Adobe on Mastering the Content Supply Chain: Tech Disruptors
'For every knowledge worker, every business professional, an important element of what they do is creativity' explains Anil Chakravarthy, Adobe's Digital Experience president to Bloomberg Intelligence senior technology analyst Anurag Rana. On his third appearance on the Tech Disruptors podcast, Chakravarthy goes in depth on how Adobe is integrating its enterprise marketing tools along with its creative application portfolio. Additionally, Chakravarthy discusses the importance of the content supply chain and what has led Adobe's portfolio to amass over $1 billion in annual recurring revenue.
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Tom's Guide
2 hours ago
- Tom's Guide
Worried about the 16 billion data breach? I've been hacked, and this is everything I did to fix it
I have a confession to make: I used to reuse passwords. It's the number one security sin, but this was over a decade ago and I didn't know about the best password managers yet. This was a huge mistake. And with news that researchers just uncovered a database of 16 billion records, including passwords and other sensitive data, this could be a problem for you, too. Details are scarce — we don't know where the data came from or who is behind it — but the most important thing is try and look past the feelings of anxiety, and take practical steps to improve your security, and I should know; I've been hacked before. In 2013, Adobe was hacked and the attackers got a list of 153 million usernames and passwords. These passwords weren't encrypted which allowed people to read them — they were stored in plaintext — so once the list was out, attackers had all they needed to target unfortunate Adobe users like me. It was a stressful time and given that your email account houses some of your most sensitive information, once they had access to that account, they could reset your passwords to lock you out of other websites and services too. But I kicked them out and learned pretty quickly how to protect myself from then on. More than a decade later, there are still attackers trying to get into my account, but there's an important difference — they can't now. So, I now feels like the perfect moment to share how I learnt from my mistakes and how you can easily improve your security to stop the same thing happening to you. Okay, you've probably already guessed this one from earlier in the story, but one of the major issues I had when the Adobe hack happened was I was using the same password on multiple sites. So it was pretty easy for the attackers to use credential stuffing and break into my other accounts too. Like others, the reason I did this is because there are a lot of passwords to remember! I obviously didn't want to get locked out of an account, and password reset forms aren't always that reliable, so I decided that the best course of action was a simple, easy to remember password I could use on all sites. I thought it was secure as it has numbers, capital numbers and symbols. It wasn't quite as risky as using 'password' or 'passw0rd,' but it wasn't far off. The best way to avoid this issue is to use a password manager like 1Password or Proton Pass (my preferred option). These store all your credentials in one place securely and can generate long, complex passwords for you to use, but never need to remember. Most have apps for your browser, computer and smartphone too, so you always have access to your passwords. One of the reasons attackers can get into some accounts so easily is that once they have your username and password, they can just sign in as if they're you. But what if you had a unique token to show that you are really you, and without it, someone can't access your account? That's the idea behind two-factor authentication (2FA). If you haven't used this on your personal accounts, you may have done at work. It comes in various forms, but the most common are six-digit codes generated by an app or sent to your phone by SMS. Requiring one of these codes along with your login details shows that not only do you know the username and password, but you have a known physical item with you that helps to verify it's really you trying to log in. This is one of the most effective ways to cut attackers off from your accounts, even if your passwords gets leaked. After I set this up for my Microsoft account (using the free Authy app on my smartphone), hackers kept trying to get into my account, but they never can. It's an easy way to shore up your defences. I only know this, though, because Microsoft has a really useful Account Activity page which shows when and where sign in attempts come from and whether they were successful. If you want even more security for your online accounts, you may also want to consider using a physical security key instead. There's not really a lot to say on this one: if you don't use an account anymore, delete it. It's good to have a cleanup from time to time, and getting rid of old or dormant accounts means less clutter and fewer opportunities for your data to go awry. Not every site gives you an easy 'Delete account' button, but if you head to the company's privacy policy (usually linked in the footer at the bottom of a website), you can find a privacy contact and send an email to request they delete your data. Plus, in the years since I was hacked, authorities around the world have strengthened privacy regulations, so in many places, there's now a legal obligation for the business to comply with your request. This is why you can do things like delete your Google account so easily these days. Yes, Have I Been Pwned is a strange name for a security website (pwn is hacker slag for gaining unauthorized access), but it is easy one of the best free security resources for protecting your accounts. Troy Hunt, the man behind the site, collates data from hacks and can send you alerts when your account is involved. This is how I would later find out my details were leaked in the MyFitnessPal, NetGalley, LinkedIn and breaches, alongside many, many more — usually random sites I had no memory of even signing up to (and had probably stored my details for at least a decade without my realizing). It's easy to use and gives you a very early heads up when you need to change passwords on a hacked account. Hacked data can be messy and difficult to verify, so if you want to check if a specific password has been compromised, there's a searchable Pwned Passwords database too. As things stand right now, Have I Been Pwned hasn't loaded this database into its system (the researchers said the data was only exposed briefly, so it's not publicly accessible, and HIBP does thorough verification checks before adding any breach). By the time hackers were knocking at my virtual door, I'd used my Hotmail email account for almost 15 years. It had built up a long history, and now it was a target, I decided it was time for a fresh start. That's when I switched from Outlook to Gmail, and more recently, to Proton Mail (which we rate as the best email service for security). It was a lot of work — I won't lie to you about that. Going through every account that I had, changing the email address, creating a new password, and setting up 2FA was a big time suck. But it was worth it. My current address has only been involved in one leak (thanks, Twitter), and so there's less of my data floating around. Plus, starting from scratch meant that I could make more deliberate security choices. I became more mindful which services I chose to sign up to, where I put my details and how I protected the account. I rarely use my actual phone number unless I have to, and I make sure I opt out of marketing lists. These aren't fool-proof techniques that'll keep your account secure forever; your data is at the mercy of whichever company controls the account. But it does mean I've had fewer security issues, I don't need to worry that someone will get into my account (as they can't) and I barely get any spam emails now too.
Yahoo
16 hours ago
- Yahoo
Adobe Drops 9% Post Q2 Results: Should You Buy the Stock on the Dip?
Adobe ADBE shares have dropped 8.6% since the company reported second-quarter fiscal 2025 results on Thursday (June 12) last week. The drop reflects modest revenue growth prospects in the near term, as the company continues to face stiff competition in the AI and generative AI (GenAI) space from the likes of Microsoft MSFT-backed OpenAI, as well as a lack of monetization of its AI AI business is minuscule compared with the likes of Microsoft and Alphabet GOOGL. Microsoft's Intelligent Cloud revenues are benefiting from growth in Azure AI services and a rise in AI Copilot business. Alphabet's focus on leveraging AI to drive growth is a key catalyst. AI is infused heavily across its offerings, including Search, Google Cloud and Pixel. Adobe is also facing stiff competition from DocuSign DOCU in the document services & e-signature second-quarter fiscal 2025 results indicated that Adobe is catching up through the expansion of its AI portfolio with GenStudio and Firefly Services. Adobe's AI book of business from AI-first products, including Acrobat AI assistant, Firefly App and Services and GenStudio for Performance Marketing, is tracking ahead of the $250 million ending Annual Recurring Revenue (ARR) target by the end of fiscal 2025. The company exited the fiscal second quarter with Digital Media ARR of $18.09 billion, up 12% year over year. Image Source: Zacks Investment Research Is this encouraging enough for investors to buy Adobe shares? Let's dig deep to find out. Adobe reported second-quarter fiscal 2025 non-GAAP earnings of $5.06 per share, which beat the Zacks Consensus Estimate by 2.02% and increased 12.9% year over year. Total revenues were $5.87 billion, which beat the consensus mark by 1.50% and increased 11% year over year on a reported basis and a constant-currency (cc) Media revenues were $4.35 billion (74% of total revenues), up 11% year over year on a reported basis and 12% on a cc basis. The figure surpassed the Zacks Consensus Estimate by 1.77%. Business Professionals and Consumers' group subscription revenues were $1.60 billion, 15% year over year. Creative and Marketing Professionals Group subscription revenues were $4.02 billion, 10% year over Experience revenues of $1.46 billion (25% of total revenues) increased 10% year over year, both on a reported and cc basis. The figure beat the consensus mark of 1.56%. The company's growth was driven by a strong demand for Customer Experience Orchestration solutions, which integrate content, data and journeys, as well as AI-infused tiered offerings like Adobe Experience Platform and GenStudio for Performance now expects revenues between $23.5 billion and $23.6 billion ($21.51 billion in fiscal 2024), up from the previous guidance range of $23.3-$23.55 billion. Fiscal 2025 non-GAAP earnings are now expected between $20.50 per share and $20.70 per share ($18.42 per share in fiscal 2024), higher than the previous guidance of $20.20-$20.50 per share. For fiscal 2025, Digital Media Annual Recurring Revenue is still expected to grow 11% year over year. Digital Media segment revenues are expected to be between $17.45 billion and $17.50 billion. Digital Experience segment revenues are expected between $5.8 billion and $5.9 billion, while Digital Experience subscription segment revenues are expected between $5.375 billion and $5.425 billion. For fiscal 2025, the Zacks Consensus Estimate for earnings is pegged at $20.60 per share, up by 14 cents over the past 30 days. The figure indicates 11.83% growth over fiscal Zacks Consensus Estimate for third-quarter fiscal 2025 earnings is pegged at $5.16 per share, up 1.8% over the past 30 days, suggesting 10.97% growth from the year-ago quarter. Adobe Inc. price-consensus-chart | Adobe Inc. Quote Adobe's tools, like Acrobat AI Assistant and Adobe Express, are attracting business professionals and creators. Acrobat AI Assistant uses conversational interfaces to make it easier for users to read digital documents and gain insights within a short timeframe. Adobe Express is using AI to enable consumers to quickly design and publish content through conversational AI in an easy-to-use, all-in-one application. Adobe is integrating these solutions to facilitate a smoother creation-to-consumption process across mobile apps, web browsers and desktop offerings. Adobe's monthly active users across these categories surpassed more than 700 million users at the end of the second quarter of fiscal 2025. Adobe's strategy of offering an AI-powered, comprehensive creative platform that extends from idea generation through creation to mass production and delivery is addressing the needs of Creative and Marketing Professionals. Firefly is enhancing the capabilities of Creative Cloud desktop applications. The Firefly App is attracting users for AI-powered content ideation, creation and production, and its support for third-party models, including from Alphabet division Google's Imagen and Veo, Microsoft-backed OpenAI's image generation and Black Forest Labs' Flux, is a key catalyst. Adobe Firefly App availability on mobile is expected to further boost its popularity. Adobe shares are also overvalued, as suggested by a Value Score of D. ADBE stock is trading at a premium, with a forward 12-month price/sales of 6.54X compared with the broader Zacks Computer and Technology sector's 6.36X, Alphabet's 6.13X and DocuSign's 4.71X. Image Source: Zacks Investment Research Adobe's focus on improving monetization of its AI tools is a positive for investors despite a premium valuation and stiff competition. ADBE currently has a Zacks Rank #2 (Buy) and a Growth Score of A, a favorable combination that offers a strong investment opportunity, per the Zacks Proprietary methodology. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Microsoft Corporation (MSFT) : Free Stock Analysis Report Adobe Inc. (ADBE) : Free Stock Analysis Report Alphabet Inc. (GOOGL) : Free Stock Analysis Report Docusign Inc. (DOCU) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Sign in to access your portfolio
Los Angeles Times
16 hours ago
- Los Angeles Times
Adobe's AI Vision: Hannah Elsakr on Empowering Creativity Responsibly
Hannah Elsakr, Intrapreneur, GenAI at Adobe, recently offered a look into Adobe's critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr detailed how Adobe, with its four-decade legacy as the 'OG creative software company,' is using over 10 years of dedicated AI research to redefine creative workflows. She discusses not only the power of generative AI but also Adobe's commitment to responsible AI. Elsakr emphasized Adobe's commitment to responsible AI, ensuring that all data used for training models is licensed, rights-cleared, and pays creators. She drew parallels between the fear of AI today and past technological shifts like the Gutenberg Printing Press, Photoshop and 3D animation, saying that fear eventually gives way to adoption and new opportunities. Elsakr walked through how AI, particularly Adobe's Firefly models, is automating mundane tasks like resizing ads and re-keying videos. She also explained the innovative use cases like brands giving consumers custom Firefly models to co-create with. Adobe just launched the Firefly web app, a platform for generative creativity across image, video, vector and 3D for professionals, small business and individuals. Finally, Elsakr stressed the importance of transparency and content authenticity in AI-generated assets. She introduced the Content Authenticity Initiative and content credentials, an indelible watermark that provides metadata about the origin and modification history of AI-generated content, ensuring trust and provenance in the evolving AI landscape.
