Should ads carry ‘made with AI' labels?
HighlightsMeta has introduced labels such as 'Made with AI' for photos on its platforms to address concerns about misrepresentation and distinguish between authentic and edited content. Industry experts are debating whether advertisements should also carry AI disclosure labels, with opinions divided on the importance of transparency versus potential distraction from the core message. Some advertising professionals view the use of AI as an evolution of existing creative practices rather than something that necessitates labeling, arguing that the focus should remain on creativity and ethical considerations.
Last year,
Meta
began tagging photos uploaded on to its platforms with labels such as 'Made with AI' or 'AI Info'. The latter refers to images that were not necessarily created by artificial intelligence, but which might have used AI-powered tools in the editing process.
After the Oscar-winning film The Brutalist received backlash for using AI to refine the Hungarian dialogue spoken by actors Adrien Brody and Felicity Jones, the Motion Picture Academy was reportedly considering changing its Oscar submission requirements to make disclosures around the use of AI mandatory. The Academy currently offers filmmakers and studios an optional disclosure form for AI use.
Brand Equity asked those in the industry if the same rules should also apply to advertisements.
Rahul Mathew, CCO, DDB Mudra Group
'The whole 'Made with AI' debate is because there is a lot of misrepresentation happening through AI. Tools have become so good that we need 'Made with AI' labels on social media content to distinguish between what is true and what is false.
'However, in
advertising
, the debate is more around AI copyrights rather than what is created using AI. AI uses references from the online space, so it could pick up stuff from an artist and incorporate it into the final design. A lot of debate in the creative space is around how much credit do we give AI. This raises attribution questions, particularly for awards such as Cannes Lions and D&AD, which require AI disclosures.
'Do we need to tell the consumer that an ad film or a static creative was made using AI? Do they even care? They don't. As an industry, we care because it's our work and it involves people who need to be credited. Or we need to justify it to clients in our specs or campaign budgets. But consumers really don't care if you use AI or not. They only react to what you give them as stimuli.'
Tavleen Bhatia, chief marketing and revenue officer, Cleartrip
'In today's cluttered advertising landscape, relevance, speed and personalisation are essential for effective marketing, and AI is increasingly helping us achieve all three. Whether we are optimising content across platforms or tailoring experiences for individual travellers, AI has become a powerful tool for enhancing how we engage with our audience.
'The idea of labelling ads as 'Made with AI' deserves an industry-wide debate. I agree that transparency is important and platforms need to be able to stop proliferation of threats like deep fakes, but when AI is used behind the scenes to improve efficiency or scale content, such labels might distract from the core message rather than add value.
'For us, the focus is on using AI ethically and intentionally, to incrementally add value to our original ideas. In that sense, AI shouldn't lead the way; it should simply guide the way, humanising existing work that resonates with the audience rather than descending into a black hole of discussion about AI vs humans.'
Ritu Sharda, partner and CCO, Pravis Growth Partners
'We've been living in the world of air brushed visuals, touched up faces and colour corrections. In advertising, the object on screen is occasionally made to look much bigger than it is, and sometimes, people are made to shed pounds.
'Advertising has created, lived and served up a world which is a better version of real. Or sometimes not real at all. And we've all accepted that and never needed to call it out.
'For me, creating with AI is an upgrade on what we've been doing for the longest time. As long as it's made with creativity and is ethically right, we don't need an AI label on it.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
India.com
an hour ago
- India.com
Meet man who flies military aircraft, owns a private island, much wealthier than Mukesh Ambani, Adani; net worth is Rs..., he is world's second....
Larry Ellison is wealthier than Mukesh Ambani and Gautam Adani combined. (File) Oracle co-founder Larry Ellison has replaced Meta chief Mark Zuckerberg as the second-richest individual in the world, boasting a net worth of $247.9 billion, which is more than the combined wealth of Indian business tycoons Mukesh Ambani ($109.5 billion), and Gautam Adani ($62.6 billion). Who is Larry Ellison? Larry Ellison is the co-founder of US multinational tech giant Oracle Corporation. The 80-year-old owns 41 percent of the company's shares, and his wealth has exponentially increased due to a recent surge in Oracle's stock prices. As per Bloomberg, Ellison's wealth surged by a whopping $41 billion in just two days, including $25 billion in a single day last week. Larry Ellison co-founded Oracle in 1977 as a database software company, and over the years, the firm has transformed into a global cloud computing powerhouse. Ellison, 80, currently serves at the Chairman and CTO at Oracle. Larry Ellison net worth Owing to the stellar performance of Oracle stocks, Larry Ellison's net worth has surged to $247.9 billion, making him the second wealthiest person globally, behind Tesla CEO Elon Musk– the world's richest man– who has a net worth of $409 billion, according to Forbes Real-Time Billionaires List. Interestingly, Larry Ellison has more wealth than the total annual GDP of some small countries including, Hungary ($237 billion), Qatar ($222 billion), Ukraine ($205 billion), Nigeria ($188 billion), Morocco ($165 billion) and Kuwait ($153 billion). Larry Ellison's bold and flashy lifestyle Unlike many billionaires who prefer to lead quieter lives, Larry Ellison is known for bold and flashy lifestyle, which can be gauged from the fact that he is a licensed fighter jet pilot and owns a military aircraft. Ellison likes to live a lavish lifestyle, and even owns a private island in Hawaii. In 2012, Ellison purchased 98% of Lanai, Hawaii's sixth largest island, for a reported $300 million. Larry Ellison and Elon Musk Larry Ellison is a close friend of Elon Musk, and is a major investor in Musk's Tesla. 'I don't know how many people know this… but I am a close friend of Elon Musk and a big investor in Tesla,' Ellison revealed in a 2018 interview. The Oracle boss has also come to Musk's defense during several controversies involving the world's richest man.
Time of India
an hour ago
- Time of India
Income Tax Return: Are capital gains from MFs taxed differently under new & old regime? What taxpayers should know about new LTCG, STCG rules
Capital gains from sale of mutual funds (MFs) are taxable In India, under both the old and new income tax regimes. (AI image) Income Tax Return Filing AY 2025-26: One important aspect of income tax return filing, apart from reporting income from salary, is also filling in details of any capital gains - short-term or long-term - that you have made during the financial year. If you are wondering whether taxation of capital gains made from mutual funds differs between the new and the old income tax regime, we have you covered. Capital Gains From MFs: How Does Taxation Work? Capital gains from sale of mutual funds (MFs) are taxable In India, under both the old and new income tax regimes. The categorization of the MF, method of computation of capital gains, is not impacted by the choice of the income tax regime by an individual. 'All the deductions available while computing the capital gains, including towards reinvestment in the specified new asset, continue to be equally available under both the new and old income tax regimes,' says Parizad Sirwalla, Partner and Head, Global Mobility Services, Tax, KPMG in India. Also Read | ITR e-filing FY 2024-25: What is the benefit of pre-filled ITR forms on the income tax portal? Top points In general, from a taxability perspective, MFs are broadly categorized into equity MFs and non-equity MFs. There is also a special category of specified MFs within the non-equity MFs. Parizad Sirwalla tells TOI, 'Effective 23 July 2024, gains from sale of equity MFs, if held for more than 12 months, are classified as Long-term (LTCG) and gains (exceeding Rs 1.25 lakh) are taxable at 12.50%. Short Term Capital Gains (STCG) from sale of equity MFs are taxable at 20%.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch vàng CFDs với sàn môi giới tin cậy IC Markets Tìm hiểu thêm Undo Gains from sale of non - equity MFs, held for more than 24 months, are considered LTCG and taxable at 12.50%. STCG from sale of non-equity MFs are taxable as per the income tax slab rates. Further, gains from specified MFs are deemed to be STCG irrespective of the holding period and taxable as per the tax slab rates. Applicable surcharge and cess apply on the above tax rates 'The tax slab rates, surcharge rates and applicable rebates, will apply qua the tax regime chosen. The maximum surcharge under the old tax regime is 37% (triggers beyond income of Rs 5 crore) while under the new regime it is restricted to 25% (triggers beyond income of Rs 2 crore). It may be noted that under both tax regimes, surcharge is restricted to 15% on all LTCG and STCG on equity MF,' Parizad Sirwalla adds. Also Read | ITR e-filing AY 2025-25: What is Annual Information Statement (AIS) and how is it different from Form 26AS? Top points for taxpayers Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
an hour ago
- Time of India
Not just co-founder's company, Meta CEO Mark Zuckerberg also wanted to buy another ex-OpenAI employee's AI startup
Meta CEO has reportedly explored acquiring several prominent artificial intelligence (AI) startups to accelerate the company's development in the field. According to recent reports, Meta held preliminary discussions to purchase Perplexity, led by CEO Aravind Srinivas, and Safe Superintelligence (SSI), the new venture from former co-founder Ilya Sutskever . Tired of too many ads? go ad free now It has also been claimed that Zuckerberg showed interest in buying Thinking Machines Lab , a startup founded by former OpenAI CTO Mira Murati . Citing sources familiar with the matter, The Verge said that the talks did not advance to the formal offer stage due to disagreements over valuation and strategic alignment. Notably, Murati's AI startup has closed on a $ 2 billion investment at a $10 billion valuation. OpenAI CEO recently stated that Meta has aggressively tried to poach OpenAI employees, offering signing bonuses as high as $100 million along with substantial annual compensation packages. Speaking on the "Uncapped" podcast, Altman addressed the rivalry between the two companies. 'I've heard that Meta thinks of us as their biggest competitor,' he said. 'Their current AI efforts have not worked as well as they have hoped, and I respect being aggressive and continuing to try new things,' he added. Meta acquires ScaleAI, hires its CEO The canvassing efforts coincide with the formation of a new AI leadership team at Meta. Alexandr Wang, the former CEO of Scale, has been hired to lead the new division in a deal reportedly valued at over $14 billion. Wang officially joined Meta this week after his departure from Scale last week. Reporting to Wang, SSI co-founder Daniel Gross and former GitHub CEO Nat Friedman are poised to co-lead the Meta AI assistant project. Wang is currently meeting with Meta's senior leadership and actively recruiting for the new team, with an official announcement anticipated as early as next week. 5 Must-Have Gadgets for Your Next Beach Holiday to Stay Safe, Cool & Connected
