Here's Every New Balance Sneaker New Balance Is Releasing for Its Annual ‘Grey Days' Celebration
'Grey Days' is to New Balance what 'Air Max Day' is to Nike: a chance to highlight one of its signatures with a whole lot of sneaker releases.
This year's annual collection of greyscale New Balance sneakers is made up of an assortment of classic kicks and new hits that will release throughout the month. Kicking off the festivities Thursday are the Fresh Foam X 1080v14 everyday runner, the 9060 lifestyle smash and retros sneakers 740, 1000 and T500.
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The next drop will come May 14, as the 1906L sneaker-loafer gets a new grey treatment to follow up its metallic silver launch colorway from last fall. May 22 will then bring the newly launched 2010, a lifestyle model inspired by aughts runners, and the affordable 471 fashioned after '70s running sneakers.
Andrew Reynold's first New Balance sneaker, the 933, will also join the festivities May 26, and 'Grey Days' will come to an end May 29 with the 1300JP, the premium Made in Japan sneaker that releases just once every five years.
'Whether you're new to the brand or a longtime loyalist, grey embodies the promise of everything that sets New Balance apart,' Brian Lynn, New Balance global vice president of Lifestyle, said in a release. 'The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal by bringing together an array of our athletes.'
New Balance's grey lineage dates back to 1982, when it launched the 990 and chose a grey color scheme to allow the premium running sneaker's features to shine rather than color. The company had a modest expectation to sell 5,000 pairs of the $100 running sneaker, but it became a much bigger hit despite being the most expensive running shoe on the market.
For this year's 'Grey Days' campaign, New Balance tapped musicians Aminé and Sainte; athletes Gabby Thomas and Cameron Brink; and the actress Storm Reid.
Below, you'll find info and images for every New Balance 'Grey Days' sneaker releasing in May. Each of the sneakers can be purchased through New Balance's website.
Release Date: May 1Price: $110SKU: MT10OAB
Release Date: May 1Price: $110SKU: U740GS2
Release Date: May 1Price: $150SKU: M1000EGR
Release Date: May 1Price: $165SKU: W108014G
Release Date: May 1Price: $150SKU: U9060AGA
Release Date: May 1Price: $110SKU: CT500OGA
Release Date: May 1Price: $130SKU: W108014G
Release Date: May 14Price: $150SKU: U1906LGR
Release Date: May 22Price: $160SKU: U2010GD
Release Date: May 22Price: $100SKU: U471GR
Release Date: May 26Price: $130SKU: NM933GDY
Release Date: May 29Price: $330SKU: U1300JP
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