Samsung is tapping some serious K-pop star power to sell its skinny phone

Samsung is bringing out the big guns to promote the launch of its slimmest phone to date.
The South Korean electronics company released the latest Galaxy S25 Edge on Monday — a $1,099 phone that is 5.8 millimeters thick and weighs 163 grams.
Samsung tapped Felix Lee, one of K-pop's biggest faces of the moment, to promote the phone.
Lee, an Australian-born singer from the South Korean boy band Stray Kids, made a joint Instagram post with Samsung Korea on Tuesday. The cinematic video shows Lee dressed in a black suit, his trademark blond hair slicked back.
View this post on Instagram
A post shared by Samsung Korea 삼성전자 (@samsungkorea)
Samsung's new phone is set to kick off a new era of skinny phones, with the iPhone 17 "Air" rumored to drop later this year. The Galaxy S25 Edge — advertised with the slogan "Beyond Slim" — is set to go on sale in the US on May 30. It has a 200-megapixel, wide-angle camera and is integrated with Samsung's AI suite, Galaxy AI.
Lee's fan base was quick to express excitement about the partnership. Reactions to the post included the comment "Who's getting this phone bcuz of Felix?" — which had been liked more than 1,500 times at press time.
Samsung first teased the partnership last week with a post showing the silhouette of Lee's face. It asked people to guess who the person might be and promised Starbucks gift cards to 25 people who guessed correctly.
View this post on Instagram
A post shared by Samsung Korea 삼성전자 (@samsungkorea)
The Samsung partnership comes in an exciting year for Lee, who walked the runway for Louis Vuitton's Fall-Winter 2025 show in Paris in March.
Lee was named the house's ambassador in 2023 and has become a personal muse of LV's artistic director, Nicolas Ghesquière.
Lee said in interviews with Vogue that Ghesquière personally invited him to walk the LV Fall-Winter 2024 show in Paris. Before the March show, the designer said it was a "big honor" to have Lee there.
This is not the first time Samsung has tapped K-pop talent to promote its products. In 2020, the brand released a special BTS Galaxy phone in collaboration with the Grammy-nominated band, and has featured members of the group in its ads too.
And in 2019, Samsung also released limited-edition black and pink products in collaboration with K-Pop girl group Blackpink.

Try Our AI Features

Explore what Daily8 AI can do for you:

Learn with AIFact CheckingText to SpeechAI Summary

Related Articles

Yahoo

29 minutes ago

• Yahoo

ALTO Real Estate Funds Acquires Prime 24-Acre Industrial Site in Austin's SH-130 Corridor

Site benefits from direct proximity to major industrial and tech giants, including Tesla, Samsung, and Apple DALLAS, June 23, 2025--(BUSINESS WIRE)--ALTO Real Estate Funds announced the acquisition of a 24-acre industrial site in Northeast Austin's Pflugerville submarket. The site is strategically located at the intersection of Cameron Road and SH-130—America's fastest highway and Austin's most critical logistics artery. This acquisition is the 6th industrial ground-up project and marks a significant milestone in ALTO's continued expansion across the Texas logistics market. The opportunity initially surfaced in mid-2024 and evolved into a structured transaction by year-end. Over the subsequent months, ALTO worked closely with the seller to finalize a complex permitting process that had been underway for nearly two years—highlighting the long and complex entitlement timelines typical of the Austin market. With permits now secured, ALTO plans to break ground in Q3 2025 on two state-of-the-art rear-load industrial buildings, each spanning 126,000 square feet (252,000 SF total). Each facility will feature 32-foot clear heights, 130-foot truck courts, and accommodate up to four tenants per building. The project is strategically positioned within a booming tech and logistics ecosystem: Tesla's Giga Texas – a 10 million SF factory minutes from the site – is undergoing a $770M expansion. Samsung is investing $17B in a semiconductor fab in nearby Taylor as part of a broader $40B+ regional commitment. Apple is constructing a $1B campus in North Austin to house up to 15,000 employees. Amazon continues to expand its logistics network along SH-130. Microsoft is growing its data center and office footprint across the metro. "We're proud to bring this well-located, permit-ready site into ALTO's pipeline and are excited to deliver modern product in one of the fastest-growing logistics corridors in the country." said Iman Haddad, Head of Development, who led the deal. Yaniv Melamud, Co-Founder and CEO, added:"The site's proximity to key infrastructure and global tech giants makes it a highly strategic addition to our portfolio." About ALTO Real Estate FundsALTO Real Estate Funds focuses on investing in and developing logistics centers and open-air shopping centers in high-growth U.S. markets. Over the past 15 years, ALTO has raised approximately $560 million across four funds. To date, the Fund has acquired 79 properties totaling 15 million square feet and valued at $1.8 billion, with 50 successful exits. For more information, visit View source version on Contacts Media : General inquiries: alto@ Iman Hadad, Director, Head of Development: iman@ Sign in to access your portfolio

Elle

31 minutes ago

• Elle

Selena Gomez's Bangs Are Actually a Wig—and Her Reason Is So Relatable

THE RUNDOWN Selena Gomez debuted blunt bangs this weekend—but they aren't a permanent change. This morning, the singer posted an Instagram showing off her wavy lob with messy bangs. She revealed it was a wig and explained in her caption why she can't commit to the cut. She wrote, 'I would, but I'd regret it, then get it redone so I simply won't #bangs.' Gomez first shared the snap of herself with bangs on Saturday. She had been posting to support her fiancé, Benny Blanco, who was performing at the Kids' Choice Awards. She followed up with a second Instagram Story, debunking fan speculation that she had chopped her hair. The actress wrote: 'It was a wiggly wig.' Gomez is back on Instagram after spending years away from the platform. During her Time100 Summit talk in 2024, the star discussed how the social media break changed her life. 'I took four years off of Instagram, and I let my team post for me for those years,' she began. 'I felt like it was the most rewarding gift I gave myself. I think people, especially young kids, it's—you're sitting there so focused on what looks wonderful when everything that's meant to be wonderful to you is not from here. [During my break], I was more present. I was happier. I would actually get real phone calls [from] people telling me about their story, and I could actually hear it instead of going, 'Oh, I already know what you did today.' It's more human.' She added that she is still careful with how she uses social media. 'It's important to take breaks,' she said. 'So I try to—I don't really pay much attention. I'll just do things here and there.'

New York Post

36 minutes ago

• New York Post

Kristin Chenoweth shares curious post about ‘being disliked' after NBA national anthem uproar

Kristin Chenoweth was proud of her rendition of 'The Star Spangled Banner' Sunday night ahead of Game 7 of the 2025 NBA Finals — even as some fans loathed the performance. Taking to her Instagram Stories that evening, the Broadway actress, 56, promoted a message about 'being disliked' as her spin on the national anthem made waves on social media. 'The price of authenticity is being disliked,' Chenoweth, an Oklahoma native, shared with her 1.5 million Instagram followers as the Thunder topped the Pacers, 103-91. Advertisement 4 Kristin Chenoweth posted a cryptic quote to her Instagram Story after she made waves online with her performance of 'The Star Spangled Banner' before Game 7 of the 2025 NBA Finals between the Pacers and the Thunder on Sunday. Instagram/Kristen Chenoweth 4 Kristin Chenoweth performs the National Anthem before Game 7 of the 2025 NBA Finals between the Indiana Pacers and the Oklahoma City Thunder on June 22, 2025 at Paycom Center in Oklahoma City, Oklahoma. NBAE via Getty Images The Tony Award winner didn't seem fazed by critics who were not fond of her version of the song. Advertisement Prior to tipoff, Chenoweth spoke about what singing the national anthem means to her. 4 Kristin Chenoweth performs the National Anthem before Game 7 of the 2025 NBA Finals between the Indiana Pacers and the Oklahoma City Thunder on June 22, 2025 at Paycom Center in Oklahoma City, Oklahoma. NBAE via Getty Images 'I'm an Okie, and I've been a huge basketball fan my whole life,' Chenoweth said in an Instagram video posted to the Thunder's page. 'Eight years ago, I named my dog Thunder. Advertisement 'I do love this song and I take it very seriously. I definitely do my own version.' The 'Wicked' star, who performed in a Thunder graphic tee and embellished silver boots, added a Broadway flair to the end of the song by holding an opera-style high note, which was met with applause from the Paycom Center crowd in Oklahoma City. However, some didn't appreciate her finale of the song. Advertisement Chenoweth, an Oklahoma Hall of Fame inductee and Oklahoma City University alum, admitted she had butterflies before her Game 7 performance. 4 Kristin Chenoweth performs the National Anthem before Game 7 of the 2025 NBA Finals between the Indiana Pacers and the Oklahoma City Thunder on June 22, 2025 at Paycom Center in Oklahoma City, Oklahoma. NBAE via Getty Images 'Let me just say, if they had anxiety medication for Thunder fans, I'd be taking it,' she told The Associated Press after her soundcheck. 'I never miss a game unless I'm on stage,' Chenoweth said. 'I was a cheerleader in high school in Broken Arrow, Oklahoma, and I loved football, but my favorite was basketball. I like how much of a team player you've got to be. … And this is my team.'