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DoubleVerify Launches Pre-Screen Safety And Suitability Solution For Google's Search Partner Network (SPN)

DoubleVerify Launches Pre-Screen Safety And Suitability Solution For Google's Search Partner Network (SPN)

Scoop22-05-2025

DoubleVerify - Latest News [Page 1]
DoubleVerify Issues Industry Alert For Ads.txt Exploits
Growing attacks - including DV-identified AI slop scheme, Synthetic Echo - highlight how fraudsters manipulate and exploit ads.txt, as the number of cases now exceeds 100 More >>
Friday, 9 May 2025, 10:06 am | DoubleVerify
New AI-powered capability enables global advertisers to apply trusted third-party protections across Google's SPN inventory More >>
DoubleVerify Releases Global Insights Report On The State Of Streaming In 2025
Thursday, 8 May 2025, 1:08 pm | DoubleVerify
DV reveals findings from a separate global survey of nearly 2,000 marketers, which explores how advertisers are adapting their streaming strategies in light of these challenges. More >>
DoubleVerify, IWF Partner To Drive Greater Ad Ecosystem Safety, Fight Online Child Abuse
Monday, 28 April 2025, 9:42 am | DoubleVerify
Partnership gives DV access to IWF's world-leading tools and datasets, enhancing its protections and helping cut off ad funding to exploitative and illegal content online. More >>
DoubleVerify Launches Content-Level Controls On Meta, Powering Media Quality And Advertising Effectiveness
Wednesday, 19 February 2025, 9:59 am | DoubleVerify
Advertisers can ensure their ads appear in environments that align with their brand, powering media effectiveness and boosting advertising ROI. More >>
DoubleVerify Strengthens Media Quality Authentication On Snap With Brand Safety And Suitability Measurement
Wednesday, 6 November 2024, 9:56 am | DoubleVerify
Global advertisers benefit from DV's industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory More >>
DoubleVerify To Introduce Pre-Screen Content Control On Meta, Strengthening Brand Safety, Suitability, Media Performance
Friday, 11 October 2024, 12:55 pm | DoubleVerify
Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram More >>
New Research Reveals Link Between High-Quality Digital Ads And Lower Emissions
Friday, 28 June 2024, 10:40 am | DoubleVerify
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of smart digital advertising More >>
DoubleVerify Launches Transparency Centre To Fuel Industry Education And Foster Digital Trust
Monday, 24 June 2024, 9:46 am | DoubleVerify
The DV Transparency Centre is breaking open the 'black box' of digital media verification by providing comprehensive educational resources, tackling industry misconceptions, and shedding light on trending topics More >>
ANZ Ad Fraud Rate Increases By 14% According To DoubleVerify's 8th Annual Global Insights Report
Wednesday, 19 June 2024, 10:32 am | DoubleVerify
DV, the industry leader in media measurement and performance, unveils findings from its annual Global Insights Report More >>
DoubleVerify Research Reveals Retail Media Is An Opportunity For Safe Engagement Despite Some Viewability Challenges
Wednesday, 22 May 2024, 9:26 am | DoubleVerify
Retail media exceeds benchmarks on brand suitability, fraud, and engagement potentially fueling higher-performing ads More >>
Imran Masood Promoted To Vice President, Country Manager AUNZ At DoubleVerify + Bolsters APAC Leadership Team
Monday, 13 May 2024, 9:27 am | DoubleVerify
DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. More >>
DV Uncovers New Large-Scale Audio Ad Fraud Scheme That Spoofed Over 500,000 Devices In March 2024
Thursday, 9 May 2024, 8:32 am | DoubleVerify
FM Scam perpetrators falsify audio traffic using dedicated servers. They also spoof a wide range of devices typically used for playing audio content. This tactic enables fraudsters to blend their invalid traffic with legitimate traffic in attempts to ... More >>
Surge In CTV Fraud
Monday, 22 May 2023, 9:15 am | DoubleVerify
The DoubleVerify 2023 Global Insights Report Highlights A Surge in CTV Fraud and Quantifies the Cost of Ignoring Quality in Digital Media DV's annual report spotlights the importance of continuous protection to tackle quality issues across emerging ... More >>
As Ad Dollars Move To Connected TV, Fraud Schemes Spike 70% Globally
Tuesday, 17 May 2022, 11:16 am | DoubleVerify
DoubleVerify ('DV'), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report , analysing media quality and performance trends from more than one trillion impressions delivered ... More >>

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DoubleVerify Launches News Accelerator Publisher Council To Help Drive Advertiser Investment In News
DoubleVerify Launches News Accelerator Publisher Council To Help Drive Advertiser Investment In News

Scoop

time6 days ago

  • Scoop

DoubleVerify Launches News Accelerator Publisher Council To Help Drive Advertiser Investment In News

DoubleVerify ("DV") (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and leading news organisations. The Council represents the next step in the evolution of DV's News Accelerator program, which aims to further align DV's technology with the needs of the news category and encourage greater advertiser spending on journalism across the spectrum. The council convened for the first time last week and will serve as an ongoing forum for publishers to share insights, surface challenges, and help shape future innovations that drive advertiser confidence and investment across a broad array of news. Council members include The Associated Press, The Atlantic, CNN, Euronews, The Guardian, The Local Media Consortium and The New York Times, with additional publishers expected to join in the next few weeks. 'News organisations play a vital role in fostering an open, informed society, and advertisers need the right independent tools to engage with journalism objectively and effectively,' said Jack Marshall, Head of News, Policy & Content Partnerships at DoubleVerify. 'DV's News Accelerator Publisher Council creates an ongoing forum for collaboration—where publishers can share insights, highlight challenges, and provide direct feedback to help shape our tools so brands can navigate all news content with greater confidence and clarity.' The primary goals of the DV News Accelerator Publisher Council include: 'Advertisers are increasingly looking for environments that drive real impact, and news delivers on that need,' said Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN International Commercial. 'By joining DV's News Accelerator Publisher Council, we're ensuring the voice of the publisher is heard as tools and standards evolve, and we're working to demonstrate the power of news to engage audiences and drive brand outcomes." "We welcome the opportunity to work with our peers and DoubleVerify to ensure news content is supported by meaningful advertiser investment,' said Holly Davis-Markowski, Ad Operations Director at the New York Times. 'This is a critical step toward building a more sustainable ecosystem for journalism." 'In today's world, quality journalism is more essential than ever,' said Dave Strauss, Vice President of Revenue Operations and Strategy for the Guardian US. 'Through this council, we're hopeful we can develop meaningful solutions that enable advertisers to invest confidently in news, while achieving stronger performance and greater scale.' 'We're excited to partner with DoubleVerify and the broader publisher community to ensure local news continues to attract meaningful, sustained advertiser investment,' said Fran Wills, CEO at the Local Media Consortium. 'The DV News Accelerator Publisher Council offers a critical forum for collaboration—helping publishers showcase the unique value of news audiences and unlock the full potential of the news opportunity for advertisers.' Launched in 2024, DV's News Accelerator represents the company's ongoing commitment to help advertisers capitalise on highly engaged news audiences and environments, while ensuring their ads run alongside content that aligns with their brand values. DV recently launched a suite of innovations designed to enable advertisers to navigate news content more effectively, including: AI-Powered Keyword Optimisation – Automatically identify and refresh outdated keyword lists based on historical data and media trends Refined Keyword Controls – Apply keyword avoidance only to unclassified URL paths to preserve quality inventory News Plus & News Lite – Contextual segments that promote ad placement alongside news content Later this year, DV plans to launch additional content categories for news, offering even more granular classification. These recent and upcoming innovations provide advertisers with greater nuance, flexibility, and control to protect brand equity while supporting publishers' monetisation efforts. The DV News Accelerator Publisher Council builds on this foundation, creating a direct feedback loop between publishers and DV to inform product development and strengthen advertiser confidence. About DoubleVerify DoubleVerify ('DV') (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at

ChatGPT leads enterprise AI, but model diversity is surging
ChatGPT leads enterprise AI, but model diversity is surging

Techday NZ

time10-06-2025

  • Techday NZ

ChatGPT leads enterprise AI, but model diversity is surging

New Relic has published its first AI Unwrapped: 2025 AI Impact Report, presenting data from 85,000 businesses on enterprise-level adoption and usage trends in artificial intelligence models. ChatGPT's leading role The report reveals that developers are overwhelmingly favouring OpenAI's ChatGPT for general-purpose AI tasks. According to the findings, more than 86% of all large language model (LLM) tokens processed by New Relic customers involved ChatGPT models. Nic Benders, Chief Technical Strategist at New Relic, stated, "AI is rapidly moving from innovation labs and pilot programmes into the core of business operations. The data from our 2025 AI Impact Report shows that while ChatGPT is the undisputed dominant model, developers are also moving at the 'speed of AI,' and rapidly testing the waters with the latest models as soon as they come out. In tandem, we're seeing robust growth of our AI monitoring solution. This underscores that as AI is ingrained in their businesses, our customers are realising they need to ensure model reliability, accuracy, compliance, and cost efficiency." The report highlights that enterprises have been quick to adopt OpenAI's latest releases. ChatGPT-4o and ChatGPT-4o mini emerged as the primary models in use, with developers making near-immediate transitions between versions as new capabilities and improvements are launched. Notably, there has been an observed pattern of rapid migration from ChatGPT-3.5 Turbo to ChatGPT-4.1 mini since April, indicating a strong developer focus on performance improvements and features, often taking precedence over operational cost savings. Broadening model experimentation The findings also suggest a trend toward greater experimentation, with developers trying a wider array of AI models across applications. While OpenAI remains dominant, Meta's Llama ranked second in terms of LLM tokens processed among New Relic customers. There was a 92% increase in the number of unique models used within AI applications in the first quarter of 2025, underlining growing interest in open-source, specialised, and task-specific solutions. This diversification, although occurring at a smaller scale compared to OpenAI models, points to a potentially evolving AI ecosystem. Growth in AI monitoring As the diversity of model adoption increases, the need for robust AI monitoring solutions has also grown. Enterprises continue to implement unified platforms to monitor and manage AI systems, with New Relic reporting a sustained 30% quarter-over-quarter growth in the use of its AI Monitoring solution since its introduction last year. This growth reflects a drive among businesses to address concerns such as reliability, accuracy, compliance, and cost as AI systems become more embedded in day-to-day operations. Programming languages trends The report notes that Python solidifies its status as the preferred programming language for AI applications, recording nearly 45% growth in adoption since the previous quarter. follows closely behind Python in terms of both volume of requests and adoption rates. Java, meanwhile, has experienced a significant 34% increase in use for AI applications, suggesting a rise in production-grade, Java-based LLM solutions within large enterprises. Research methodology details The AI Unwrapped: 2025 AI Impact Report's conclusions are drawn from aggregated and de-identified usage statistics from active New Relic customers. The data covers activity from April 2024 to April 2025, offering a representative view of current AI deployment and experimentation trends across a substantial commercial user base. Follow us on: Share on:

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