Rosé, Hamilton, Jay Chou and the common points in their journeys of self-definition in the Rimowa campaign
Above Rosé and Rimowa (photo: Rimowa)
Their stories unfold not just in front of the camera, but through heartfelt narratives—moments of introspection, shifts in perspective, and the quiet significance of life's seemingly small experiences. 'The more I travel, the more I realise how much I have yet to learn,' Rosé reflects. 'Each journey leaves its trace.' For Jay Chou, travel feeds creativity and rekindles his first loves. Hamilton, meanwhile, sees stepping beyond comfort as a way to renew, to press forward.
Above Lewis Hamilton and Rimowa (photo: Rimowa)
Directed by Daniel Wolfe and Elliott Power, the campaign moves beyond polished visuals. It reveals unspoken emotions often hidden behind public lives. Each icon is featured in two short films: one intimate and behind-the-scenes, the other a lyrical look at their suitcase—a keeper of mementoes, a storyteller in itself.
Read more: Understanding why the Cannes Film Festival dress code is problematic
Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa)
Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa)
At the heart of the campaign are three classic Rimowa aluminium suitcases—scuffed, stickered, and storied. Jay Chou's tennis motifs, Rosé's album imagery, Hamilton's nod to his dog Roscoe—each mark a moment, each surface quietly bearing witness to a life in motion.
Above These aren't just travel companions; they're part of the narrative (photo: Rimowa)
More than a celebration of enduring craftsmanship, Rimowa's Never Still is a poignant reminder that luggage can become an extension of self. These aren't just travel companions; they're part of the narrative—a reflection of lives defined not by destination, but by the journey itself.
NOW READ
The prosperity story behind iconic jewellery
Which Piaget watch design is captivating Korea's leading ladies?
Cannes Film Festival: Most memorable fashion moments of all time
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
12-06-2025
- Yahoo
IndieWire and American Pavilion Gave Students an Inside Look at the Best of Cannes: See All the Photos
For film students and rising professionals, the American Pavilion has been an unparalleled resource at the Cannes Film Festival since 1989. This year, AmPav (as it's known) hosted more than 200 film students and provided up-close and personal access to the artists and businesspeople behind the biggest films premiering on the Croisette. The 2025 edition of the festival marked the beginning of a new partnership between IndieWire and AmPav, including the first Cannes edition of IndieWire's Future of Filmmaking summit with partner United Airlines. The event featured a Future of Filmmaking keynote address from Richard Linklater (who was in competition for the Palme d'Or with his new film 'Nouvelle Vague'), a ScreenTalk podcast with Neon CEO Tom Quinn, and panels about the current state of distribution. We also hosted Future of Filmmaking panels about AI and about international production. More from IndieWire Spike Lee Would Trade an Oscar for a Knicks NBA Title: 'I Got Two Already' SAG-AFTRA Launches Its Own Producer Portal to Make Dealing with Union Paperwork a Lot Easier MUBI Global Distribution Head Arianna Bocco Explains Why She's Bullish on Theatrical | Future of Filmmaking Summit at Cannes American Pavilion's programming also included appearances from the likes of Spike Lee, LaKeith Stanfield, Kevin Smith, 'Sorry, Baby' filmmaker Eva Victor, and more. If you attended Cannes with education and networking on your mind, it was the only place to be. Keep reading for all of the best photos of celebrities who made their way to the American Pavilion at the 2025 Cannes Film Festival. And visit AmPav's website directly, so you can learn how you can join in on all they do next time. Best of IndieWire Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See 'Song of the South': 14 Things to Know About Disney's Most Controversial Movie Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See
Tatler Asia
05-06-2025
- Tatler Asia
Where movement and home meet: The new Rimowa Vitra 2025 collection
Above The Aluminium Stool from Rimowa Vitra 2025 Above The Aluminium Stool comes with a detachable cushion, available in three different colours The Aluminium Toolbox is not a completely new product—its design is inspired by the Vitra Toolbox designed by Arik Levy in 2010 and made of recycled plastic. Now the Toolbox is recast in Rimowa's signature aluminium and lined in recycled fabric from Vitra. All aluminium components of the collaboration are produced at Rimowa's historic headquarters in Cologne, while the upholstered textile elements from Vitra are created at the Vitra Campus in Weil am Rhein. Above The Aluminium Toolbox from Rimowa Vitra 2025 The Aluminium Stool is available in three colour options: silver and ice, silver and papyrus and silver and emerald, and will be released as a limited edition of just 1,000 pieces, retailing at €2,200. The Aluminium Toolbox is available in the same three colour options, and will be released as a limited edition of 100 pieces, retailing at €550. Above The Aluminium Stool at the Rimowa headquarters in Cologne Above The Aluminium Stool is upholstered with recycled fabric from Vitra The Rimowa Vitra 2025 collection will be available exclusively in Europe via and worldwide from Limited edition sticker sets will also be available to purchase on and select RIMOWA stores. To celebrate the launch of this collaboration, a special installation will open at the Fire Station by Zaha Hadid at Vitra Campus in Weil am Rhein, until June 27th, 2025. NOW READ Rosé, Hamilton Jay Chou and the common points in their journeys of self-definition in the Rimowa campaign 10 designer home brands going the eco-conscious route Takashi Murakami on his Louis Vuitton collabs, legacy and 'avoiding boredom' at all costs
Tatler Asia
31-05-2025
- Tatler Asia
Rosé, Hamilton, Jay Chou and the common points in their journeys of self-definition in the Rimowa campaign
Above Rosé and Rimowa (photo: Rimowa) Their stories unfold not just in front of the camera, but through heartfelt narratives—moments of introspection, shifts in perspective, and the quiet significance of life's seemingly small experiences. 'The more I travel, the more I realise how much I have yet to learn,' Rosé reflects. 'Each journey leaves its trace.' For Jay Chou, travel feeds creativity and rekindles his first loves. Hamilton, meanwhile, sees stepping beyond comfort as a way to renew, to press forward. Above Lewis Hamilton and Rimowa (photo: Rimowa) Directed by Daniel Wolfe and Elliott Power, the campaign moves beyond polished visuals. It reveals unspoken emotions often hidden behind public lives. Each icon is featured in two short films: one intimate and behind-the-scenes, the other a lyrical look at their suitcase—a keeper of mementoes, a storyteller in itself. Read more: Understanding why the Cannes Film Festival dress code is problematic Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa) Above Each mark a moment, each surface quietly bearing witness to a life in motion (photo: Rimowa) At the heart of the campaign are three classic Rimowa aluminium suitcases—scuffed, stickered, and storied. Jay Chou's tennis motifs, Rosé's album imagery, Hamilton's nod to his dog Roscoe—each mark a moment, each surface quietly bearing witness to a life in motion. Above These aren't just travel companions; they're part of the narrative (photo: Rimowa) More than a celebration of enduring craftsmanship, Rimowa's Never Still is a poignant reminder that luggage can become an extension of self. These aren't just travel companions; they're part of the narrative—a reflection of lives defined not by destination, but by the journey itself. NOW READ The prosperity story behind iconic jewellery Which Piaget watch design is captivating Korea's leading ladies? Cannes Film Festival: Most memorable fashion moments of all time
