Best 4K TV Deals: Level Up Your Screentime With Amazing Offers From Sony, Samsung, Insignia and More
The TV market has never been more saturated with all of the top brands now having dozens of different models, making the decision behind which to get even more difficult. Well, the good news is that 4K models are now more affordable, so upgrading is more viable than ever. If you're making the jump from an older model, you'll be rewarded with incredible imagery that can be a real leap in sharpness and color while generally improving your watching experience overall. Rising concerns over tariff price increases may have you chomping at the bit to get a new TV now, so we've culled some of the best deals out there for you to consider.
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TV deals are plentiful pretty much year-round, which is great for your wallet, but it can also make it a little tough to find the actual bargains. The good news is that CNET is here to help find the perfect fit for your needs and budget at any time of year. With more than two decades of experience reviewing personal tech, David Katzmaier is our resident TV expert, and he has personally tested and reviewed several of the models you'll find on this list. Those that have not been tested by CNET directly have been selected based on the size, specs, features, design, brand and price.
Just note that deals come and go fairly fast, so if you find the right fit, you'll probably want to act quickly. We update this page frequently, so keep an eye out here for the latest offers. If you're shopping on a tight budget, you can also check out our roundup of all the best cheap TV deals and you'll find a few high-end options in our full roundup of all the best TV deals overall.
Picking the overall "best" 4K TV deal can be tough, as several variables come down to personal preference. Amazon's current TCL QM8 offer stands out from the crowd, as it is our top pick for the overall best TV to buy in 2025. The online retailer currently has the 65-inch model on sale for just $898, which is a substantial $602 discount. It's equipped with a stunning mini-LED display with exceptional brightness, automatic AI optimization, Dolby Vision IQ support and many other convenient features that make it one of the best TVs in this price range.
Thanks to its stunning mini-LED display, best-in-class brightness and relatively affordable price, the TCL QM8 series claimed the top spot as our overall favorite TV of 2025. This QM85 model is a pretty great value when you grab one at a discount like this. It's packed with all kinds of convenient features, including Chromecast and Apple AirPlay 2 built-in and an AI processor that automatically optimizes your picture settings. Plus, it supports Dolby Vision IQ and Dolby Atmos for a seriously immersive viewing experience.
See at Amazon
The Samsung S90D offers superb picture quality, an easy-to-use interface and great contrast and off-angle viewing. We talk more about all this in our review, with the only negatives being the reduced black levels in a bright room and its high price. The latter is much less of a concern right now thanks to this massive $800 discount.
See at Samsung
Insignia is Best Buy's TV brand that's aimed toward the more budget-friendly market, but that doesn't mean it's not a good TV. Not only is this model large for the price, but it's 4K, comes with HDR10 and is run on the Amazon Fire TV platform, so it's perfect if you're in the Amazon ecosystem.
See at Best Buy
This is one of the cheapest ways to get a 4K TV from arguably the best TV brand on the market. On top of that, it's a 2024 model with a $160 discount attached, so it will be hard to beat at this price. Note that the list price on Best Buy is significantly lower than the price at LG, which is still listed at $380.
See at Best Buy
The popular Samsung DU7200 has the South Korean tech giant's proprietary crystal UHD built-in with an additional 4K upscaling, a Motion Xcelerator to reduce lag and blur as well as HDR.
See at Best Buy
One of the cheapest ways to get a 4K TV from a reputable brand is this 50-inch model from TCL. It has everything you need to enjoy films in style with HDR, Dolby Vision, Dolby Atmos, Google Assistant and a bit of a discount.
See at Amazon
Stretching your budget gets you this stunning Sony Bravia TV from 2024 with a beautiful OLED screen. It's almost half off, with a savings of $1,200. Bravia TVs are known for its vibrant colors and deep blacks, this is an immersive TV that turns anything you watch into an experience.
See at Walmart
Marked down by a steep $800, this 2024 Samsung QN90D is a stunning model with a Neo QLED panel, 4K capability, HDR, a 120Hz refresh rate and a 3D-like picture.
See at Best Buy
A $100-plus discount has been applied to this gorgeous 4K Insignia smart TV that comes with a 60hz refresh rate, Dolby Vision, HDR 10, an LED panel three HDMI ports and a huge 65-inch screen.
See at Best Buy
CNET's team of deals experts have years of experience scouring the web to bring our readers the best TV bargains out there from trusted brands like LG, Samsung, TCL, Vizio and more. We evaluate the size, resolution, gaming compatibility and smart features, and how the models we've personally reviewed performed in our rigorous tests, to ensure that you're getting the most bang for your buck. Additionally, we only source deals from trusted and legitimate retailers, so you never have to wonder if an offer is too good to be true.
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