Sangfor Technologies Unveils Sangfor Athena: A Bold New Brand for Its Cybersecurity Business

Hong Kong:
Sangfor Technologies, a leading global provider of cybersecurity and cloud computing solutions, proudly announces the launch of Sangfor Athena, the new brand identity for its cybersecurity business. This new brand brings together Sangfor's advanced security technologies under one unified name, marking a strategic evolution in its commitment to delivering intelligent, integrated, and proactive cyber defense.
The Sangfor Athena brand was first introduced through a soft launch during the recent Sangfor International Roadshows, where it was exclusively previewed to local audiences of customers and partners in Malaysia, Singapore, Hong Kong (China), Indonesia, the Philippines, Italy, Türkiye, the UAE, Saudi Arabia, and Oman. Initial feedback showed strong alignment with market needs and confirmed the demand for a more AI-driven, solution-focused approach to cybersecurity.
Sangfor Athena: Outsmart Cyber Threats with SynergyAI
Inspired by Athena—the symbol of wisdom and warfare in Greek mythology—Sangfor Athena embodies strategic security and powerful protection. Just as Athena wielded wisdom and weaponry in perfect harmony, Sangfor Athena unites cutting-edge AI with advanced security tools to create an intelligent and cohesive security framework.
At the heart of Sangfor Athena is SynergyAI—Sangfor's vision of AI-driven and integrated cybersecurity. Synergy represents the powerful collaboration between cloud-based and on-premises infrastructures, between solutions and services, and between security and cloud computing. By infusing AI across this ecosystem, SynergyAI delivers a streamlined and end-to-end security infrastructure that not only enhances threat detection and response but also reduces complexity. It empowers organizations to shift from a reactive stance to a proactive one—anticipating, adapting to, and outsmarting evolving cyber threats with speed and precision.
Athena personifies this concept through her six symbolic elements: Shield : Impenetrable defenses against advanced cyber threats
: Impenetrable defenses against advanced cyber threats Spear : Fast, precise, and proactive response to active attacks
: Fast, precise, and proactive response to active attacks Helmet : Robust protection for critical systems and sensitive data
: Robust protection for critical systems and sensitive data Owl : Deep visibility and insight into security events
: Deep visibility and insight into security events Wisdom & Strategy : Transforming fragmented tools into an intelligent and unified security framework
: Transforming fragmented tools into an intelligent and unified security framework Olive Tree: Delivering peace of mind so organizations can thrive securely
Basis for the New Brand
The new brand marks more than a name change; it's a reorganization of Sangfor's security portfolio to enhance product clarity, usability, and recognition.
In the past, Sangfor's cybersecurity offerings were spread across multiple individually named products, including Network Secure, Endpoint Secure, and Cyber Command. As the product portfolio expanded, it became increasingly difficult for customers to remember and understand how these individual products address their needs. Today's cybersecurity challenges are complex and multidimensional, and point solutions alone are no longer enough. What organizations need are integrated solutions—combinations of technologies that work seamlessly together to fully resolve their security challenges.
'Our mission has always been to Make Your Digital Transformation Simpler and Secure,' said Darren Du, Vice President of Sangfor International Market. 'We recognize that 'simpler' means more than easy-to-use products and streamlined operations; it also means having a brand that's memorable and offerings that align with customer needs. Sangfor Athena brings clarity and confidence to our customers as they navigate increasingly complex cybersecurity landscapes.'
The Three Pillars of Sangfor Athena
Under the Sangfor Athena brand, cybersecurity offerings will now be organized into three series:
1. Sangfor Athena Foundation Main Offerings : Athena NGFW (Next Generation Firewall), Athena EPP (Endpoint Protection Platform), Athena SWG (Secure Web Gateway), and Athena NDR (Network Detection and Response)
: Athena NGFW (Next Generation Firewall), Athena EPP (Endpoint Protection Platform), Athena SWG (Secure Web Gateway), and Athena NDR (Network Detection and Response) Focus: Network and endpoint security, and core components of Sangfor's XDR and SASE platforms.
2. Sangfor Athena Security Operations Main Offerings : Athena XDR (Extended Detection and Response) and Athena MDR (Managed Detection and Response), both enhanced with Sangfor Security GPT
: Athena XDR (Extended Detection and Response) and Athena MDR (Managed Detection and Response), both enhanced with Sangfor Security GPT Focus: Building full-fledged, AI-driven security operations by addressing the needs across people, technology, and processes.
Notably, Sangfor was recently honored with the Frost & Sullivan 2025 APAC XDR Customer Value Leadership Recognition, demonstrating its ability to meet market demands and deliver superior customer outcomes.
Download your complimentary copy of the Frost & Sullivan report to discover why Sangfor Athena XDR leads the way in shaping the future of the XDR market in APAC and beyond.
3. Sangfor Athena Cloud Security Main Offerings : Athena SASE (Secure Access Service Edge)
: Athena SASE (Secure Access Service Edge) Focus: Providing secure and reliable access to cloud services, SaaS applications, data centers, and the internet across all business locations and remote users.
Together, these three pillars provide comprehensive protection across the entire organization—from core to edge and on-premises to cloud—addressing today's most pressing security challenges: defending against sophisticated attacks, managing complex security operations, and securing hybrid and cloud-first environments.
Transform Your Security Strategy with Sangfor Athena
The Sangfor Athena brand is a reflection of Sangfor's enduring mission: To Make Your Digital Transformation Simpler and Secure. By unifying its cybersecurity portfolio under one powerful, intuitive brand, Sangfor empowers organizations to better understand, implement, and optimize their security strategies.
As Sangfor takes a bold step forward with Athena, you too can take the bold step to rethink and reinforce your cybersecurity posture for a smarter, safer future.
Discover how Sangfor Athena can help you Outsmart Cyber Threats with SynergyAI.
Visit www.sangfor.com to explore the future of intelligent security.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250616491922/en/
Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
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