AMD says new chips can top Nvidia's in booming AI chip field
Advanced Micro Devices Chief Executive Officer Lisa Su said her company's latest AI processors can challenge Nvidia chips in a market she now expects to soar past US$500 billion in the next three years.
The new instalments in AMD's MI350 chip series are faster than Nvidia counterparts and represent major gains over earlier versions, Su said at a company event Thursday in San Jose, California. The MI355 chips, which started shipping earlier this month, are 35 times faster than predecessors, she said.
Though AMD remains a distant second to Nvidia in AI accelerators – the chips that help develop and run artificial intelligence tools – it aims to start catching up with these new products. The stakes are higher than ever: Su previously predicted US$500 billion in market revenue by 2028, but she now sees it topping that number.
'People used to think that US$500 billion was a very large number,' she said in a briefing following her presentation. 'Now it seems well within grasp.'
In February, AMD gave a forecast for its data centre business that reflected slower growth than some analysts predicted. AMD believes the new update to its MI range will restore momentum and prove it can go toe to toe with a much bigger rival.
Jensen Huang, CEO of Nvidia, gestures as he speaks during the Viva Technology conference in Paris, France, June 11, 2025. Photo: Reuters
AMD said that the MI355 outperforms Nvidia's B200 and GB200 products when it comes to running AI software and equals or exceeds them when creating the code. Purchasers will pay significantly less than they would versus Nvidia, AMD said.
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