Apparel Group and Go Colors launch first international store in Dubai
Apparel Group has announced the international debut of Go Colors with the launch of its first store outside India at Silicon Central Mall, Dubai. This strategic expansion brings Go Colors' extensive range of everyday and occasion-based bottomwear to a new global audience, marking a key milestone in the brand's global growth journey.
Founded in India, Go Colors has built a presence across the country with a network of over 750 stores and a product portfolio that spans western, ethnic and fusion styles. The brand offers more than 50 bottomwear silhouettes in an extensive palette of colours, with inclusive sizing options designed to cater to women and girls across different age groups and body types.
In Dubai, Go Colors has entered into a partnership with Apparel Group, one of the region's leading retail conglomerates. The collaboration marks a strategic step forward for both companies—extending Go Colors' reach into international markets while introducing a distinct, function-forward fashion label to Apparel Group's diverse brand portfolio. Notably, this also represents Apparel Group's first partnership with an Indian-born fashion brand in the UAE.
Sharing his perspective on the UAE retail landscape, Gautam Saraogi, CEO & Founder of Go Colors, said: 'The UAE stands out as one of the most vibrant and diverse retail landscapes globally. Its cosmopolitan mix of over 200 nationalities makes it a powerful platform for inclusive, comfort-first brands like Go Colors. Our entry into Dubai marks more than international expansion — it's a step towards engaging with a global audience that values style, versatility, and everyday wearability. We see immense potential in the region and are excited to grow in such a dynamic retail ecosystem.'
Neeraj Teckchandani, CEO of Apparel Group, added: 'At Apparel Group, we take pride in identifying and nurturing promising brands with strong potential. Go Colors' distinctive focus on inclusive, stylish, and affordable bottomwear aligns with our commitment to offering versatile fashion options for every customer. We're excited to welcome them into our retail ecosystem and look forward to driving their growth across the Middle East.'
The Dubai store will house a curated selection of products, including leggings, palazzos, trousers, joggers, and other wardrobe essentials designed to work across different occasions — from casual and workwear to festive looks. The expansion signals Go Colors' growing ambitions in international markets, starting with the Middle East.
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