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Game on: MultiChoice eyes standalone sports packages to stop the viewer bleed

Game on: MultiChoice eyes standalone sports packages to stop the viewer bleed

IOL News3 days ago

MultiChoice is facing significant financial challenges amid a decline in active subscribers.
Image: Karen Sandison/Independent Newspapers
MultiChoice is considering the possibility of separating its flagship SuperSport channels from its broader DStv packages.
The company has seen a steady drop in inactive linear subscribers in recent years. According to its latest annual reports, MultiChoice has lost a staggering 2.8 million active linear subscribers over the past two financial years.
"The South African economy saw some signs of potential improvement in the current year as inflation eased, and the South African Reserve Bank started lowering interest rates," the group noted in its annual report.
"However, high unemployment, low economic growth and the ongoing effect of load reductions have meant that the South African consumer remains under significant financial pressure, which is negatively affecting businesses like MultiChoice that provides discretionary products and services".
Despite this, SuperSport has shown strong growth and engagement, with increased viewership for major sports events including cricket, rugby, football, and MMA.
According to the group's CEO, Calvo Mawela, they are considering new stand-alone sports packages as part of their strategy to adapt to changing viewer habits.
'As part of our product offering, we have always had this project that we ran every year where we look at our packaging structures, similar to what Sky did some years back where they had a basic package, they had a sports package on the side (and) they had a general entertainment package on the side,' Mawela said according to Reuters.
'We've accelerated that project in terms of getting us to finalise which direction we're going to take in this financial year. But yes, we are considering all options as part of a broader product offering going forward.'
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Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad loading Zamayirha Peter is an Advocacy Communications Specialist with over eight (8) years of experience in multimedia journalism and communications. Image: Supplied Giving back to those in need Lizzy's approach to farming has been multifaceted and comprised of dynamic interventions to get to her bottom line. 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