JWP Connatix talks video monetization for publishers and broadcasters
JWP Connatix, a leading video technology company and monetization platform, is in a new phase of growth since Connatix and JW Player merged last October. The company is using its scale to help publishing and broadcasting clients make money with video, while also providing solutions for advertisers to reach their audiences.
Here, John Nardone, who took the reins as CEO in March, speaks about the range of solutions JWP Connatix provides to clients, how it uses artificial intelligence and its partnership with the New York Post and Page Six.
Q: How does JWP Connatix work with clients?
John Nardone: JWP Connatix helps our clients in publishing and broadcasting make money with video. We provide them with a range of solutions for video content management, video on demand online and for streaming, live streaming and programmatic advertising monetization.
3 JWP Connatix CEO John Nardone.
JWP Connatix
We work with over 7,000 clients globally, including 80% of the top 25 comScore US publishers, along with major advertisers, and leading broadcasters across categories including sports, news, entertainment, and more.
Q: How has the merger supercharged your business?
JN: Historically, JW Player provided video infrastructure solutions, while Connatix provided programmatic advertising monetization. We shared a lot of customers, including the New York Post, who leveraged different pieces of our separate platforms to power their video strategies. Now, we've combined the best of both offerings into one streamlined solution that helps media owners stream and monetize videos while enabling advertisers to reach their audiences on premium content — bringing both the buy and sell sides of the industry closer together with seamless technology that enables clients to focus on viewer engagement, user experience, and storytelling.
Our customers want to be able to focus on what they do best…creating great content…while streamlining their operations. Being able to offer a more complete and integrated set of services helps them to stretch their budget without sacrificing quality. JWP and Connatix have both always been committed to supporting the digital media industry, and that commitment continues now as JWP Connatix.
Q: Tell me about your partnership with The New York Post?
JN: JWP Connatix has been working with The New York Post for four plus years. JWP historically powered The New York Post's top-of-page online video player (OVP), while Connatix powered the mid-page videos on both New York Post and Page Six. They've been a dream partner over the years, always looking toward the future and thinking strategically about how to use video to better engage with their audience and advertisers while always prioritizing a top-notch reader experience. We are thrilled to continue our partnership with The New York Post, helping them take a unified editorial approach and streamlining their backend video and monetization technology so they can focus on what really matters: continuing to provide quality stories with a great user experience for their readers.
3 JWP Connatix has been working with the New York Post for over four years.
JWP Connatix
Q: You were named CEO in March. What has been your path to JWP Connatix and how has it prepared you for this job?
JN: I've been working in online advertising since the very beginning, with the first digital agency, Modem Media, where we placed the first paid ads on the internet. I was a founding board member of the IAB in 1995. And over the past 30 years, I've been involved in numerous successful ventures, driving significant company growth and seeing through many mergers, acquisitions and exits at companies including MediaOcean, Flashtalking, and [X+1].
Since 1994, my career has centered on harnessing new technologies as they disrupt the media and advertising business. JW Player and Connatix were also industry pioneers, so I feel right at home with this outstanding team of technology and advertising experts.
Over the past few months, we've been focused on completing the merger and re-setting our company strategy for an A.I.-focused future.The consumer demand for quality video experiences just keeps increasing, and we want to continue to help our publisher and broadcast customers engage their consumers wherever they are…on the open web, on social media, or on YouTube.
Q: What is the biggest challenge facing your clients and what are some solutions you can offer them?
JN: The digital publishing industry is wrestling with a lot of challenges. Consumer behavior has been shifting to short form content, user created content and social platforms, so the competition for consumer attention is more fierce than ever. At the same time AI powered search is quickly rewriting the rulebook for how consumers find and consume content. Meanwhile, streaming has disrupted the old distribution and economic models for broadcasters. Layer on top the current economic uncertainty, and our customers are having to adapt, innovate and make tough choices to allocate their resources.
At the least, JWP Connatix can help relieve their technology stress. We offer video infrastructure for content management and playback; CTV streaming; digital rights protection, and advertising monetization solutions.
Monetization is key to the survival of most publishers, and we're here to simplify that process for them so they can reinvest in the business and continue to focus on the reader experience and editorial storytelling, while we handle the tech.
3 Connatix and JW Player merged last October.
JW Player / Connatix
Q: How has the use of video evolved for publishers?
JN: As digital publishing has evolved, so has the prominence of video. What was once a nice-to-have is now a key piece of both the editorial and monetization workflow for publishers. Video can be the whole story, like a news update or a video interview, or it can enhance a written story, like a video showing a deeper dive into the topic of an article. With the rise of contextual tools, video has also become a powerful engagement tool.
Publishers can create contextual playlists that pair videos with articles about similar topics, giving readers access to more information while also keeping them engaged and on-site longer. It's also an extremely powerful tool for advertising – unlocking the ability for brands to complement a publisher's content with their brand messages to increase affinity and engagement. And the growth of video-driven social platforms like TikTok has opened the door for new engaging formats that publishers are starting to take advantage of – like vertical video to boost mobile engagement with a full-screen viewing experience.
Q: AI is a huge focus for companies. How are you incorporating it into your business?
JN: Our contextual targeting tool, Deep Contextual™ is powered by AI technology including natural language processing and machine learning to understand the context of a video, scanning video, page, and audio to identify famous brands or individuals and turning those into categories for advertisers to target. We've also seen our publisher partners lean into AI to streamline workflows, like having AI engines parse through information to help an editor find a data point to enhance a story. We also leverage AI in our video studio offerings, using the technology to dynamically update videos with the latest sports scores and stock market updates so that publishers can add these into relevant articles without needing to create a new video every day or after every game.
Q: What are your plans to grow JWP Connatix?
JN: I am incredibly excited about the future of JWP Connatix. My short term goal is to continue to finalize all pieces of our merger, and we're almost there. But we have an ambitious innovation agenda and look forward to introducing new products and solutions to help publishers and broadcasters build, manage and distribute their content, and to help them enhance advertising revenue. We are blessed to have a fantastic team of video technologists who can bring these new opportunities to life for us and our customers.
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New York Post
2 days ago
- New York Post
JWP Connatix talks video monetization for publishers and broadcasters
JWP Connatix, a leading video technology company and monetization platform, is in a new phase of growth since Connatix and JW Player merged last October. The company is using its scale to help publishing and broadcasting clients make money with video, while also providing solutions for advertisers to reach their audiences. Here, John Nardone, who took the reins as CEO in March, speaks about the range of solutions JWP Connatix provides to clients, how it uses artificial intelligence and its partnership with the New York Post and Page Six. Q: How does JWP Connatix work with clients? John Nardone: JWP Connatix helps our clients in publishing and broadcasting make money with video. We provide them with a range of solutions for video content management, video on demand online and for streaming, live streaming and programmatic advertising monetization. 3 JWP Connatix CEO John Nardone. JWP Connatix We work with over 7,000 clients globally, including 80% of the top 25 comScore US publishers, along with major advertisers, and leading broadcasters across categories including sports, news, entertainment, and more. Q: How has the merger supercharged your business? JN: Historically, JW Player provided video infrastructure solutions, while Connatix provided programmatic advertising monetization. We shared a lot of customers, including the New York Post, who leveraged different pieces of our separate platforms to power their video strategies. Now, we've combined the best of both offerings into one streamlined solution that helps media owners stream and monetize videos while enabling advertisers to reach their audiences on premium content — bringing both the buy and sell sides of the industry closer together with seamless technology that enables clients to focus on viewer engagement, user experience, and storytelling. Our customers want to be able to focus on what they do best…creating great content…while streamlining their operations. Being able to offer a more complete and integrated set of services helps them to stretch their budget without sacrificing quality. JWP and Connatix have both always been committed to supporting the digital media industry, and that commitment continues now as JWP Connatix. Q: Tell me about your partnership with The New York Post? JN: JWP Connatix has been working with The New York Post for four plus years. JWP historically powered The New York Post's top-of-page online video player (OVP), while Connatix powered the mid-page videos on both New York Post and Page Six. They've been a dream partner over the years, always looking toward the future and thinking strategically about how to use video to better engage with their audience and advertisers while always prioritizing a top-notch reader experience. We are thrilled to continue our partnership with The New York Post, helping them take a unified editorial approach and streamlining their backend video and monetization technology so they can focus on what really matters: continuing to provide quality stories with a great user experience for their readers. 3 JWP Connatix has been working with the New York Post for over four years. JWP Connatix Q: You were named CEO in March. What has been your path to JWP Connatix and how has it prepared you for this job? JN: I've been working in online advertising since the very beginning, with the first digital agency, Modem Media, where we placed the first paid ads on the internet. I was a founding board member of the IAB in 1995. And over the past 30 years, I've been involved in numerous successful ventures, driving significant company growth and seeing through many mergers, acquisitions and exits at companies including MediaOcean, Flashtalking, and [X+1]. Since 1994, my career has centered on harnessing new technologies as they disrupt the media and advertising business. JW Player and Connatix were also industry pioneers, so I feel right at home with this outstanding team of technology and advertising experts. Over the past few months, we've been focused on completing the merger and re-setting our company strategy for an A.I.-focused consumer demand for quality video experiences just keeps increasing, and we want to continue to help our publisher and broadcast customers engage their consumers wherever they are…on the open web, on social media, or on YouTube. Q: What is the biggest challenge facing your clients and what are some solutions you can offer them? JN: The digital publishing industry is wrestling with a lot of challenges. Consumer behavior has been shifting to short form content, user created content and social platforms, so the competition for consumer attention is more fierce than ever. At the same time AI powered search is quickly rewriting the rulebook for how consumers find and consume content. Meanwhile, streaming has disrupted the old distribution and economic models for broadcasters. Layer on top the current economic uncertainty, and our customers are having to adapt, innovate and make tough choices to allocate their resources. At the least, JWP Connatix can help relieve their technology stress. We offer video infrastructure for content management and playback; CTV streaming; digital rights protection, and advertising monetization solutions. Monetization is key to the survival of most publishers, and we're here to simplify that process for them so they can reinvest in the business and continue to focus on the reader experience and editorial storytelling, while we handle the tech. 3 Connatix and JW Player merged last October. JW Player / Connatix Q: How has the use of video evolved for publishers? JN: As digital publishing has evolved, so has the prominence of video. What was once a nice-to-have is now a key piece of both the editorial and monetization workflow for publishers. Video can be the whole story, like a news update or a video interview, or it can enhance a written story, like a video showing a deeper dive into the topic of an article. With the rise of contextual tools, video has also become a powerful engagement tool. Publishers can create contextual playlists that pair videos with articles about similar topics, giving readers access to more information while also keeping them engaged and on-site longer. It's also an extremely powerful tool for advertising – unlocking the ability for brands to complement a publisher's content with their brand messages to increase affinity and engagement. And the growth of video-driven social platforms like TikTok has opened the door for new engaging formats that publishers are starting to take advantage of – like vertical video to boost mobile engagement with a full-screen viewing experience. Q: AI is a huge focus for companies. How are you incorporating it into your business? JN: Our contextual targeting tool, Deep Contextual™ is powered by AI technology including natural language processing and machine learning to understand the context of a video, scanning video, page, and audio to identify famous brands or individuals and turning those into categories for advertisers to target. We've also seen our publisher partners lean into AI to streamline workflows, like having AI engines parse through information to help an editor find a data point to enhance a story. We also leverage AI in our video studio offerings, using the technology to dynamically update videos with the latest sports scores and stock market updates so that publishers can add these into relevant articles without needing to create a new video every day or after every game. Q: What are your plans to grow JWP Connatix? JN: I am incredibly excited about the future of JWP Connatix. My short term goal is to continue to finalize all pieces of our merger, and we're almost there. But we have an ambitious innovation agenda and look forward to introducing new products and solutions to help publishers and broadcasters build, manage and distribute their content, and to help them enhance advertising revenue. We are blessed to have a fantastic team of video technologists who can bring these new opportunities to life for us and our customers.
New York Post
3 days ago
- New York Post
How to find the best crypto signals
The New York Post may receive revenue from affiliate/advertising partnerships for sharing this content and/or if you click or make a purchase. Crypto signals — those well-timed nudges that tell you when to buy, sell, or sit tight — are becoming essential in today's fast-moving digital markets. Best Wallet, a non-custodial, anonymous Bitcoin wallet, is an ideal tool for users who care about privacy and control. It is now part of the broader signal ecosystem, helping investors act without sacrificing security. Best Wallet, a non-custodial, anonymous Bitcoin wallet, is an ideal tool for users who care about privacy and control. But as with anything in crypto, there's plenty of noise. Some signals are backed by serious research while others lack the same rigorous verification. So how do you tell what's worth following? Crypto signals are trade ideas or alerts that help traders determine when to enter or exit positions. They can be generated through technical analysis, AI algorithms or insights from experienced analysts. Signals are commonly delivered via Telegram, Discord, email newsletters or dedicated platforms. Are You Crypto Curious? How to start crypto trading today Best Wallet Download a trusted exchange app — Start by choosing a licensed crypto exchange. We recommend starting with the Best Wallet app, available for both iOS and Android. Create and verify your account — Sign up using your email, Google, or Apple ID. To complete registration, you'll need to verify your identity with a government-issued ID and enable two-factor authentication (2FA) for added security. Fund your account — Deposit money into your account by linking a bank account or credit card or even using gift cards. Choose an option that best fits your lifestyle. Buy your first cryptocurrency — Use the app's marketplace or swap tool to purchase crypto by entering the ticker symbol — like BTC for Bitcoin or ETH for Ethereum — and follow the prompts to complete the transaction. Choose how to store your crypto — Decide whether you'll keep your crypto in the exchange, move it to a digital wallet (hot wallet), or store it offline (cold wallet) for extra protection. LEARN MORE A good signal is like a good tip — its value depends on the credibility of the source. 'The best place to find and experiment with crypto signals is through online communities like Cryptotwits, where investors and traders of all experience levels share their approaches to the market,' said Tom Bruni, editor-in-chief at Stocktwits. Amberdata is a blockchain and crypto asset analytics platform. But not all insight comes from public chatter. Brian Huang, co-founder of Glider, points to advanced tools like Arkham, Parsec, Nansen and Kaito that help track whale activity before it affects the broader market. Transparency matters too. Poliakov noted that while many signals are shared on social platforms like Discord and Telegram, the more credible ones come from providers who offer transparent performance data and clearly outline their methodology. He advised users to independently verify past performance and remain cautious — as many services lack regulatory oversight. Logo of Glider, a crypto automation platform that executes trades based on user-defined signals. For Ovie Faruq, a former Barclays trader turned Web3 builder, one resource stands above the rest. 'Hands down, Real Vision provides the strongest technical and fundamental analysis of both crypto and macro markets.' Others say the best information comes from triangulating data across crypto ecosystems. 'In derivatives we can figure out dealer positioning for options, hedging activity in the underlying futures, OI build-up and leverage liquidation inflection points,' said Greg Magadini, director of derivatives at Amberdata. Signals are inputs — not blueprints. And in crypto, context is everything. 'Investors should utilize crypto signals as part of their comprehensive investment or trading plan. A signal on its own may mean different things to different investors. Context matters, and investors need to tailor any signal or data point to their market approach,' Bruni said. Logo of CryptoTwits, a community-driven platform where traders share real-time crypto market insights and signal strategies. One of the most widely watched indicators is the movement of funds to exchanges. 'One of the most common signals is movement of assets to centralized exchanges like Coinbase or Binance,' said Huang. 'Typically, when assets are moved to a centralized exchange it means they are getting ready to be sold. If large amounts of an asset are moved to an exchange, it's generally a signal to sell that token.' But even solid signals aren't foolproof. Poliakov emphasized that crypto signals should be used as tools within a broader strategy, not relied on blindly. He advised evaluating signals based on individual risk appetite, trading style and overall portfolio exposure. Different strategies call for different data. Magadini turns to derivatives activity for clues. 'In derivatives we can figure out dealer positioning for options, hedging activity in the underlying futures, OI build-up and leverage liquidation inflection points,' Magadini said. Arkham is an intelligence platform that deanonymizes blockchain activity to help users identify the people and entities behind crypto wallets and transactions. From a research standpoint, Marshall encourages using systems that can identify shifts in market conditions. 'Our research shows implementing regime detection systems that identify market state changes, then layering on specific signals like DeFi lending behavior as sentiment indicators or order book pressure analysis for execution timing,' he said. And while some traders look to signals as answers, others don't put them on a pedestal. Bitcoin is a decentralized digital currency that enables peer-to-peer transactions without the need for a central authority or intermediary. Galeno – 'Don't get married to them, there is no black or white or right or wrong answer,' Faruq said. Crypto signals can be effective — but only when used wisely. Traders must understand how the signals are generated, interpret them within the broader market context and avoid relying on them blindly. Signals that are consistently profitable are rare, and no signal system is immune to volatility or market manipulation. They can be — if you understand what they are and how to use them. 'Trading could even happen in the middle of the night, leading to profits you may have missed while asleep,' Huang noted, referring to tools like Glider that automate trades. Poliakov, however, isn't entirely convinced. He argued that most signals tend to underperform when compared to a disciplined investment strategy. Without a proven track record or solid verification, he cautioned, many signals serve more as marketing tools than reliable indicators. Bruni agrees that signals are only as good as the plan behind them. 'You need a plan. Otherwise, you're just chasing shiny objects.' Faruq is even more blunt. 'If there were a binary signal that could tell you to buy or sell, couldn't you just use AI to print money forever?' he said. Binance is one of the world's largest cryptocurrency exchanges, offering a wide range of digital asset trading pairs, advanced tools, and liquidity for both retail and institutional traders. REUTERS 'Signals are mostly subjective and only explain things AFTER the fact.' Still, for those who know where to look, there are real opportunities. Magadini noted that crypto markets still contain significant inefficiencies — ranging from futures basis opportunities and volatility asymmetries to DeFi and TradFi arbitrage — that informed traders can exploit. Binance remains one of the largest and most liquid crypto exchanges in the world, making it a top platform for signal use. Many signal providers tailor their strategies to Binance's order books, token listings, and trading pairs. Tools like CoinPanel, CryptoQuant and Binance-specific bots are often integrated into Telegram or Discord groups — offering users targeted signals for short-term trades, arbitrage and trend reversals. Still, users should verify the track record of any Binance-focused signal provider and ensure they align with their trading goals. Timing is everything for day traders. A few minutes can make or break a trade. 'One signal people typically watch for is token unlocks,' Huang said. 'A token unlock is when more supply of that token comes to market because investors have vesting schedules. More supply hitting the market typically dilutes the value of all of the other tokens. Many times VCs will immediately sell their token unlock, so they can get back their liquidity.' Colkitt kept it simple, telling The Post: 'Day trading is a speed game—your signals need to be fast, composable, and rooted in real-time market movement.' Real Vision is a financial media and research platform that provides deep-dive analysis on crypto, macroeconomics, and investing, featuring expert interviews and market insights. Faruq, however, saw it differently. 'Pointless,' he said. 'You might as well go to the casino. You're trading against institutions with 100 times more data than you.' Poliakov offers an alternative for those who want access to capital without selling. APX Lending allows clients to take out secured loans while keeping their crypto positions intact — letting them reinvest or deploy capital without triggering taxable events or forfeiting long-term upside. New York Post Approved Our Top Pick. Best Wallet The Best Wallet app puts security first with biometric logins, two-factor authentication, and full non-custodial control — so you hold your keys, not just your coins. With support for thousands of altcoins across 60+ blockchains, it pairs top-tier security with powerful, user-friendly tools — making it the safest, most innovative way to HODL, swap, and manage your crypto. Learn More 108M+ Users Worldwide Coinbase Coinbase is building a more inclusive financial future for over a billion people, enabling them to trade, stake, spend, and transfer crypto on a secure and trusted platform. It powers the on-chain economy with essential infrastructure, global access, and a commitment to fair, responsible innovation. Learn More 114.9% BTC Reserve Ratio Kraken Kraken takes crypto security seriously, with FIDO2-compliant Passkey logins, encrypted communications, and customizable API permissions that keep your account firmly in your control. With no phone-based recovery, time-locked global settings, and real-time threat monitoring, it's built to protect your assets at every layer. Learn More $232B Platform Assets Robinhood Robinhood Crypto offers a user-friendly platform for trading and transferring digital assets, including the ability to securely and easily send and receive crypto to and from external wallets. With its self-custody Robinhood Wallet, it manages crypto holdings across multiple blockchains, including Ethereum, Bitcoin, and Solana. Learn More 20% of Global Crypto Secured Ledger Ledger is a leading provider of secure hardware wallets, offering devices like the Ledger Nano X and Ledger Stax that protect private keys offline using industry-leading Secure Element chips and a proprietary operating system. Paired with the Ledger Live app, manage over 5,500 digital assets, including cryptocurrencies and NFTs. Learn More 100M+ Users & Growing lets you buy, sell and trade over 400 cryptocurrencies, including Bitcoin and Ethereum, with zero-fee USD deposits, wire, and Apple/Google Pay. With a user base exceeding 140 million, the platform gives advanced trading options, a self-custodial wallet through Onchain, and industry-leading security certifications. Learn More $53T+ in Transactions Uphold Uphold is a multi-asset trading platform that enables users to buy, sell, and swap over 360 cryptocurrencies, 27 fiat currencies, and four precious metals, all in a single step. With features like assisted self-custody via the Uphold Vault, staking rewards up to 16.8%, and real-time reserve transparency, it offers a secure and versatile experience for both beginners and seasoned investors. Learn More The New York Post may receive revenue from affiliate/advertising partnerships for sharing this content and/or if you click or make a purchase.
New York Post
13-06-2025
- New York Post
How to find upcoming tokens using the best crypto launchpad
The New York Post may receive revenue from affiliate/advertising partnerships for sharing this content and/or if you click or make a purchase. Cryptocurrency investors eager to discover the next breakout project will find it essential to understand how to navigate launchpads. These platforms are a gateway to early-stage tokens, offering tools for discovery, research and purchasing. Among the top options for tracking new crypto projects is Best Wallet — a user-friendly app that helps investors identify token launches, analyze tokenomics and manage digital assets more efficiently. Launchpads are a vital resources for cryptocurrency investors eager to hop on the next big thing. Art_Photo – This guide outlines how to use leading tools and methods, with insights from industry experts. Download a trusted exchange app — Start by choosing a licensed crypto exchange. We recommend starting with the Best Wallet app, available in both the iOS and Android app stores. Create and verify your account — Sign up using your email, Google, or Apple ID. To complete registration, you'll need to verify your identity with a government-issued ID and enable two-factor authentication (2FA) for added security. Fund your account — Deposit money into your account by linking a bank account or credit card or even using gift cards. Choose an option that best fits your lifestyle for convenience or anonymity. Buy your first cryptocurrency — Use the app's marketplace or swap tool to purchase crypto by entering the ticker symbol — like BTC for Bitcoin or ETH for Ethereum — and follow the prompts to complete the transaction. Choose how to store your crypto — Decide whether you'll keep your crypto in the exchange, move it to a digital wallet (hot wallet), or store it offline (cold wallet) for extra protection. Early access to token sales can give investors a significant advantage. 'Moonshot and DexScreener are currently dominant. New apps launch all the time. Users are not very sticky,' Zaki Manian, a prominent blockchain developer and advisor, told The Post. In other words, user retention is low — people often switch between platforms, try new tools, and move on quickly if something more appealing comes along. This is especially common in the fast-moving world of crypto, where new apps and services frequently emerge, and hype or incentives can draw users away from established platforms. Solana's low fees and high throughput have made it a hub for emerging tokens. photo_gonzo – To stay ahead, monitor crypto discussion forums, Telegram and Discord groups and follow announcements on platforms like CoinDesk and Cointelegraph. Tools like BestWallet and CoinLaunch offer curated listings of new and upcoming projects. Solana's low fees and high throughput have made it a hub for emerging tokens. Investors can track launches through Raydium's AcceleRaytor, view token activity on Solscan and connect using Phantom Wallet. Staying engaged with these tools ensures timely access to new projects. Uniswap is a decentralized exchange (DEX) built on Ethereum that allows users to trade and list tokens without relying on a centralized intermediary. Uniswap As one of Ethereum's primary decentralized exchanges, Uniswap is a hotspot for early-stage tokens. Users can spot new listings through the 'Explore' section, or use DexScreener for detailed analytics. Following Ethereum developer channels and crypto influencers on X is also helpful. PancakeSwap is a decentralized exchange built on the Binance Smart Chain that allows users to trade cryptocurrencies, provide liquidity and earn rewards through yield farming and staking. Pancakeswap PancakeSwap, built on BSC, is ideal for accessing new projects in the Binance ecosystem. Check its homepage for new listings and announcements, or explore tools like CoinLaunch for aggregated token data. Community groups on Telegram often provide early alerts. Phantom is a user-friendly, non-custodial cryptocurrency wallet built for the Solana blockchain. Phantom Phantom is more than a wallet — it's a gateway to the Solana ecosystem. Investors can use its interface to identify and manage new tokens, often before they appear on broader exchanges. Phantom's integration with apps and token explorers enhances its value for discovery. Raydium enables fast, low-cost token swaps. Raydium Raydium's AcceleRaytor is a launchpad for vetted Solana-based projects. It provides information on upcoming sales, participation requirements and project documentation. Staying subscribed to Raydium's updates and engaging with its Discord can keep users ahead of the curve. Solscan offers deep insight into Solana transactions and token histories. By tracking wallet movements and monitoring contract deployments, users can spot emerging tokens. It's a research tool that adds confidence to early-stage investing. The Binance Smart Chain ecosystem is fast-moving and densely populated. PancakeSwap is the leading platform, but BSCScan is crucial for following new token contracts and deployments. Tools like DexScreener and BestWallet can be synced to filter for BSC-based launches. Early access to token sales can give investors a significant advantage. Yingyaipumi – Token creation is governed by blockchain protocols and smart contracts. 'Tokens are created through blockchain protocols, often via smart contracts, where developers define the token's supply, distribution, and functionality before deploying them on a blockchain network,' said Martin Leinweber, director of digital asset research and strategy at MarketVector Indexes. 'Tokens are just computer programs. As a result, the mechanisms are limited only by imagination and economic constraints. But the more 'unique' your token is, the more work it will be to make the token available and discoverable by users,' added Zaki Manian. Finding reliable launchpads begins with trusted news sources and research. 'Investors can find launchpads by researching reputable platforms on crypto news sites like CoinDesk or Cointelegraph, following social media channels like X and Telegram for project announcements, or exploring curated lists on sites like CoinLaunch,' said Leinweber. Launchpads help blockchain projects fundraise and reach early supporters. 'A crypto launchpad is a platform that helps new blockchain projects raise funds by offering early-stage token sales to investors, often providing vetting and marketing support,' said Leinweber. To stay ahead, monitor crypto discussion forums, Telegram and Discord groups and follow announcements on platforms like CoinDesk and Cointelegraph. Maximusdn – Manian added: 'Launchpads work by standardizing token designs to make tokens easier to design.' No launchpad is perfect for every investor, but a few have established strong reputations. 'There's no one-size-fits-all answer, but platforms like Binance Launchpad, CoinList, and DAO Maker are widely regarded for their credibility, user base, and past project success. However, this doesn't mean that every token launch will be a success. Investors have to do their own research,' said Leinweber. Manian called 'the most famous launchpad right now' though, he added, 'there are many many more.' 'People choose launchpads for idiosyncratic reasons or because they are lacking features like dividing creator trading fees or anti-sniping mechanisms on launch or built-in airdrop features,' said Manian. Exchanges vary in quality and reliability. 'The best crypto exchanges prioritize security, liquidity, regulatory compliance (KYC/AML), and transparent custody practices,' said Leinweber. 'Based on different industry benchmarks, the most reputable names include Binance, Coinbase, Kraken, Bitstamp, Bullish, and Gemini.' Are You Crypto Curious? How to start crypto trading today Best Wallet Download a trusted exchange app — Start by choosing a licensed crypto exchange. We recommend starting with the Best Wallet app, available for both iOS and Android. Create and verify your account — Sign up using your email, Google, or Apple ID. To complete registration, you'll need to verify your identity with a government-issued ID and enable two-factor authentication (2FA) for added security. Fund your account — Deposit money into your account by linking a bank account or credit card or even using gift cards. Choose an option that best fits your lifestyle. Buy your first cryptocurrency — Use the app's marketplace or swap tool to purchase crypto by entering the ticker symbol — like BTC for Bitcoin or ETH for Ethereum — and follow the prompts to complete the transaction. Choose how to store your crypto — Decide whether you'll keep your crypto in the exchange, move it to a digital wallet (hot wallet), or store it offline (cold wallet) for extra protection. LEARN MORE
