Blue Yonder wins top Snowflake award for supply chain AI
Blue Yonder has been named the 2025 Retail & Consumer Goods Data Cloud Product Partner of the Year by Snowflake.
Blue Yonder was awarded this recognition for its contributions as part of the Snowflake AI Data Cloud ecosystem, collaborating to help customers unify data from various sources and enhance decision-making processes.
The partnership between the two companies enables Blue Yonder to incorporate Snowflake's data management capabilities into the Blue Yonder Platform. This integration provides customers with real-time access to data, aiming to allow for faster and higher-quality decisions across supply chain operations.
According to the two companies, one of the central benefits of this partnership is the ability to perform simultaneous execution of thousands of supply chain scenarios, by leveraging machine learning technology within a unified platform environment. This approach is designed to lower costs, minimise complexity, and reduce the time typically required by conventional supply chain marketplaces.
Partnership achievements
The companies note that seamless data sharing and collaboration are key aspects of the solution, intending to bring together internal and external data sources for a consolidated view. This foundation is meant to help businesses respond more rapidly to dynamic market demands.
Chris Burchett, Senior Vice President, Generative AI, Blue Yonder, outlined the relationship between the two companies and its impact on customers. "By combining our advanced supply chain technology with Snowflake's robust data management capabilities, we deliver true end-to-end supply chain solutions that enhance performance, scalability and resilience for our shared customers," said Chris Burchett, Senior Vice President, Generative AI, Blue Yonder. "We're honored to receive this prestigious award for the fourth year in a row and are excited to continue our collaboration with Snowflake to provide innovative solutions and transformative results for retailers, manufacturers and logistics service providers worldwide."
This marks the fourth consecutive year that Blue Yonder has received a partner award from Snowflake.
Industry recognition
Kieran Kennedy, Vice President, Data Cloud Product Partners, Snowflake, commented on the selection of Blue Yonder for this year's award. "We are proud to name Blue Yonder as our Retail & Consumer Goods Data Cloud Product Partner of the Year," said Kieran Kennedy, VP, Data Cloud Product Partners, Snowflake. "As a leader in supply chain technology, Blue Yonder is expertly leveraging the power of our AI Data Cloud across their platform, driving significant value and innovation for our shared customers. This award recognizes their commitment to data-driven transformation and the remarkable results they are delivering in the supply chain space through our collaborative partnership."
Role in supply chain management
As a result of the ongoing collaboration, Blue Yonder and Snowflake state that they are supporting retailers, manufacturers, and logistics service providers in their digital supply chain transformations. The companies describe their joint solution as providing business users access to the data and tools required to address growing supply chain complexity.
Current use cases highlighted by the partnership include the application of advanced analytics and machine learning to supply chain data, enabling organisations to test scenarios and rapidly adapt to changing conditions in goods movement, demand, and logistics planning.
The companies also referenced resources aimed at further explaining their collaborative approach to supply chain management and the application of generative AI in the sector. These resources include video interviews and presentations, although no event details were publicly referenced.
Snowflake's AI Data Cloud is a key part of Blue Yonder's platform offering, and together, both organisations intend to support joint customers in becoming more agile and responsive in supply chain decision-making.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Techday NZ
5 days ago
- Techday NZ
NiCE & Snowflake partner to boost secure AI-driven data sharing
NiCE has established a strategic collaboration with Snowflake, the artificial intelligence data cloud company, to facilitate secure sharing and automation of customer interaction data across enterprise operations. Collaboration scope The partnership will enable NiCE's CXone Mpower to integrate with Snowflake's AI data cloud, offering organisations open and flexible access to customer interaction data. This integration is designed to centralise data from multiple departments—spanning front-, middle-, and back-office functions—and provide a unified source for analytics, reporting, and AI-driven processes. According to the companies, the use of Snowflake Secure Data Sharing as part of the CXone Mpower bundle allows customer interaction data to be merged with operational data from across the enterprise. Organisations can automate tasks such as service fulfilment, billing, claims handling, and account updates, with the aim of improving efficiency and accuracy throughout the customer journey. Data sharing and automation Customers using CXone Mpower now have the option to leverage its integration with Snowflake either as part of their existing bundle or through expanded enterprise automation initiatives. The companies state that this capability enables secure, scalable data activation and sharing throughout the organisation. Barry Cooper, President, CX Division at NiCE, described the collaboration as an important development for enterprise automation, stating: Partnering with Snowflake is a pivotal step in helping enterprises automate across the front, middle and back office. By connecting customer interaction data with core operational systems through the Snowflake AI Data Cloud, this integration turns insights into action, powering AI-driven workflows, streamlining fulfillment processes, and delivering faster, smarter, and more personalised customer experiences across the enterprise. The integrated platform is intended to help enterprises capitalise on data from hundreds of customer attributes on each interaction, storing and sharing this data securely and at scale. According to NiCE, the approach is expected to facilitate better decision-making, improved productivity, and more consistent value delivery for customers using the combined platforms. Industry perspective Kieran Kennedy, Vice President, Data Cloud Product Partners at Snowflake, said the partnership demonstrates how Snowflake's partners can support enterprise transformation through the application of AI and data integration. This collaboration exemplifies how Snowflake partners are unlocking the value of AI-driven data across the enterprise. By connecting NiCE's customer interaction intelligence with broader enterprise ecosystems, we enable joint customers to automate previously siloed processes, accelerate AI adoption, and drive smarter business decisions, all from a single, secure platform. Omdia Principal Analyst Mila D'Antonio commented on the implications for data integration and automation in the customer experience domain: The NiCE-Snowflake collaboration directly addresses a longstanding challenge: connecting CX data with operational systems to enable true end-to-end automation. This integration allows enterprises to activate customer insights across departments, enhancing the ROI of both AI and data investments while driving agility and consistency in customer interactions. Broader impact Product and engineering teams are able to develop and operate applications on Snowflake's platform, taking advantage of its secure, scalable infrastructure. Snowflake's AI Data Cloud Product Partners aim to help businesses leverage these capabilities for greater insights, while Services Partners bring subject matter expertise and best practices to support customers across their data and AI initiatives. Both companies emphasise that the collaboration is designed to break down organisational silos and contribute to the development of workflow automation solutions, helping customers to integrate actionable insights directly into their operations. The offering is targeted at enabling business leaders, data scientists, and frontline teams to make informed decisions, improve efficiency, and deliver enhanced, personalised experiences throughout the customer lifecycle.
Techday NZ
6 days ago
- Techday NZ
Snowflake, Acxiom launch AI platform for marketing data
Snowflake and Acxiom have announced a global strategic partnership to deliver an AI-powered marketing data infrastructure designed to provide brands with secure, transparent, and cloud-native access to marketing data and tools. The initiative aims to shift brands away from traditional "black box" agency models by enabling direct access to proprietary data, identity, and collaboration tools within their own Snowflake environments. This new foundation leverages Snowflake's AI Data Cloud to allow clients of Interpublic Group (IPG) to utilise privacy-by-design technologies, zero-copy data sharing, and advanced AI features at scale. Strategic goals According to the companies, the collaboration will bring IPG's advanced data and identity solutions, including Acxiom's Real ID and predictive audience tools, directly into brands' cloud environments. With operations in over 100 countries, IPG will provide these capabilities to brands globally, focusing on modernising data practices and enabling real-time personalisation and campaign optimisation. "IPG and Acxiom are redefining how brands leverage data and AI by building on Snowflake's secure, unified platform. Our AI Data Cloud provides the robust foundation necessary to bring IPG's innovative vision for a modern, AI-driven marketing ecosystem to life, enabling seamless collaboration and the deployment of advanced AI capabilities for their clients," Snowflake's Chief Marketing Officer, Denise Persson, said. The infrastructure will enable brands to activate and manage first-party data, achieve improved audience segmentation, and gain increased control over their data flows. By eliminating the need to transfer sensitive data between platforms, the solution aims to enhance security and privacy while continuing to support cross-channel marketing activity. Technology and privacy features Within this ecosystem, IPG's Interact platform will be available in marketers' Snowflake environments via the Native App Framework. Brands will have access to privacy-focused tools such as collaborative data clean rooms and cross-channel identity recognition. These features are designed to secure sensitive data and facilitate collaboration without compromising privacy. "Every marketer and business leader wants speed, flexibility, and meaningful results from their data and martech investments. By partnering with Snowflake, we're eliminating data silos that previously prevented marketers from achieving truly integrated customer views and real-time personalization," said Jarrod Martin, Global CEO of Acxiom. Brands are expected to benefit from AI-powered campaign optimisation, predictive performance analytics, and real-time content personalisation through Interact, which is now directly powered by Snowflake Cortex. IPG and Acxiom are continuing to prioritise privacy and secure data collaboration, building on previous partnerships and integration with industry platforms such as Mediaocean Prisma and The Trade Desk. Acxiom's Real ID will be integrated into Snowflake Data Clean Rooms, supporting zero-copy data sharing and enabling collaborative activities such as audience insights, ad verification, and omnichannel marketing measurement. Snowflake, IPG, and Acxiom also plan to establish a joint "solutions hub" to develop new AI and marketing tools, and provide early access to emerging Snowflake technologies and partner ecosystems. Impact on client operations The partnership is already contributing to client success in several sectors, according to both companies. IPG Mediabrands is supporting a global toy manufacturer in adopting a real-time advertising investment strategy, powered by Snowflake-based data insights. KINESSO is utilising Snowflake to provide a commerce company with comprehensive global channel analysis to inform advertising investment decisions. In the finance sector, Acxiom is helping institutions integrate cloud infrastructure with Snowflake to establish data governance and privacy-centric marketing operations. By expanding Acxiom's role within the Snowflake Partner Network, IPG aims to maintain an ongoing commitment to data-driven marketing and secure early access to the platform's developments. The companies say this will support continued improvements for clients in technical capabilities, data management, and AI adoption. The collaboration aims to provide brands with direct control, transparency, and efficiency in marketing data use, while maintaining privacy and regulatory compliance standards in line with industry developments.
RNZ News
14-06-2025
- RNZ News
Google turns internet queries into conversations
Photo: Unsplash Google is now letting people turn online searches into conversations, with generative artificial intelligence providing spoken summaries of query results. With Audio Overviews, Gemini AI models quickly sum up query results in conversational style, according to Google. "An audio overview can help you get a lay of the land, offering a convenient, hands-free way to absorb information whether you're multitasking or simply prefer an audio experience," Google said in a blog post. "We display helpful web pages right within the audio player on the search results page so you can easily dive in and learn more." Google is beefing up online search with generative artificial intelligence, embracing AI despite fears for its ad-based business model. CEO Sundar Pichai recently unveiled a new AI mode in Google search. The search engine's nascent AI mode goes further than AI Overviews which display answers to queries from the tech giant's generative AI powers above the traditional blue links to websites and ads. Since Google debuted AI Overviews in search slightly more than a year ago, it has grown to more than 1.5 billion users across several countries, according to Pichai. Google's push into generative AI comes amid intensifying competition with OpenAI's ChatGPT, which has itself incorporated search engine features into its popular chatbot. - AFP
