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MBZUAI Launches Institute of Foundation Models and Establishes Silicon Valley AI Lab - Middle East Business News and Information

MBZUAI Launches Institute of Foundation Models and Establishes Silicon Valley AI Lab - Middle East Business News and Information

Mid East Info23-05-2025

San Francisco, US, May, 2025 – Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) has expanded its global footprint with today's launch of its Institute of Foundation Models (IFM). The IFM is a multi-site initiative consisting of a newly established Silicon Valley Lab in Sunnyvale, CA, combined with previously announced lab facilities in Paris and Abu Dhabi.
Today's launch event, taking place at the Computer History Museum in Mountain View, establishes the third node in its global research network. This strategic expansion connects the university with California's vibrant ecosystem of AI researchers, startups, and tech companies.
For the UAE and MBZUAI, this move represents another strategic step in the country's long-term economic diversification plan. By investing in cutting-edge technologies like advanced AI foundation models, the UAE continues to build knowledge-based sectors to support its long-term economic and social transformation efforts.
'Today's launch of the IFM represents a major step forward for the collaboration and global development of frontier-class AI foundation models,' said Professor Eric Xing, President and University Professor, MBZUAI. 'Our expansion into Silicon Valley provides a critical footprint to grow our presence in one of the most vibrant AI ecosystems in the world. We're creating pathways for knowledge exchange with leading institutions and accessing a talent pool that understands how to scale research into real-world applications.'
The launch event drew representatives from the world's leading AI companies and academic institutions, highlighting the growing interest in MBZUAI's global approach to foundation model research.
World Models: Building More Adaptable AI Through Simulation
At the heart of MBZUAI's demonstrations was PAN, a world model capable of infinite simulations of diverse realities ranging from basic physical interactions to complex agent scenarios.
Unlike previous systems focused primarily on generating text, audio, or images, PAN predicts comprehensive world states by integrating multimodal inputs like language, video, spatial data, and physical actions. This enables advanced reasoning, strategic planning, and nuanced decision-making for applications from autonomous driving to robotics.
PAN's innovative hierarchical architecture supports multi-level reasoning and real-time interaction within simulations, maintaining high accuracy over extended scenarios. Its companion, PAN-Agent, showcases its utility in multimodal reasoning tasks, such as mathematics and coding, within dynamic simulated environments.
K2 and JAIS: Advanced Foundation Models with Global Impact
The IFM lab is also advancing two flagship AI systems demonstrating our commitment to further advance frontier-class foundation models: K2 and JAIS.
A soon to be released update to K2-65B will focus on delivering breakthrough reasoning capabilities with sustainable performance. With advanced reasoning K2 will further enhance its capabilities in mathematical problem-solving, code generation, and logical analysis while requiring fewer computational resources than many comparable models.
JAIS stands as the world's most advanced Arabic large language model. This open-sourced system addresses the underrepresentation of non-English languages in AI, covering Modern Standard Arabic, regional dialects, Hindi, and other languages while maintaining cultural authenticity. At the IFM JAIS will continue to expand in capability with increased language support and add more context to preserve and promote the cultures it supports.
Building AI in the Open: Transparency as a Core Value
MBZUAI has established one of the industry's most transparent approaches to AI development, open-sourcing not just models but entire development processes—positioning IFM as a leader in building openly. The LLM360 initiative provides researchers with complete materials including training code, datasets, and model checkpoints. This openness is balanced with safeguards including international advisory boards and peer review processes that maintain research integrity.
The IFM's structure includes dedicated teams focused on model architecture, training methods, evaluation frameworks, and safety systems—combining the agility of a startup with the resources of an established research institution.
Through partnerships with industry leaders, academic institutions, and public organizations, IFM Is building a framework to translate research into practical applications to advance the field of AI globally.
Photo captions: Professor Eric Xing at the IFM launch in Silicon Valley. Audience at an expert panel discussing industry and academia collaboration. Moderated by MBZUAI Affiliated Professor Ves Stoyanova, the panel was part of the program to launch MBZUAI's IFM in Silicon Valley.
About Mohamed bin Zayed University of Artificial Intelligence (MBZUAI)
MBZUAI is a research-focused university in Abu Dhabi, and the first university dedicated entirely to the advancement of science through AI. The university empowers the next generation of AI leaders, driving innovation and impactful applications of AI through world-class education and interdisciplinary research. In 2025, MBZUAI launched its first-ever undergraduate program, a Bachelor of Science in AI, with two distinct streams: Business and Engineering.

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Egypt to see investments pour in once reforms implemented

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Patron Capital Secures Major Investment From Mitsubishi Estate to Accelerate European Growth and Expand Into New Subsectors
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Patron Capital Secures Major Investment From Mitsubishi Estate to Accelerate European Growth and Expand Into New Subsectors

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Billboards Are the New Skyline – How Giant Ads Are Reshaping Cairo
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At 9:14 AM, Cairo's Ring Road glows not with sunlight, but with 12 consecutive digital billboards advertising luxury compounds, soft drinks, and tuition fees that could rival Swiss universities. At one stretch, you're promised 'a home where harmony lives.' Two metres later: 'You Are Unique,' a validating sentiment that turns out to be an ad for a bank – a call to customise your mortgage, curate your credit score, and optimise your escape. It's the kind of affirmation that sells not just security, but a story: in a global economy where groceries feel aspirational, financial self-actualisation becomes the new moral high ground. (The joke's on us, of course. There is no exit plan that doesn't involve collective salvation. And as Donne warned, no man is an island – certainly not on the Ring Road.) In 2024, Egypt spent EGP 6.3 billion on out-of-home advertising, up 53% from the previous year. The country now supports one of the fastest-growing billboard markets in the Middle East. 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First, as movie posters, as Nasserist propaganda promising Pan-Arabist heaven, cupping therapy offers, cure-all creams, and home exorcisms available – if you call now. Then as static signs hawking juice brands or local banks. Then came vinyl real estate giants along 6 October Bridge, animated LEDs near Nasr City, 3D billboards looming overhead. The number of OOH advertisers rose 23% year-on-year to 17,000, while the number of billboards increased 26.6% year-on-year to 40,000, according to Enterprise and AdMazad. It is clear that billboards in Egypt are more than visual noise, they're a critical financial artery for the country's urban fabric. Advertisers pay a concession fee just to rent the land, and when they build according to regulation, they also pay an annual licensing fee. 'As new roads open up, so do opportunities for billboard placements, Memon explains. 'But when it comes to premium visibility, 6th October and Tagamoa lead the pack. Today, renting a billboard in 6th October costs around 500,000 EGP per month, while the same space in Tagamoa can go for EGP 1 million.' But what's most striking, Memon notes, is Egypt's advertising imbalance. 'In other emerging markets like Pakistan, Morocco, or Malaysia, real estate usually ranks sixth or seventh in terms of billboard ad share.'In most countries, consumer goods, telecoms, banks, pharmacies, and cafés dominate OOH budgets. 'Here in Egypt,' Memon continues, 'real estate is number one—by far.' 'Real estate alone now accounts for 60% of OOH market share in Egypt, with advertising spend in the sector jumping 85% in a single year,' Engy Elmasry, Account Manager at Seven, tells CairoScene. These figures are based on AdMazad's audit of over 50,000 billboards across Egypt, reflecting the sector's dominance in the OOH advertising landscape. 'These aren't billboards,' Elmasry says. 'They're mood boards. We're selling escape, not space.' 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Billboards in older Cairo are vanishing, even though most Egyptians still live there. The consequences go beyond visibility. 'Imagine running a small shoe brand,' Memon says. 'You can't afford a single board in New Cairo or 6 October. The new outdoor inventory is primarily designed for real estate and mega advertisers. The unintended consequence of this is the limitation of advertising opportunities for smaller brands.' If billboard access were more equitable, Memon argues, it wouldn't just benefit small businesses—it would expand the industry as a whole. 'When different businesses at different maturity stages can access outdoor ads, you unlock new verticals. It's not about shrinking the real estate footprint—it's about sharing the skyline.' The challenge is ensuring that billboards don't morph into 'a visual zoo,' in Memon's words. His vision? 'Stronger regulation. One billboard every 500 metres. Limit the number of formats per zone. And for digital screens—especially at night—there needs to be serious scrutiny. They're beautiful, but they're also distracting.' In that sense, billboards don't just reflect Cairo. They define it. To understand Egypt's billboard boom is to understand the country's post-2011 psyche – fractured, aspirational, and fixated on visibility. The billboard has taken on a strange dual role, at once commercial and quasi-political. It is one of the loudest voices in the city. This is no accident. In 2020, Law 208 established a national authority to regulate billboard content, safety, and location. But its real function seems to be coordination, not restraint. Some areas, like the Ring Road and Sheikh Zayed, now show 94% and 91% billboard utilisation, respectively. In contrast, older districts like Maadi and Dokki are being bypassed – both literally and commercially. It's a visual map of power and capital. The old city is fading. The desert is the future. There is, however, a strong case for billboards – and it's not just aesthetic nihilism. Egypt's economy is in need of any growth sector that isn't tethered to global instability. 'Out-of-home advertising creates jobs, fuels creative industries, and, unlike many online ads, cannot be skipped or blocked,' Hana Amgad, Account Manager at Kijami, tells CairoScene. Studies show that 71% of drivers notice billboards, and nearly 50% of them engage with the content. For real estate developers, education providers, and telecom giants, billboards offer unmatched reach. More importantly, they offer permanence. In a digital world of disappearing stories and algorithmic noise, a giant, backlit promise by the highway still feels real. It occupies space. Over time, billboards have done more than advertise – they've embedded themselves into the semiotic structure of Cairo's urban life, anchoring the city's mental geography. Directions are given not by street names but by reference to giant LED screens: meet 'under the big Samsung,' turn 'at the Pepsi ad.' These aren't anomalies – they're a system. In a city marked by infrastructural fragmentation and visual overload, billboards offer a kind of consistency. Cairo orients itself through these billboards. They've become, in effect, part of the city's spatial memory – a hyper-commercial layer overlaid on top of a civic one. Yet for all their commercial appeal, Egypt's billboard culture has begun to swallow its cities. The deeper damage is psychological. These billboards offer not just commodities, but class identity. The images are consistent: manicured lawns, bilingual children. A villa in the desert with a golf course becomes not just a home, but a personality upgrade. The problem? Most people can't afford it. According to CAPMAS, the average Egyptian family in an urban centre spends 12.5% of their annual income on education alone. Meanwhile, kindergarten fees in many of the schools featured on roadside ads range between EGP 80,000 and EGP 160,000 a year. And that's before factoring in uniform fees, transport, and the subliminal cost of social conformity. The billboard is more than an ad. It is a border. It announces who belongs where. Architectural researcher Mohamad Abotera refers to this as a 'reproduction of space,' where the advertisers use visuals to redefine what Egypt looks like and who it is for. His study of real estate billboards in Cairo found that 79% featured elements of greenery, lakes, or imported nature. Many used European trees and landscapes foreign to Egyptian terrain. Some are even superimposed Los Angeles cityscapes. 'These are not metaphors. They are market segmentation strategies,' Elmasry tells CairoScene. It would be comical if it weren't so costly. To create these promised utopias in the desert, developers divert water from already stretched resources. In New Cairo, the per capita access to green space in gated communities is 216 sqm. In social housing nearby, it's 26 sqm. In older Cairo districts like Shubra, it's less than 0.1 sqm. The simulation is relentless. Despite all this, billboards endure – for good reason. Ultimately, they're the most democratic form of elite messaging. Memon is far from bearish on billboards. 'Traditional advertising isn't dead. It's evolving.' He points to a Nielsen study that found combining billboards with digital ads boosts message amplification by 60%. 'When London banned candy ads on public transport, sales of those products dropped 60%. That's how powerful outdoor media still is.' 'You don't need a phone, a data plan, or an algorithm to be reached. You just need to exist in public,' Amgad explains. And in that sense, the billboard becomes a curious sort of civic document. It shows you what the state, or at least the market, thinks Egypt should look like. And for all their distortions, billboards can also inspire. A clever campaign. A moment of colour on a grey commute. A family glimpsing a different future – even if it's unattainable. Egypt is in the midst of an identity shift. The post-revolution euphoria has long faded, replaced by infrastructural overhauls, capital migration to the desert, and a public increasingly anxious about where it belongs. In this context, billboards are not the disease. They are the symptom – and sometimes, the distraction. They represent both Egypt's most sincere ambitions and its deepest contradictions. They are monuments to optimism and inequality. And they are built to last. The question is not whether the billboards will change. It's whether Cairo will – or whether it will continue to be a city that cannot see itself, only the version sold back to it at 1080p, three storeys high, and payable in 100 monthly installments.

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