LuLu Hypermarket launches ‘Summer with LuLu' campaign across UAE

LuLu Hypermarket has officially launched its much-anticipated 'Summer with LuLu' campaign across all its stores in the UAE, ushering in the holiday season with exciting deals, engaging in-store activities, and exclusive rewards. The campaign was inaugurated at LuLu Hypermarket in Silicon Central Mall, Dubai, in the presence of senior LuLu Group officials, marking the start of a vibrant retail celebration that will continue throughout the summer across the region.
Crafted to meet the dynamic needs of summer shoppers, the campaign features compelling deals across a wide range of categories — from daily groceries and refreshing beverages to luggage, travel accessories, electronics, mobile phones, refrigerators, air conditioners, and summer fashion.
Customers can also explore exclusive collections in cosmetics, wellness, and beauty essentials, alongside special offers on sunglasses from Eye Express. Further enhancing its commitment to conscious living, the campaign includes an expanded range of organic and healthy food products.
Beyond attractive product offers, 'Summer with LuLu' brings a variety of immersive family experiences. Free summer camps for children, e-gaming championships, and interactive in-store events are being rolled out across the region, transforming everyday shopping into a fun, festive family outing.
"This campaign is part of LuLu's ongoing efforts to create a better shopping experience that goes beyond pricing. Our goal this summer is not just to offer discounts, but to deliver happiness — from exclusive deals to family-friendly activities," said Salim M A, director of LuLu global operations.
A key highlight of the campaign is the exciting diamond gift promotion in collaboration with leading jewellery brand Tanishq. Shoppers who spend Dh100 or more stand a chance to win from an incredible Dh2 million worth of diamond gifts, including Tanishq diamond jewellery, elegant pendants, and exclusive vouchers.
"We are delighted to collaborate with LuLu, the region's most trusted retail chain, to bring this exclusive diamond collection to customers," said Aditya Singh, head of jewellery international business, Titan Company Ltd.
The campaign also features special promotions at LuLu's new value retail format, 'LOT', offering curated collections and budget-friendly products throughout the season.
The 'Summer with LuLu' campaign will run across all LuLu stores in the UAE until July 31, packed with unbeatable offers and unforgettable rewards.
Present at the official launch were Mujeeb Rehman, director of buying; Nishad, director of fashion and lifestyle; Navaneeth, general manager of Line Investments; V Nandakumar, director of marketing and communications; Skanda Venkata Srikrishna Chinni, senior program manager of LuLu Happiness Loyalty, along with other senior officials from the LuLu Group.

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