TripleLift Launches Programmatic Pause Ads with DIRECTV Advertising

TripleLift's pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift's CTV High Impact suite.
TripleLift has announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This offering allows buyers access to DIRECTV's Pause Ad product via programmatic through major DSP partners.
DIRECTV Advertising introduced the Pause Ad format and helped establish it as a high-impact unit, earning an Emmy in 2024 for its non-disruptive approach. The format turns viewer-initiated pauses into an ad opportunity by delivering dynamic, subtly animated creative during natural content breaks.
Now, with TripleLift's technology, the format no longer relies on direct sales integration. Instead, it is available programmatically through major DSPs using standard VAST tags and Deal IDs, making it as straightforward to activate as any other CTV campaign. Buyers also gain access to additional creative options.
Following the success of Enhanced Spots, which demonstrated an 8-point increase in likelihood to rewatch content and a 5-point improvement in program enjoyment versus traditional CTV spots, pause ads represent the evolution in TripleLift's creative technology leadership.
ALSO READ: Fubo Launches Programmatic Pause Ads on CTV
'We're witnessing the emergence of advertising moments that didn't exist five years ago. Pause ads exemplify our mission to transform standard placements into meaningful brand experiences,' said Dave Helmreich, CEO at TripleLift.
'In partnership with DIRECTV Advertising, we're making their award-winning ad format programmatically accessible, removing every barrier between advertisers and innovation. We are creating a premium x-CTV publisher pause ad offering to delight both advertisers and viewers with a beautiful and efficient advertising experience.'
TripleLift includes complete creative development as added value with every pause ad campaign. Advertisers need to only provide a single video asset, and TripleLift's creative technology team transforms it into an optimised slideshow experience within five business days – with no creative fees.
'The traditional model requires advertisers to bring finished creative assets and navigate complex direct sales processes,' said Eliza Davies, VP CTV Supply at TripleLift.
'We're building toward a one-tag, one-line-item future where advertisers buy pause ads through TripleLift and we handle all the creative heavy lifting – from dynamic publisher template adaptation to ensuring every execution meets CTV specifications across different environments.'
Rose McGovern, Head of Programmatic at DIRECTV Advertising, said, 'Pause ads represent a natural evolution in how viewers engage with content, and making them programmatically accessible unlocks their true potential.'
'TripleLift's creative technology ensures these exchanges translate into meaningful brand moments that amplify the viewer's experience while delivering results advertisers can measure.'
TripleLift's pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift's CTV High Impact suite.
ALSO READ: Amazon Ads Unveils Updates on DSP Experience, AI Ad Tools
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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Martechvibe

12-06-2025

• Martechvibe

TripleLift Launches Programmatic Pause Ads with DIRECTV Advertising

TripleLift's pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift's CTV High Impact suite. TripleLift has announced the launch of programmatic Pause Ads in partnership with DIRECTV Advertising. This offering allows buyers access to DIRECTV's Pause Ad product via programmatic through major DSP partners. DIRECTV Advertising introduced the Pause Ad format and helped establish it as a high-impact unit, earning an Emmy in 2024 for its non-disruptive approach. The format turns viewer-initiated pauses into an ad opportunity by delivering dynamic, subtly animated creative during natural content breaks. Now, with TripleLift's technology, the format no longer relies on direct sales integration. Instead, it is available programmatically through major DSPs using standard VAST tags and Deal IDs, making it as straightforward to activate as any other CTV campaign. Buyers also gain access to additional creative options. Following the success of Enhanced Spots, which demonstrated an 8-point increase in likelihood to rewatch content and a 5-point improvement in program enjoyment versus traditional CTV spots, pause ads represent the evolution in TripleLift's creative technology leadership. ALSO READ: Fubo Launches Programmatic Pause Ads on CTV 'We're witnessing the emergence of advertising moments that didn't exist five years ago. Pause ads exemplify our mission to transform standard placements into meaningful brand experiences,' said Dave Helmreich, CEO at TripleLift. 'In partnership with DIRECTV Advertising, we're making their award-winning ad format programmatically accessible, removing every barrier between advertisers and innovation. We are creating a premium x-CTV publisher pause ad offering to delight both advertisers and viewers with a beautiful and efficient advertising experience.' TripleLift includes complete creative development as added value with every pause ad campaign. Advertisers need to only provide a single video asset, and TripleLift's creative technology team transforms it into an optimised slideshow experience within five business days – with no creative fees. 'The traditional model requires advertisers to bring finished creative assets and navigate complex direct sales processes,' said Eliza Davies, VP CTV Supply at TripleLift. 'We're building toward a one-tag, one-line-item future where advertisers buy pause ads through TripleLift and we handle all the creative heavy lifting – from dynamic publisher template adaptation to ensuring every execution meets CTV specifications across different environments.' Rose McGovern, Head of Programmatic at DIRECTV Advertising, said, 'Pause ads represent a natural evolution in how viewers engage with content, and making them programmatically accessible unlocks their true potential.' 'TripleLift's creative technology ensures these exchanges translate into meaningful brand moments that amplify the viewer's experience while delivering results advertisers can measure.' TripleLift's pause ad solution is DSP and publisher-ad server-agnostic, integrating seamlessly with major DSP platforms certified with TripleLift's CTV High Impact suite. ALSO READ: Amazon Ads Unveils Updates on DSP Experience, AI Ad Tools The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

Campaign ME

09-05-2025

• Campaign ME

Industry Snapshot: The creative rise from Saudi Arabia to the world

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage. What does it take to be a multiple award-winning agency that also helps clients meet their brand and business objectives? It started with building an exceptional team – talent from diverse creative disciplines and cultural backgrounds, all united by one mindset: How do we push boundaries and go bigger? Insight and research have been core to our process from the beginning, especially when speaking to global audiences. We focus on creating culturally resonant work – storytelling that fans instantly connect with, share, and remember. But above all, it requires trust. We're fortunate to work with clients who empower us to think boldly and execute without compromise. That trust has allowed us to explore a wide range of creative expressions – from turning a golf cart into a mobile DJ experience with LIV Golf to designing a bespoke luxury watch with Riyadh Season and Jacob & Co. which was auctioned at Sotheby's for the Make-A-Wish Foundation. It's also taken us from a psychological thriller boxing promo voiced by Kylie Minogue that got us our first Emmy nomination to an all-star production tennis film featuring six of the sport's biggest names. Each project represents a different kind of creative risk – but all share the same DNA: bold ideas, cultural relevance and the trust to bring them to life globally. These initiatives didn't just win awards – they delivered impact. They broke out across social, earned global media coverage, and elevated brand visibility. More importantly, they positioned us as a creative force -attracting world-class directors who now seek to collaborate because they believe in the BigTime vision. None of this would be possible without the belief and support of His Excellency Turki AlAlshikh, Chairman of the General Entertainment Authority and Riyadh Season – a driving force in enabling us to take Saudi creativity global. His support continues to inspire us as we build culturally relevant work that delivers results on local, regional, and global levels. How is BigTime helping Saudi Arabia reshape the way the world views the Kingdom in line with Vision 2030? Our work is shifting global perceptions of Saudi Arabia – not just as a market, but as a creative powerhouse. Through global sports and cinematic storytelling for Riyadh Season, the reaction has been overwhelmingly positive. Thanks to Riyadh Season, we've produced promos that set new standards – locally and globally. One tennis promo was described as 'bigger than a Marvel movie'. This momentum earned BigTime a place among the Top 12 Independent Agencies globally – a first for Saudi – and the Independent Agency of the Year recognition at Dubai Lynx, Adfest and Cresta. It is important not to group Saudi Arabia within 'Middle East marketing strategies', but instead to focus on marketing specifically for Saudi Arabia because … Saudi Arabia is a distinct nation with five major regions, each with its own subcultures, dialects and humour. With 70 per cent of our population under 30, we're young, hyper-connected, and culturally fluid. Marketers must move beyond assumptions. They need to understand us with precision and nuance – like the TikTok algorithm does. Only then can brands truly speak our language. Brands, marketers and agency leaders in Saudi Arabia must prioritise … Pop culture. If a brand isn't participating, it risks irrelevance. We don't respond to hard-sell tactics or recycled real-time bidding (RTB). We want smart, emotional, and culturally in-tune storytelling. When a message feels native, it sticks. Get it right, and it becomes part of the culture. The biggest marketing disruption in Saudi Arabia in the next two years will be … The intersection of high-quality content, technology, and gaming. Gen Z sees gaming creators as bigger than athletes. The real opportunity is building content with this audience – content that blends smart storytelling with the platforms and formats they care about. The biggest proportion of marketing budget allocation for brands in Saudi Arabia should be towards … Ideas that work. Not fixed deliverables. When briefs are outcome-driven, not media-led, bold and effective campaigns are born – the kind that truly moves the needle. Local Saudi Arabia icons, celebrities, influencers, and gamers will have an effect on Saudi marketing because … We're seeing Saudi creators gain real global appeal – from singers and artists to gaming icons. This gives brands a powerful opportunity to collaborate with talent that's locally relevant and globally resonant. The most important challenge that needs to be addressed within Saudi Arabia's creative, marketing, and advertising industry is … Consistency in creative standards. We've proven we can break through. Now, we need to sustain it – through investment in originality, nurturing talent, and committing to ideas that are media-neutral, insight-driven and globally competitive. My opinion on the brand versus performance debate is that … This debate is outdated. Today, the right creative can deliver both brand impact and performance in one shot. When work lands culturally, everything else follows. By Mohammed Sehly, Chief Executive Officer, BigTime Creative Shop

Arabian Business

05-05-2025

• Arabian Business

Million dollar broker: How reality TV star Ben Bandari built his AED22bn Dubai real estate portfolio

In a city sculpted from ambition and bold moves, Ben Bandari deals in certainties. When we meet at Villa Flora, a mansion that embodies Dubai's particular brand of opulence, Bandari's calculated confidence feels like part of the property's fixtures. His gestures – the meticulous cuff adjustment, the practiced sweep of an arm toward the golf course vista – telegraph a man who has transmuted Dubai's relentless optimism into quantifiable assets: $5.99 billion in transactions over two decades. The afternoon light cascades across Villa Flora's pristine marble floors, casting geometric shadows through floor-to-ceiling windows that frame a manicured golf course. Here in DAMAC Hills, Bandari adjusts his impeccably tailored blue suit sleeve, revealing a gleam of his luxury watch. His pink silk tie captures the light as he gestures toward the panorama. 'Not bad, right?' he says, the understatement hanging in the air like fine perfume. Reality TV transforms business To millions of viewers across 60 countries, Bandari is the breakout star of Million Dollar Listing UAE, the Emmy-nominated reality show currently filming its highly anticipated second season. The first season broke viewership records on STARZPLAY, becoming the number one show within 24 hours of its premiere. 'It's been a really, really great experience, and the exposure has been great,' says Bandari, reflecting on how the show has transformed his life. 'Everywhere I go, everyone knows Ben Bandari. I have random people, literally daily, in the real estate world congratulating me on season two.' For the casual viewer, Bandari appears as the consummate professional – serious, focused, all business. Yet behind the cameras, colleagues know him as the strategic mastermind who spent five years pitching the show before finding the right partners in Image Nation Abu Dhabi and Aldar Properties. Most recently, DAMAC has joined as a sponsor for Season 2, creating a triumvirate of the UAE's most influential property players backing the program. 'In terms of business, it's been amazing,' Bandari explains. 'Sellers who've watched the show contact me to give their properties exclusively. Buyers reach out because they want to deal with someone they've watched. And developers send boxes of chocolates every week, asking us to come to their sales offices.' The show's success has provided unprecedented recruitment opportunities. 'A lot of agents want to work for me and for BenCo real estate,' he notes, describing how his personal brand has grown exponentially since the show's premiere. The reality behind reality TV While Bandari's televised success has inspired many to enter real estate, he cautions against assuming the job is as glamorous as it appears. 'Once they dive into the industry, they quickly find out it's not as easy as it seems on television. On TV, it just shows the listing appointment, the open houses, and closure of deals.' The reality includes 'a lot of hard work, a lot of stress, a lot of rejection. Nine out of ten deals pretty much fall through. It's a numbers game that takes discipline to become successful.' He emphasises the fierce competition in Dubai's market. 'It's a very cutthroat industry. There's 26-27,000 registered real estate brokers. People are jumping into the industry because they think it's quick money and fast cash. It's not.' The upcoming second season will expand to 12 episodes, with Bandari once again starring alongside Riad Gohar and Rami Wahood, joined by new cast members Sara Serhan and Mai Khaled. 'The two weeks that we've filmed, I can assure you there's more drama than all of Season one,' Bandari reveals, though he's quick to clarify: 'It's not trash TV. It's arguing about real estate, it's arguing about who's listing.' Beyond the brokerage The TV exposure has supercharged Bandari's newest venture: DevCore Properties. 'We're a project sales and marketing company that works with developers from land acquisition to design to build.' DevCore functions as both the consultant and sales arm for developers navigating Dubai's complex property sector. 'We have our own in-house architects and consultants. We know all the contractors in this country. We can advise them on the right path.' The venture has already secured its first major client. 'Our first developer on board is LEOS International, a UK developer that's been on the market for about three years. We'll be handling their sales and marketing for Weybridge 5, their fifth building in Dubailand with about 190 units.' He describes the project as a 'state-of-the-art' and 'sexy' building with studios, one, two, and three-bedroom units priced at approximately $1,300 per square foot. 'The good thing about this building, which LEOS has never done, is they're selling it fully furnished at this price. It's turnkey, so once it's handed over, you can rent it out and from the rental income, you can pay the instalments.' From dropout to Dubai icon Few have observed Dubai's rise from as many vantage points as Bandari. When he arrived in 2002 with CAD 700 (approximately $510) in his pocket, Dubai had just begun its freehold revolution. Sheikh Mohammed bin Rashid Al Maktoum's decree allowing foreigners to buy property in designated areas was transforming the emirate from regional outpost to global luxury destination. 'Media City, Internet City didn't exist,' Bandari recalls of early Dubai. 'It was dark at night. There was really nothing there. And 70 per cent of Sheikh Zayed Road today was not around.' Born and raised in Vancouver to Iranian parents, Bandari's early career was tumultuous. 'I was a dropout, a university dropout. I came from a very strict family where you had to be a doctor or an engineer. I did retail. I was a telemarketer. I was pretty much scraping, hustling, trying to make money in Canada.' His fortunes changed when a family connection led to Dubai, where he accepted a position paying just $436 monthly. 'I was the lowest-paid Canadian on the planet. I lived in a one-bedroom with five people. It was like military – we'd wake up in the morning and all stand in line to take a shower.' The intervention What truly transformed his career's trajectory was his mother's visit to Dubai. Appalled by his living conditions, 'My mom pretty much challenged me,' he recalls. 'She started calling real estate companies herself.' This led to Better Homes, where Bandari rejected $2,726 salary for a 50/50 commission structure. In an unexpected twist, his mother joined him in real estate. 'My mom actually wanted to work as well. She's like, 'it'll be fun, and I'll show you how it's done.'' The decision paid immediate dividends. 'My first month, I sold a villa in The Meadows, all off-plan, $545,190, 2 per cent – $10,903. I made $5,451,' he recounts. 'The next month I made $10,903, the month after, my third month, I made $21,806.' By 2004-2006, Bandari was averaging over $54,519 monthly. Surviving boom and bust When the 2008 global financial crisis hit, Bandari faced devastation. 'We sold a building, literally a $190.8 million building in Waterfront. The payment was due right before everything collapsed. The developer ran off with the money.' Half of his wealth disappeared overnight. Instead of retreating, he recalibrated. This experience informed his decision to launch BenCo Real Estate during the pandemic. 'I learned my lesson in 2009, 2008. All the real estate companies that set up and started their empires today… they set up during a crisis.' Leadership philosophy Today, Bandari manages his brokerage, television career, Bandari Investment Group, and DevCore while mentoring the next generation of real estate professionals. His management style reflects his journey from shared apartment to luxury real estate empire. 'My leadership philosophy, my management philosophy is basically take care of your people and your people will take care of you,' he explains. 'I try to establish more of a friendship with the people who work at BenCo and DevCore.' This philosophy manifests in his office arrangement. 'I don't have an office for myself, so I sit with the staff. Our business model is horizontal management, not vertical. There's no hierarchy. Everyone's the same, including myself.' Despite managing 60-70 staff members across two businesses, 'I'm basically there for every single one of them. I answer their calls, I answer their messages. If they need me to meet a client, I try and take time. Juggling the two businesses, my own clients, the TV show – it's difficult, but I know this is what's going to elevate and make me successful.' Building a legacy For all his ambition and business acumen, Bandari has a surprising focus on mentoring the next generation. 'Don't think you can do it all on your own,' he advises. 'Find someone that can mentor you, even if it means working for three, four months for free or on a lower salary, just to sit by them, listen to them, listen to the way they talk, how they negotiate.' As our conversation concludes, his phone lights up with details of another potential transaction. In a city defined by ambition, Ben Bandari – once a university dropout with $510 to his name – has become as fundamental to Dubai's luxury real estate sector as the Burj Khalifa is to its skyline. 'Now the driving force for me today is not just to save money. We've already made the money,' Bandari says. 'I want to build a legacy. BenCo Real Estate – we go international, we have maybe 20 branches here, London, China, the US. This is what really turns me on right now.' In this industry, he concludes, 'you are only as relevant as your last transaction – and as effective as the people you've taught along the way.'