like an ordinary crib would. The product is also super durable and sturdy, best money I've spent on a product." — Kameryn
16. A Momcozy baby carrier your body and your baby will love for the hands-free abilities without straining your already-tired back. Lots of reviewers note that it's also a guaranteed nap-maker for their littles, which any parent knows means an automatic, "Add it to the cart."
Walmart
Promising reviews:"This is a great baby carrier for an even better price! Comfortable straps, fits my petite shoulder width, and you can wear it on your front or your back! Baby loves it! Still using it with her as a 7-month-old." — Anonymous
" So impressed by this carrier! I wanted a WildBird Ariel carrier and ordered both, and this is just as good of quality, if not better! Save your money and buy this!!" — Megan
17. A four-pack of silicone baby bibs I loved even pre the solid food era because it caught all the lil' milk dribbles and spit up throughout the day. Also, it's ridiculously easy to clean up in a jiff in the sink. These made me feel ~super smart~ every time I avoided a huge mess!
Walmart
Promising review:"I love these bibs. I'm so happy I bought them. They are great for my babies. I love that they're dishwasher-safe, so they get sanitized in the dishwasher. I would definitely recommend buying these." — Melanie
18. A Little Remedies new baby essentials kit to stock up on all the over-the-counter helpers you can before cold and flu season rears its head again. I LOVE Little Remedies and still use their stuff on my 4-year-old.
Walmart
This kit includes saline nasal spray and saline drops, a nasal aspirator, baby gas relief drops, infant fever and pain relief with acetaminophen, gripe water for babies, Boudreaux's Butt Paste maximum strength diaper rash cream, and baby ointment.
19. A Fisher-Price portable travel play space with a dome shade and a surprising amount of room for your little one to snooze and play given how easy it is to bring along on all your outings.
Walmart
20. A Munchkin portable diaper changing pad because rule #1 is never, ever assume "they'll have a changing table" at that restaurant/store/sporting event bathroom. Save your baby (and yourself) from the ick of being unprepared by having this cute-as-a-button folded up dream in your diaper bag always.
Walmart
21. A stain-treating spray you'll want to keep on hand during the baby years and beyond for its amazing stain-fighting power against spilled food, spit up, and mud.
Walmart
22. A Gerber grocery cart cushion perfect for your next in-person Walmart trip so your little sidekick can come along on your bargain-hunting adventures.
Walmart
23. A baby car camera even the Spy Kids would envy for how efficient and affordable it is. No more awkwardly angling your rearview mirror to try and catch a quick glimpse of your snoozing (or squalling) baby: Just position the camera on your dashboard for easy and safe viewing (when stopped, of course).
24. A Frida Baby 4-in-1 bathtub so you don't have to worry about cleaning out your sink or baby-proofing your bathtub in order to give your little a wash. This grows from newborn to up to 24 months and the sling is machine-washable! Wins all around.
Walmart
Promising reviews:"The bathtub is wonderful. Love how you can use the adjustments. Baby likes it too." — Donna
" All around great product for newborn to comfortable tub-sitter age." — Samantha
Price: $49.97
25. A baby diaper caddy organizer because even the tightest diapering routine can involve a lot of stuff, and it's so much easier to have it all in one space, especially if your home has several floors or changing stations. (Psst, I also used mine for breast pump transpo!)
Walmart
26.
A Munchkin wipe warmer and dispenser you'll love no matter your climate because trust me: As someone living in Texas where "warming" isn't usually a concern, this dispenser also keeps the diapers moist, so you don't have to worry about a whole pack going to waste because it accidentally dried out. The night light is also perfect for late-night diaper changes without light-blinding you or your baby.
27. A Bluey and Bingo cookbook to help get your kids psyched about helping out in the kitchen. This has 13 recipes including Chile and Bingo's omelet, Shadowlands cupcakes, and Nana's ice blocks! If you've got a picky eater, sometimes getting them involved in the kitchen can get them excited to try new foods.
Walmart
Promising review:"Really cool cookbook. We're big Bluey fans in my house, so everyone was so excited when it arrived. There's a good variety of food to make, and if you're not from the U.S., it's got a lot of nostalgic recipes too! If you're debating buying this, don't. It's been a family night activity for months now. It's genuinely worth the purchase!" — Maverick
Price: $9.14
28. A pair of noise reduction ear muffs that'll cut back on the noise in your little's ears by 23 decibels and help muffle loud travel sounds whether they're awake or asleep.
Walmart
Promising review:"These worked great for my 2-month-old. The headband part adjusts nicely, and the headphones cover the ears well. Plus, they are super cute." — Julie
Price: $15.29 (available in three colors)
29. A Welly First Aid Kit to give you peace of mind for any bumps and ouchies that your baby might get on the go. The colorful (and secure) bandages are so cute that you should be prepared for your kiddo to request more than one for ~aesthetic~ reasons.
Walmart
Promising review:"Love the designs and organization. It's got a little of everything, which is perfect for our little boy." — Kelly
Price: $33.77
30. A Munchkin portable UV light sanitizer because you know the second you find the dirtiest floor, that pacifier is going down. This will have your binky sanitized and ready to go again in just under a minute!
Walmart
Price: $25.93 (originally $29.95)
Reviews in this post have been edited for length and clarity.

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Tom's Guide

4 hours ago

• Tom's Guide

Is the Nintendo Switch 2 worth it? Tom's Guide's readers have spoken

The Nintendo Switch 2 has been out for two weeks and has already sold an astonishing 3.5 million units worldwide. That's no small feat considering its lofty $449 asking price and the difficulty of finding Nintendo Switch 2 restocks. Right now, Nintendo's latest handheld/console hybrid is a hit, but does it live up to the hype? I recently wrote an article discussing how I've grown bored with the Nintendo Switch 2, one week after its launch. Though the system addresses almost every technical issue I had with the original Nintendo Switch, I'm disappointed by the lack of Switch 2 exclusives and the abundance of third-party games that are years old. Yes, I'm stoked for Donkey Kong Bananza, but for the moment, there's not a lot for me to play on Switch 2. That article received a lot of comments, so we decided to gather our readers' opinions on the Switch 2 for this article. On our Facebook and Instagram accounts, we asked folks what they thought of Nintendo's console two weeks later. We also selected a handful of comments from some of our other Switch 2 articles to get a fuller sense of how people felt. Not surprisingly, opinions are mixed. Here's what Tom's Guide's readers have to say about the Nintendo Switch 2. Walmart's Switch 2 product page is live, and the mega retailer has been one of the most frequent sources of Switch 2 restock since the console's launch in early June. On June 25th, Walmart will have restocks starting at 9 pm ET for Walmart+ members and 10 pm ET for everyone else. Mario Kart Bundle: $499 @ Walmart While the Switch 2 doesn't yet have a robust selection of brand-new games and is more expensive than its predecessor, many of our readers are pleased with the new system. Between Mario Kart World and revisiting Switch 1 games with smoother framerates and faster loading times, the Switch 2 is keeping me pretty busy. - Daniel (post commenter) 'I'm happy with it,' says one Facebook user. 'Maybe I could have waited until there were more exclusives, but for me, it was even important to play improved Switch 1 titles. And there are so many titles running much better on Switch 2. Mario Kart World is also great, even if you see that it's an unfinished game where more is to come over the months and years.' This reader also said they are looking forward to playing Donkey Kong Bananza and a potential new Zelda title. Similarly, a commenter in our forum said they think of the Switch 2 as an investment for the future.' Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Another comment said they didn't regret their purchase because of their experience with most Nintendo consoles since the GameCube. 'I knew exactly what I was signing up for and adjusted my expectations accordingly,' they said. 'One or two early killer apps surrounded by ports of third-party games of yesteryear, plus the occasional JRPG sleeper hit or two.' So, which games are Switch 2 users playing right now? Based on feedback, folks are playing a mix of Switch 2 and Switch 1 titles. One commenter said they 'bought the Switch 2 specifically for local multiplayer games with friends, and it has been very fun. 4-player Switch Sports bowling/golf, Mario Kart, Mario Party Jamboree, and Mario Brothers Wonder have been some early favorites.' 'Between Mario Kart World and revisiting Switch 1 games with smoother framerates and faster loading times, the Switch 2 is keeping me pretty busy.' Most of the comments we've seen are generally positive, but some folks regret buying the Switch 2. 'I was bored of it after a few hours,' said one user. 'I haven't touched the thing in days. Maybe if it were my only access to gaming, I'd be more inclined to use it. But my PC and Steam Deck offer a vastly superior gaming experience in nearly every way.' 'Yep, I feel exactly the same,' said another user. 'I almost regret buying one at this point. Looking forward to a year or two down the road, but it's mostly going to go unused until then. Very underwhelming.' 'Putting out new hardware to tap pent-up demand for an upgrade without a decent software library to support it seems like a cynical cash grab,' said another commenter. An Instagram follower shared their thoughts on Switch 2 as a piece of hardware, saying it's a 'great piece of kit with many improvements, but the battery and the finishing aren't great at all.' They also said the 'Joy-Cons wobble and creak.' We haven't seen comments discussing that last part, so it might be unique to that reader. As I said, I received a lot of comments from my post, with most disagreeing with my opinion. That said, even the folks who disagreed were generally respectful and articulated their thoughts well. Here is one of the best takes from someone with a different view from mine: 'I don't want to say this perspective is worthless,' said the reader. 'But it was facilitated by a dismissal of what the S2 currently has to offer (I mostly bought at launch for better performance on S1 titles, upgrade packs, and GameCube), a misunderstanding of MKW's main appeal (which, despite the open world, is still pretty obviously racing), and a disinterest in engaging with anything besides exclusives (which is fair, but the lack there of will be moot by year's end — which is probably when your demographic should've considered buying the thing).' The demographic that this reader brings up is folks like me who own a current-gen gaming console like a PS5 and/or a gaming PC. Some of the other folks who agree with me are also in the same boat. To that end, the reader above is correct when saying that if you already own another gaming system, the Switch 2 might not be that appealing for the moment. One of the points I brought up in my article is that the Switch 2 currently doesn't have many first-party titles and that most games are third-party, which have been available on other platforms for years. 'Just a bunch of games that I can already play somewhere else. What was the point of the Switch 2 again?" - Muhahahahaz (post commenter) We saw commenters who shared this opinion in a piece written by my colleague Rory Mellon titled I've played 8 Nintendo Switch 2 launch games — here's the 3 I'd buy first (Mario Kart World isn't one of them). 'Those aren't launch games,' said one commenter. 'I can play Cyberpunk 2077 on my PS5 for cheaper with better graphics. I already have BoTW and ToTK on my Switch 1 OLED. Switch 2 ports aren't launch games.' Another person shared a similar sentiment, saying, 'just a bunch of games that I can already play somewhere else. What was the point of the Switch 2 again?' 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That said, many folks are enjoying their Switch 2 for what it currently provides. Mario Kart World can be a huge (and fun) time sink, and it can be worth firing up old Switch games to see how they run on the system. And if the original Switch was your primary gaming console, you now have a chance to check out some awesome third-party games you might have missed out on. Whether you own a Switch 2 or aren't interested, let us know in the comments below! We'd love to hear what you have to say.

Newsweek

a day ago

• Newsweek

Owner Cries As Senior Dachshund Sticks to Her 'Little Path' in Yard

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. A ten-year-old dachshund named Beca has melted hearts online after strolling her way into viral fame on TikTok. The short clip has melted hearts as the senior pup showed off her peculiar walking preference to over 15 million viewers since being posted earlier this week. In the video, she was delicately navigating a slim strip of smooth path in her backyard, carefully sidestepping the surrounding cobblestones. Posted by a friend of Beca's owner, @mariamnlv, who goes by Mariam on TikTok, she wrote: "She only walks on the little path. I'm crying." As the moment gained more attention, people flooded the comments with affection. "Doggo has lil sensory needs," one viewer, Ren, wrote. While another chimed in: "Don't like them cobbles on the beans!" Even brands joined the chorus. Walmart declared, "We love a delicate little lady," while fashion retailer Princess Polly added: "The perfect size path and all." And LidlGB quipped: "She's just a Lidl baby." Referencing the viral meme, Burger King Deutschland said: "MY SHAYLA," and TULA skincare commented, alongside a nail varnish emoji: "It's her little runway." One viewer summed it up: "Not to be dramatic but I would die for her." Another dachshund parent shared that their pup followed snow-covered routes from memory—"She was a little OCD, but we loved her." And responding to comments the stones hurt Beca's feet, Mariam confirmed: "The pebbles don't hurt..." When it comes to walking dogs, most paths are fine for dogs' paws, although there are some surfaces that should be avoided by owners. Hot sidewalks, asphalt and artificial grass can also pose a risk in warm weather, even when the air temperature feels comfortable. For example, at just 77degrees Fahrenheit, asphalt can reach 125 degrees Fahrenheit, which is hot enough to burn a dog's paws within a minute. A screenshot of Beca the dog walking along the path in the backyard. A screenshot of Beca the dog walking along the path in the backyard. @mariamnlv/TikTok At the other end of the spectrum, icy or slippery paths can be dangerous and uncomfortable too. Ice can cause slips and prolonged exposure to cold surfaces can lead to discomfort and even ice burn. It is also a good idea to avoid paths with broken or too much uneven surface, and off-road walking along nature trails can lead to other hazards. Snakes, poisonous plants and ticks can all hide in wild areas and pose a risk to pets. This isn't the first time dogs have gone viral on a narrow path. In 2023 two Corgis left people in stitches when they refused to let a narrow path stop them from their adventure. In a post on TIkTok, Finn and Fry managed to figure out how to continue walking side-by-side despite the narrow path on their hike in California. Newsweek reached out to @mariamnlv via TikTok for comment. Do you have funny and adorable videos or pictures of your pet you want to share? Send them to life@ with some details about your best friend, and they could appear in our Pet of the Week lineup.

Business Insider

2 days ago

• Business Insider

Wait, is Walmart cool now?

I have a question — a serious one, don't laugh: Is Walmart actually cool now? On TikTok and Instagram, people are showing off Walmart"hauls" — particularly for kids' clothing. These videos tend to be similar: excited shoppers going through a bag of clothes still on the hanger and admiring each item, often expressing surprise or shock that the piece of clothing is so cute or trendy, considering it's from Walmart. One TikTok creator who posts videos of fashion and home items mostly from Target recently posted a video of her cart at Walmart with the caption "WALMART IS THAT GIRL 👏🏽 ." In another video, a woman shows off the plastic tumbler glasses in the Walmart home section, marveling, "Doesn't this scream Anthro vibes?" nodding to much more expensive Anthropologie. In the comments on her video, someone writes, "Walmart is really stepping it up!" Maybe Walmart really is stepping it up. Breann Day, a mom of two, recently made one of those haul videos — not sponsored by Walmart, she confirmed to me — expressing surprise at the "elite" baby clothes she picked up. She held up a tiny pair of baby shorts. "Three dollars! Target could never!" "I like it more than Target," Day told me. She said a house brand at Target, Cat & Jack, seems to "never change," especially for boys' clothes. The selection for girls' clothes is still better at Target, she says, but "I can find just as cute — and cheaper — from Walmart." Personally, I can say that I, too, have found the appeal of Walmart's Wonder Nation kids' line. It rivals the slightly higher-priced Cat & Jack line from Target, which was previously a staple for my two kids. For instance: My daughter loves a poufy dress; at Walmart, there is a dress that comes in 14 different colors for $9.98; Target's Cat & Jack has a similar dress that comes in only three colors for $15.00. After her $27.99 light-up Elsa sneakers from Target sprang a hole, I replaced them with nearly identical non-light-up "Frozen" sneakers for $13.96 from Walmart. As I have shopped Walmart for kids' clothes, I've also picked up some clothing for myself. I have a pair of pajama sets from Walmart's Joyspun label, which is cheaper than the comparable version from Target. I even wore a floral print shirt dress from the Free Assembly line — a Walmart house brand! — to a casual outdoor wedding. Online clothing sales are up 23% this year at Walmart Something must be working when it comes to clothes at Walmart. Sales are up a lot over the past year. In 2017, Walmart hired Denise Incandela, an executive from Ralph Lauren and Saks Fifth Avenue, to attempt to revamp its fashion offerings. By 2020, Walmart had launched two apparel brands, Scoop and Free Assembly. Both had trendier clothes than dowdy Walmart had come to be known for. Incandela overhauled the in-store displays, decluttering racks, and using mannequins for a more department store vibe. ("Every time we put stuff on a mannequin, it sells," Incandela told Fortune in a recent interview.) Walmart didn't respond to my request for comment. In its most recent earnings call, US division CEO John Furner called out its fashion specifically, saying he was "really proud of the progress in apparel." This isn't the first time Walmart has tried decluttering to compete with Target. There was its 2009 "Project Impact" initiative, for instance. This time, something seems to be working. Walmart got me in one of its dresses, after all! EMARKETER, BI's sister company, reports that Walmart's e-commerce sales for the apparel, footwear, and accessories category were 23% higher in 2024 than in the previous year. And the analysts there are projecting 18% growth for 2025. In comparison, EMARKETER projects that Amazon will see 3.9% growth in 2025 for its clothing category. And Target will see only a 1.5% rise in its online apparel sales, they predict. Exactly what is driving Walmart's growth in clothes is a mix of things. Shoppers may be more price-sensitive overall, looking for clothing bargains. Tariffs had a bigger impact on retailers like Shein, which makes and ships much of its clothing directly from China. Wealthier shoppers come to Walmart for deals on eggs, and stay for the clothes Walmart has seen notable growth in its wealthier customers. In a recent call with investors, CFO John David Rainey told investors that one of the biggest contributors to its sales had been households that made more than $100,000 a year. He said high-income customers had also been looking for deals as inflation took a bite from all but the biggest of budgets. Lots of growth has come from its private-label grocery items — and food and beverage make up about 60% of Walmart's overall sales. Some of those people are browsing the aisles for clothes, too. Walmart is getting trendier in other categories, too It's not just clothing where Walmart seems to be trending. Its BetterGoods private-label foods are meant to rival Target's Good & Gather brand, and there are more high-end offerings in food, too. Eater reported that Walmart has started carrying some of the trendiest new pantry items. Packaged items that you'd expect to see at Whole Foods or shoppy-shops — things like Fly by Jing chili flake sauce, Magic Spoon cereal, Van Leeuwen ice cream, and Bachan's Japanese barbecue sauce. In the beauty category, Walmart has added more prestige brands, although its offerings in that category are much slimmer than Target, which has an Ulta partnership to bring more high-end makeup and hair care brands into stores. Target might be losing some sparkle This all comes at a time when Walmart's chief rival, Target, is struggling in some areas. For a long time, Target had the appeal of "Tar-zhay," a place you could get stylish items for cheap. Their well-publicized designer collaborations for clothing would often sell out quickly. Lately, Target seems to have lost some of its sparkle. On social media, people talked about boycotting the retailer over changes to its corporate DEI policies. Target's net sales were down about 2.8% in the first quarter of this year from the same time last year. Target's CEO at the time said he was "not satisfied" with its performance and had a plan for stronger growth. Walmart is stealing some of Target's thunder As for me and Walmart, I see the allure of its clothing. I come in for the cheapest organic milk around and always seem to end up browsing the new kids' clothes. And as a bargain fiend, my favorite part about wearing a Walmart dress to a wedding was telling people it was from — can you believe it? — Walmart.