On International Yoga Day, Give Your Active Wear A Superhero Makeover
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Warner Bros. and STRCH drop a limited edition collection inspired by Superman and Wonder Woman.
On International Yoga Day 2025, give your activewear a superhero makeover. Be the hero of your journey with this one-of-a-kind creative crossover.
Warner Bros. and homegrown activewear brand STRCH have collaborated to create a capsule collection inspired by the iconic superheroes of all time: Superman and Wonder Woman. Prithvi Bhagat, Founder of STRCH, shares with News18 the inspiration behind the collaboration and what factors one should keep in mind before buying activewear in India.
What inspired this collaboration with Warner Bros?
Our collaboration with Warner Bros isn't just a creative crossover; it's a celebration of iconic storytelling – something both STRCH and Warner Bros. share at their core. Warner's cinematic legacy spans heroes, journeys, and transformations – exactly the themes we champion every day at STRCH. By blending their beloved characters with our bold activewear, we're inviting people to move, perform, and express like the hero of their own story, every single time they wear us.
How does this limited edition maintain the brand's functionality standards while incorporating Superman and Wonder Woman elements?
From day one, our goal was to fuse iconic design with athletic performance ingredients. Each Superman/Wonder Woman detail isn't just graphic – it's bonded, heat‑sealed, and performance tested. The fabrics we've used -seamless knit, anti-odour finishes, stretch recovery – are the same as our core line.
Sustainability is woven into this collection, not an afterthought. From day one, our goal was to honour the power of Superman and Wonder Woman without compromising on the responsible materials and practices we stand for. Our seamless garment construction reduces fabric waste, while accessory components (zips, trims, tags) are selected from eco suppliers, minimising our environmental footprint. Plus, we kept this collaboration limited-edition, aligned with sustainable capsule collection best practices: it prevents overproduction while creating a meaningful, collectible drop.
5 Things To Keep In Mind When Buying Active Wear in India
Here are 5 key things to keep in mind when buying activewear in India – designed to help you look good, feel comfortable, and perform your best.
1. Choose the Right Fabric
Opt for moisture-wicking, breathable blends like nylon as they help sweat evaporate quickly, keeping you dry even in India's heat and humidity. Avoid 100 per cent cotton for intense workouts as it retains sweat and can feel heavy and damp.
2. Prioritise Fit and Stretch
Look for 4-way stretch fabrics that move with your body, essential for activities such as yoga, HIIT [High Intensity Interval Training], or stretching. Try a few key movements -twists, squats, lunges – to ensure comfort and freedom of movement.
3. Check Build Quality and Details
Inspect seams, flatlock stitching and reinforced stress zones (waistband, underarms, groin) to help prevent chafing. Small design features such as pockets, zippers, and reflective elements add function for daily wear and safety.
4. Suitable For Indian Climate
Prefer lightweight, quick-dry pieces with mesh or ventilation zones during hot seasons. For winter workouts, layer with moisture-wicking base and breathable outerwear to adapt easily.
5. Value, Durability and Confidence
Invest in quality activewear from reliable brands, as better durability saves money in the long run. Ensure your pieces make you feel confident. And style, colour, and fit matter, not just function.
First Published:
June 21, 2025, 08:44 IST
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