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Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"

Nintendo "won't know" if the Switch 2 eShop will crash on launch day as everyone rushes to download Mario Kart World, former marketing leads warn, but "they're prepared"

Yahoo05-06-2025

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The Switch 2's launch is finally upon us this week, and there are understandably a few concerns from fans wondering if the Nintendo eShop will be able to withstand the surge of people rushing to download Mario Kart World as soon as its metaphorical doors are opened. According to two of the company's former marketing leads, that's not something Nintendo will know in advance, but it will be "prepared" to fix any problems.
Kit Ellis and Krysta Yang – once the hosts of Nintendo Minute, and respectively the former director of social media marketing and original content and senior manager of creator relations and original content at Nintendo of America – have released a new video (further below) discussing what the company is likely to be busy with behind the scenes in the run-up to the console's launch on June 5.
Ellis mentions the worries from players that the eShop could potentially "burst into flames," noting that all those who've purchased the Mario Kart World console bundle will be receiving a download code that they must redeem in order to play it. That's in addition to other things like the Switch system transfers, and returning fans redownloading their Switch libraries, that are likely to keep Nintendo's servers busy.
Addressing this, Ellis notes that not only is the new console's launch thankfully staggered worldwide thanks to time zone differences, but "there are a lot of people right now who are planning for this, have probably been talking about this for weeks if not months."
Specifically, he says these employees will have been discussing "what can we do, how can we stay in touch," pointing out that Nintendo of America will likely want to hear how things go in Japan, where the console will be launching a few hours sooner.
"'Please give us your updates, is there anything that you did, is there anything that you saw that you didn't expect so that we can be ready,'" he says, giving an example of a conversation likely to be happening very soon. "This game of like Telephone and, you know, collective planning is happening in a big way right now."
Yang notes that this process is called "triaging," and it's something that only happens "during really, really big things like big launches like this." It requires those involved to "be on a call about every two hours or so," even into the night, to give updates on the current situation – good or bad.
The communications team is on hand to potentially "communicate out to the general public, like 'hey we recognize that there's an issue happening, here's the fixes that are coming" if things start to go awry, giving indications of when things might be back online and what's being done to fix it.
She notes that Nintendo won't "know 100% what is going to happen, it's a wait and see," while Ellis agrees: "They won't know until the thing actually happens." Although this could sound a little bit concerning, Yang reassures: "Yes, but they're prepared in terms of like having a team that can either fix it, or work on a fix, and communicate that out to people."
Yang adds that a team will be "on call," with Ellis saying that he can "remember many Christmas days where we had these calls scheduled, like 'Oh the eShop has died, and here's what's happening.'" On the other hand, however, launches that Nintendo had "been nervous" about, like Fortnite's Switch release, ended up going without a hitch. Here's hoping that issues are minimal when the new console's launch actually rolls around on Thursday.
If you're keeping up with Nintendo Switch 2 news, also be sure to check out our roundup of upcoming Switch 2 games.

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I Spent A Whole Day In Epic Universe's Nintendo World, And There Are A Few Keys That Will Maximize The Experience
I Spent A Whole Day In Epic Universe's Nintendo World, And There Are A Few Keys That Will Maximize The Experience

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I Spent A Whole Day In Epic Universe's Nintendo World, And There Are A Few Keys That Will Maximize The Experience

When you buy through links on our articles, Future and its syndication partners may earn a commission. Universal's Epic Universe is now open to the public, and whether you think it's a Disney World killer or not, there's no denying it's a great theme park once you visit. This is especially true if you're a longtime obsessive Nintendo fan like me, and just got to take your daughter to experience the wondrous Super Nintendo World in person. I can confirm it's even more glorious than videos and photos do it justice, and I spent a whole day in the land riding rides, looking for popcorn buckets, and just having an absolute blast with my seven-year-old. That said, I think I also learned some keys to maximizing the experience, and I'm hoping to pass them along to others ahead of their trip so that they make the most out of their time in the park. I'm a frugal guy, so when it comes to the "bells and whistles" of the theme park experience, I'm gonna pass more often than not. 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New on Hulu in June 2025 — all the new shows and movies to watch
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New on Hulu in June 2025 — all the new shows and movies to watch

When you buy through links on our articles, Future and its syndication partners may earn a commission. Hard to believe it's almost June already, which means Hulu is gearing up with a fresh batch of new shows and movies to dive into this month. The biggest buzz is around the return of 'The Bear' for its highly anticipated fourth season, which is bound to have even more kitchen chaos and emotional intensity. On the movie front, there's the fresh movie release 'Predator: Killer of Killers' and the supernatural thriller 'Presence.' Below, I've rounded up my top picks among what's new on Hulu in June 2025, along with a complete list of everything new arriving (and what's leaving the streaming service) so you can plan your watchlist without missing a beat. 'Presence' is one of the most quietly original movies I've seen in a while. If you missed its limited run back in January, now's a good time to watch — especially if you're into supernatural thrillers that do something a little different. 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I finally binged 'The Bear' to catch up before season 4 — and it's transformed how I watch TV
I finally binged 'The Bear' to catch up before season 4 — and it's transformed how I watch TV

Yahoo

time3 hours ago

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I finally binged 'The Bear' to catch up before season 4 — and it's transformed how I watch TV

When you buy through links on our articles, Future and its syndication partners may earn a commission. In the fast-paced world of streaming, the newest releases tend to steal the spotlight. The best streaming services like Max, Netflix, and Disney Plus constantly push their latest shows and movies to the forefront. But that makes it hard to catch up on all the must-watch TV shows if you're not much of a binge-watcher (guilty) or tend to be skeptical of anything that's universally hyped (also guilty). The latter may sound overly cynical (eh, I can be guilty of that too), but you have to understand that, out here near Chicago, people adore "The Bear." They will not shut up about it. The onslaught of "The Bear" recommendations began with literally the first episode, which includes a one-line shoutout about Rockford, where I'm based, that was the talk of the town for weeks. I wish I was exaggerating. Tired of hearing about how much I just have to watch "The Bear," I finally sat down at the start of the month to check out Hulu's Emmy-winning comedy-drama series. With "The Bear" season 4 premiering on June 25, I doubted I'd be able to catch up in time. And I was wrong. Turns out, binge-watching is for me after all — and my sleep schedule already hates me for it. I severely underestimated how bingeable "The Bear" would be. The hype was all well-deserved. Pretty much from the first episode, I was glued to my couch, devouring all three seasons in just a few short weeks. I can already feel you seasoned binge-watchers shaking your heads — that must be a snail's pace by comparison — but like I said, I don't tend to binge-watch shows. Every once in a while, one like "Yellowjackets" gets its hooks into me, but I thought it was the exception rather than the rule. After two or three episodes, my attention span tends to be on its dying legs; meanwhile, my actual legs are itching to get up and do something else after sitting for so long. I prefer savoring series, taking regular breaks to reflect on what happened, sit with the characters' choices for a bit, and appreciate the pacing or overarching themes. Even the juiciest of cliffhangers are rarely enough to convince me to hit "next episode" once I'm tired of watching TV for the day. But "The Bear" has made a binge-watcher out of me yet. While I considered pacing myself, "The Bear" felt almost tailor-made for a binge. Between the short episode lengths (a bite-sized 30 minutes) and the way each installment plays out like a self-contained stage play, I found myself only hungry for more by the time the credits rolled. Set in Chicago, "The Bear" tells the story of fine-dining chef Carmy (Jeremy Allen White) who returns home to rescue his late brother's floundering restaurant — and it's nothing short of remarkable. The dizzying highs and crushing lows as Carmy whips The Beef into the restaurant he and his brother always dreamed of having are captivating to watch unfold. Part of that secret sauce is how each episode adds new ingredients to play with. Flashbacks that illuminate each character's motivations and struggles. Explosive fights (and there are a lot of those) that reveal more than the characters mean to. Or small moments that add up to heart-wrenching realizations several episodes — or even seasons — later. With its raw, chaotic portrayal of family dynamics and mouth-watering food, I'm not surprised "The Bear's" achieved such cult status. The constant simmer of conflict threatened to burn me out at times, but then a quieter, more reflective episode would reset my palette. I particularly enjoyed season 3's debut episode, "Tomorrow," which completely upended my understanding of who Carmy is with a series of contemplative, devastating flashbacks of his career. I adore it anytime a show makes me fall in love with a character I initially despised, and Ebon Moss-Bachrach's Cousin Richie is one for the history books. He goes from a complete asshole to an asshole worth cheering for. Beneath the bravado and outbursts, he's grieving, insecure, and trying (however messily) to find his place in a world that's evolving without him. One of my favorite moments in the show so far was seeing him belt out Taylor Swift's "Love Story" in the car after coming into his own in season 2. While there's truly no universal rule for how to watch TV shows, "The Bear" has made me reconsider my stance on binge-watching. As much as I prefer giving stories space to breathe between episodes, I can't deny that "The Bear" was improved by devouring its twists and turns in an insatiable marathon. Binge-watching still isn't my default, but for the right show, it can be the ideal way to experience things. 'The Bear' season 4: Everything we know so far New on Hulu in June 2025 — all the new shows and movies to watch Hulu's new drama series unpacks a gripping true crime story — and you can watch the first trailer now

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