Chanel unveils 'new era' as France holds throwaway fashion accountable
New era for fashion begins as top designer brand wakes up to global climate crisis. Major fashion house, Chanel, shows awareness of throwaway fashion, weaving sustainability into their business model
Chanel is one of fashion's big leaders, renowned for its sophisticated and chic designs that we often spot on the catwalk. Long-established fashion house Chanel gives off a cool and timeless vibe with all the elegance of must-have French fashion.
Now, the iconic brand has announced a new separate platform, Nevold, that will focus on working pre-owned fashion into stunning new designs and limited edition pieces with the same luxurious look, while tackling the new trend of sustainability.
Chanel is waking up to consumer's awareness of throwaway fashion and they've weaved sustainability into their business model, it's an exciting move for the fashion house as Nevold reveals a beautiful range of styles. Chanel is reducing waste, but there's absolutely no compromise on the look - and the Nevold range is already turning heads.
Nevold (an abbreviation of never old) will offer sustainable luxury and circular fashion - and it's a brand new label for Chanel. Nevold will aim to unite many brands, manufacturers and fashion innovators with its aim to significantly reduce textile waste.
The luxury clothes will go on to become lush forever fashion as upcycled couture becomes one of the main things consumers want. It comes after the announcement of a scheme in France that encourages citizens to repair their existing clothes instead of purchasing new items - with cash offered to those who don't throw them away.
The French government wants to improve sustainability and influence their consumers away from 'fast-fashion' brands, while creating new jobs by supporting the recycling industry. The government has been outspoken about its commitment in dealing with the rise of 'fast fashion' and the seriousness of consumer-landfill.
President of fashion at Chanel (and Chanel SAS), Bruno Pavlovsky told Vogue Business about the new climate-aware venture. He said: 'At Chanel, we didn't destroy unsold products. But we also didn't yet have a real system to understand their full potential. Nevold is that system.'
Help us improve our content by completing the survey below. We'd love to hear from you!
On Instagram, Savoir Magazine shared a post about the new Nevold label, describing the move to sustainable fashion as signalling 'a deeper commitment to circular fashion'. Savoir Magazine shared an image of a stunning yet effortlessly wearable sky blue two-piece by Nevold - which shows just how impressive this high-end recycled fashion looks.
In the post Savoir Magazine wrote: 'Chanel has unveiled Nevold, its latest business venture dedicated to recycling textile waste and reimagining how materials are used in the luxury sector.'
Sustainable fashion brand Gbadebo described Chanel's move as a 'cultural reset' in a blog post on the Gbadebo website. Kemi Gbadebo, who launched her own fashion brand using recycled fabrics, blogged her thoughts about the new Nevold venture.
Kim wrote: 'It's kind of genius. Luxury resale is booming. Gen Z are way more likely to buy second-hand than drop £3k on a handbag straight off the runway. Brands like Chanel see the writing on the wall - sustainability isn't just the ethical move, it's the profitable one.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Times
an hour ago
- Times
Reversible jewellery: designs that dazzle front and back
'The back should look as good as the front.' That's the first lesson instilled in goldsmiths at the world's most prestigious jewellery houses. It's a natural extension then to create pieces that are entirely reversible — a welcome feat at a time when gold prices are eye-wateringly high. This article contains affiliate links that can earn us revenue Rush Hour necklace in yellow and white gold and diamond, POA, Jessica McCormack's new Rush Hour collection features a sculptural wavy torque with a diamond nestled in one of its curves. The piece can be worn with the yellow-gold side facing out or flipped to reveal the white gold, so you can match it to your outfit. Chanel's Sport collection brings the same versatility to rings that pivot from a statement round-cut diamond to a more discreet enamel design on the back. Dior too embraces the concept with the latest additions to its Rose des Vents line: bracelets and necklaces whose spinning charms reveal a diamond-centred compass rose or a gently domed gemstone in hues including delicate pink opal, vivid malachite and sky-blue turquoise. Rose des Vents earring, necklace and ring in yellow gold, pink gold, white gold, platinum, diamonds, malachite, lapis lazuli, tiger's eye, pink opal, turquoise, mother-of-pearl, onyx and red ceramic lacquer, all POA, Reversibility also takes centre stage at Pomellato in the new Pom Pom Dot collection, inspired by a vintage piece. 'The discovery of a button motif in a necklace from 1974 in our archives was the starting point,' says Pomellato's creative director, Vincenzo Castaldo. 'However, we added playfulness by creating a double-sided button. Pom Pom Dot allows the wearer to flip the button to the plain gold or gem-set side,' he adds. Pom Pom Dot comprises earrings, rings and bracelets with button-shaped pendants in malachite, turquoise, mother-of-pearl and diamonds. With a satisfying click, each piece swivels to reveal a different face in rose gold. Gouette Question Mark necklace in white gold, green tourmaline, rock crystal and diamonds, POA, In India, the belief that the back of a jewel should be as beautiful as the front is rooted in a philosophy that considers beauty and craftsmanship as pathways to spiritual completeness. This applies particularly to bridal jewellery, where the hidden decoration on the reverse is seen as a metaphor for the bride's inner beauty. Honouring this tradition, Sabyasachi's opulent necklaces — no matter how lavishly set with diamonds on the front — are enamelled on the back with motifs of lotuses, peacocks and parrots. The technique, known as meenakari, was introduced during the Mogul era and originally helped protect the metal from corrosion. Cartier Le Voyage Recommencé High Jewellery necklace in white gold, diamonds, rock crystal and coloured lacquer, POA, Cartier's historic ties to India, which have inspired some of the maison's most innovative creations — including its flamboyant Tutti Frutti style — also informed a recent high jewellery necklace with two strikingly different sides. The front embodies art deco minimalism, with a cascade of rock-crystal drops interspersed with diamonds that shimmer in luminous white. But turn the piece over and it reveals a hidden explosion of colour as saturated magenta and deep blue enamel form an abstract pattern that's totally concealed when viewed from the front. Boucheron has also added a surprise to the back of its iconic Point d'Interrogation, or Question Mark, necklace. First unveiled at the 1889 Exposition Universelle in Paris, this sinuous, clasp-free jewel, designed to be swung around the neck with a single hand, earned Frédéric Boucheron the prestigious Grand Prix. More recently the house reimagined the design with three distinctive variations, one with rubellites, another with green tourmalines and a third with deep blue tanzanites. On the reverse, each sparkles with diamonds on rock crystal. Never has the concept of 'buy one, get one free' resulted in something so stylish. Main picture: Pom Pom Dot ring in rose gold, malachite, diamonds and mother-of-pearl, £3,950,
Metro
7 hours ago
- Metro
Russian tech billionaire Pavel Durov claims to have over 100 children
A Russian-born billionaire has claimed to have fathered more than 100 children, and said they will all share his £10,000,000,000 fortune. Pavel Durov, 40, became a billionaire after creating the messaging app Telegram, but has now told French media that despite being the 'official father' of six, he has more than 100 others. He said he began donating sperm 15 years ago to help a friend, who revealed more than 100 babies were conceived by him in 12 countries. 'They are all my children and will all have the same rights! I don't want them to tear each other apart after my death,' he told Le Point. His plethora of children might be promised part of his fortune, but they won't be able to access it for 30 years, he added. 'I want them to live like normal people, to build themselves up alone, to learn to trust themselves, to be able to create, not to be dependent on a bank account,' Durov added. Pavel Durov was born to Russian parents in St Petersburg on October 10, 1984. He attended St Petersburg State University before creating 'Russian Facebook'. Durov founded the so-called Russian Facebook – named VK – as well as Telegram messenger, which is used for communications by both sides in the Ukrainian war. Durov left Russia in 2014, just a year after setting up the encrypted messaging app with his brother, due to pressure from Russian security services. Durov's fortune is estimated by Forbes at $15.5 billion. He's been living in self-imposed exile since 2014, basing himself out of Dubai, France, St Kitts, and other countries. Durov made headlines last year when he was banned from leaving France after he was charged with allowing alleged criminal activity on his messaging app Telegram. More Trending It was alleged that Pavel Durov's platform is used for child sex abuse material and drug trafficking, and that Telegram refused to cooperate with investigators when legally required. One investigator told AFP they were surprised Durov entered France despite the warrant against him, adding 'enough of Telegram's impunity'. Russia, however, has branded the arrest as politically motivated and proof of a double standard on freedom of speech in the West. But this has raised some eyebrows, given that Russian authorities have tried to ban Telegram, and Durov has been in self-imposed exile since 2014 due to conflicts with the Russian government. Get in touch with our news team by emailing us at webnews@ For more stories like this, check our news page. MORE: Russia 'upgrades' its nuclear sites closest to the UK MORE: All 9 countries on the UK Foreign Office 'no go' travel list MORE: Putin's dirty new war tactic revealed in grim photos
North Wales Live
9 hours ago
- North Wales Live
Supermarket unveils giant croissant to mock 'sky high' price of pastries
A survey of 2,000 adults revealed that they indulge in two of the buttery pastries each month. The study suggests that Brits will consume a staggering 1,771 croissants over their lifetime. Yet, despite their fondness for the French delicacy, three out of 10 believe they shouldn't cost more than £1. Shockingly, certain high street bakers are currently asking up to £2.80 for a solitary croissant. In a playful jab at rivals, Asda has unveiled a remarkably large croissant, taking a dig at the price of croissants in competing high street bakeries. This one-off version is quintuple the regular size, dramatically showcasing the price difference among bakery products. The supermarket's individual in-store bakery snack is a bargain at just 53p, compared to £3 for a similar product at other outlets. An Asda representative shared their excitement, saying: "We had so much fun creating this giant croissant." They continued, "We want to make sure the tasty French snack is accessible to all and will now be selling single-serve croissants in our new bakery counter for five times less than some other bakery chains. "The price of such a simple item has risen considerably in recent years, and so we wanted to raise awareness off this using non-other than a giant version." The move follows research revealing 37 per cent of consumers prefer the convenience of buying their croissants from supermarket aisles or directly from the in-store bakery. Interestingly, 17 per cent of people believe they would struggle to tell the difference between a supermarket-bought croissant and one made by an artisan baker. However, over half of those surveyed said it was essential for a croissant to be authentically French, made using traditional French techniques and ingredients. An Asda spokesperson commented on the appeal of the pastry, saying, "There's something undeniably comforting about a croissant - that perfect balance of crisp, flaky pastry and soft, buttery layers inside." They also noted the growing popularity of croissants in the UK, stating, "Croissants have gone from being a continental treat to a firm favourite in British households and cafés, and it's easy to see why. They bring a touch of indulgence to even the simplest of mornings." The spokesperson further added, "The prices have gone sky high in a number of our high street chains. We believe customers should be paying a fair price."
