BigTime Creative Shop claims milestone Sports Emmy® win
BigTime Creative Shop has received a Sports Emmy® Award for Outstanding Promotional Announcement at the 45th Annual Sports Emmy® Awards presented by the National Academy of Television Arts & Sciences (NATAS) – a win BigTime says marks the first time a Middle East and Africa-based creative shop has taken home the honour.
The award was for Obsession – Usyk 2 Fury Reignited, a stylised promotional film created for Riyadh Season's highly anticipated boxing rematch between Oleksandr Usyk and Tyson Fury. The film was conceptualised by BigTime, directed by French collective Megaforce, and produced by Riff Raff Films.
Set to Kylie Minogue's Can't Get You Out of My Head, the film offers a surreal and comedic depiction of mutual obsession between the two boxers. From Fury imagining Usyk replacing his entire family to Usyk spotting Fury's face on a sausage – a nod to the fighter's infamous taunts – the film built global buzz around one of the sport's most talked-about rivalries.
The campaign was part of Riyadh Season's broader strategy to cement Saudi Arabia as a global hub for major sports and entertainment events.
BigTime Creative Shop has worked across sport, culture and entertainment and was recognised as the most awarded independent agency in MENA at Dubai Lynx and The One Club, and named Middle East Agency of the Year at Adfest.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
2 hours ago
- Broadcast Pro
BeIN Media Group acquires MENA rights to Omens Studios animated series
These preschool-targeted series, originally commissioned by Singapore's national broadcaster Mediacorp, aim to blend entertainment with education. BeIN Media Group has secured the media rights across the Middle East and North Africa for several hit children's animated series from Singapore-based Omens Studios. The deal includes Season 3 of Leo the Wildlife Ranger (80 x 7'), Season 2 of Paula & Pals (65 x 7'), and Seasons 5 (20 x 11'), 6 (40 x 11'), and 7 (40 x 11') of Counting with Paula. These titles will be featured across beIN's children's TV channels and its OTT platforms, strengthening its family content offering in the region. The acquisition is part of a broader wave of international sales for Omens Studios' preschool content. AMC Networks has picked up Seasons 2 and 3 of Leo the Wildlife Ranger for its preschool channel Jim Jam, while Brazilian broadcaster Globo has acquired Season 3 and renewed the first two seasons. Chi Sim Tang, CEO of Omens Studios, said: 'We're delighted to welcome our new premium broadcast partners on board, and excited that Leo the Wildlife Ranger, Counting with Paula and Paula & Pals are all finding and connecting with new global audiences, over broadcast and a range of different ways.' The studio continues to grow its digital footprint, with billions of views on Leo the Wildlife Ranger's YouTube channels, strong engagement on its mobile game, and the recent launch of a Roblox experience titled Leo the Wildlife Ranger Simulator. Originally commissioned by Singapore's national broadcaster Mediacorp, Leo the Wildlife Ranger is now available in over 50 territories and has received several accolades, including Best Children's Programme at the 2024 Asian Television Awards and a Silver Telly Award. Targeted at children aged 3 to 7, the series combines entertaining adventures with lessons in zoology, environmental awareness, and teamwork. Paula & Pals, a spin-off of 123 Number Squad!, focuses on social-emotional learning for 3 to 6-year-olds, while Counting with Paula—now spanning seven seasons—teaches numbers in fun and engaging ways to young learners.
Al Etihad
18 hours ago
- Al Etihad
Abdulla Al Hamed meets Arab content creators in Cannes
21 June 2025 19:35 CANNES (WAM) Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the Board of Directors of the UAE Media Council, met with a number of Arab content creators during his participation in the Cannes Lions International Festival of Creativity in the French city of meeting was attended by Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media meeting highlighted the upcoming BRIDGE Summit, scheduled to take place in Abu Dhabi this December, as a global platform for fostering media collaboration and developing an advanced media ecosystem that anticipates future Hamed affirmed that the summit provides a vital space for engagement, knowledge exchange and the creation of new media solutions that amplify the positive impact of content. He invited content creators to actively participate in the summit's activities, emphasising their pivotal role in shaping public awareness and delivering creative messages to diverse audiences across digital added that content creation has become a powerful tool for building awareness and culture, and an essential element in supporting the path of sustainable development. Al Hamed also stressed the importance of producing content that reflects Arab culture and issues and communicating them to global audiences, especially in relation to the aspirations of Arab youth for development and prosperity.
Gulf Today
19 hours ago
- Gulf Today
F1 movie star Pitt finally gets to drive a Formula One car
Brad Pitt, whose new F1 movie is out next week, has now driven a Formula One car for real after testing a McLaren at Austin's Circuit of the Americas. The reigning world champions confirmed the Hollywood A lister drove a 2023 McLaren MCL60 car at the Texas track on Thursday. Media reports said the British-based team had been carrying out a private test with F1 regular Lando Norris and F2 driver Alex Dunne. It was the first time 61-year-old Pitt, who plays the fictional racing driver Sonny Hayes in the Apple Originals movie, had driven a real Formula One car on track. The cars used in the making of the film were Formula Two cars, modified by Mercedes to look like real grand prix racers. Champions McLaren had teased the drive on Thursday with a social media post of overalls with the initials BP and the caption "It's a Sonny day in Austin". Seven-times world champion Lewis Hamilton, a co-producer of the movie, said in March that Pitt had shown real speed while testing the F2 cars. "Watching Brad drive around at speeds over 180 miles an hour was really impressive to see because it's not something you can just learn overnight," he said. "The dedication and the focus that Brad put into this process has been amazing to witness." Reuters
