Chanel expands in Latin America with Riviera Maya flagship
The spirit of Chanel has arrived in Cancún. Nestled in the Riviera Maya's La Isla shopping destination, the new 360-square-meter boutique brings together every facet of the house's savoir-faire, offering clients a full sensory journey through its ready-to-wear, fine jewelry, watches, accessories, and interior design collections.
Longtime Chanel collaborator Peter Marino designed the boutique's interiors, blending refined craftsmanship with modern sophistication. Inside, clients can explore the brand's complete ready-to-wear universe, including apparel, handbags, shoes, eyewear, costume jewelry, and fragrances.
The boutique also features dedicated salons for Chanel's fine watches and high jewelry collections.
A dedicated salon inside the boutique highlights Chanel's Première and J12 timepieces, alongside fine jewelry collections such as Coco Crush, N°5, and Camélia.
The footwear section combines timeless staples like classic slingbacks with new arrivals from the 2024/25 Métiers d'art collection, displayed against tweed-upholstered walls and bronze-accented finishes.
The boutique's design draws directly from Gabrielle Chanel's legendary apartment on rue Cambon in Paris. It balances polished surfaces and rich textiles with contemporary artworks by Priscilla Rattazzi and Eric Haze, creating a refined and immersive environment.
Outside, the boutique's façade turns heads with its sculptural blend of black volcanic stone and carved white Thasos marble, mimicking the pleats of fine fabric and lending architectural depth to the space.
The Cancún opening forms part of Chanel's broader global growth strategy led by CEO Leena Nair. For 2025, the brand is focusing on expansion across key markets, including China, India, and Mexico.
In October 2023, Chanel debuted its first Latin American boutique dedicated exclusively to ready-to-wear at Mexico City's Artz Pedregal shopping center. Initially a temporary space, the location is set to evolve into a permanent boutique.
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