GE Vernova's CEO on thriving through tariffs and supply chain shifts
Amid tariff whiplash and the rejuggling of global trade, GE Vernova's CEO Scott Strazik is finding a way to stay 'relentlessly optimistic.' Strazik returns to the Rapid Response podcast to share how the company plans to continue its success as one of Wall Street's top-performing stocks, despite looming supply chain disruption and market unpredictability.
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This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode.
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GE Vernova is now one year into life as an independent public company, much to celebrate—your revenue rose to $35 billion. In 2024, GE Vernova was the year's fourth best performing stock. Again, a lot to celebrate. But in 2025, the external environment hasn't been as friendly. The Trump tariffs have everyone scrambling. How do you think about this moment? How do you think about it compared to a year ago at this time?
Well, our end markets really haven't changed very much, Bob. I would start there. I mean, we continue to see very strong end markets in our larger core businesses and gas power, in our electrification and grid businesses.
So, frankly, there's going to be moments of dislocation between the stock market and our end markets. It doesn't mean that depending on where the tariffs go, that doesn't create an opportunity for us to prove out our nimbleness and managing our global supply chain, and we're going to have to do that. But I think it's frankly an opportunity for us to demonstrate how much we've grown in our first year as a public company to be able to operate in this kind of environment.
How do the tariffs practically impact your business? I mean, you're a global business, so changes in global relationships and reputation, all of that requires some adjustment.
Yeah, I think even if you take a step back and think about some of the stuff I've talked to our investors about on where we want to make investments, we want to invest in our business where we can improve the durability or the resiliency of our supply chain, and that's simply because we have a lot of organic growth that's coming in our businesses, irrespective of any policy changes.
Now, policies are going to change, they're going to evolve. This is going to force us to relook at where we source certain things. It'll force us to revisit our terms with some of our suppliers in different locations, but we know how to do that. So, we don't want to be too fast to respond as we're kind of trying to make sense of everything. But I'd also rather be a company that is quick on its feet.
In this environment, President Trump announced the tariffs on a Wednesday afternoon after the market closed. Rest assured by Friday afternoon, our teams were actively working evaluation plans of what our alternatives are. Now, it doesn't mean within 40 hours you pull the trigger in a dynamic period of time. So, we're working it pretty hard right now to figure out what our alternatives are, and with a growing backlog, to the extent our backlog is growing so substantially, that also puts us in a privileged position with our supply base to come and say, 'Listen, this is what it's going to take to keep serving GE Vernova.'
It's almost like there's been a pullback around the very idea of globalization that maybe it's not good to be a global organization. Do you think about that?
Well, when I think about my first four months of the year. I mean, my first trip of the year was to Singapore and Japan, the first week of January. I had a great trip in the Middle East in February visiting Saudi, Qatar, Dubai, Abu Dhabi. These are all important markets for us. I think we've got opportunities to serve these markets throughout, and we're going to work really hard to earn those opportunities.
At the same time, long before announcements with tariffs, the reality is there has been an evolving shift with globalization. There's certainly been a lot of strategic moves towards concepts of decoupling from the Chinese supply chain explicitly. So, we've been working that over a long period of time. Now, the last week certainly has been broader than any one country, and with it, it forces you to really revisit it in an even more intimate way, what you do and where you do it, but we can do that. We're capable of taking that on, and I'm highly confident we can use this moment to make ourselves a better company for the long term.
You have announced investing $600 million in U.S. factories yourself creating over 1,500 jobs.
Yes.
How much does GE Vernova need to be an American company?
I would say more we need to be a local company for our local markets. I think in your bigger markets, you're going to have a local supply chain to serve that market, local teams to serve that market. We're a global company where, at this moment, one of our most important local markets certainly is the U.S., and that's why we're investing into that market. But we're not going to not invest in some of these other countries that are attractive and markets too to be local there.
There's been some speculation that the speed with which U.S. manufacturing can ramp up to replace things that might have come from abroad, that that's going to take a while and there's going to be disruption. Is that something for your business that you see that you worry about, or is that part of the nimbleness, I guess, that you're talking about on the part of your team?
We do have a fair amount of industrial footprint in the U.S. that allows us to build on existing assets. So, the $600 million investment is reinvesting in existing assets, 1,500 jobs to locations that already have the concrete poured. They already have the cranes. They already have the logistics with the railroad adjacent to the factory.
So, we can move reasonably quickly. Now, to the extent the policy environment drives us towards greenfield investments to reindustrialize parts of our supply chain, that would take longer, truth be told. And that's a multiyear journey that, at this point, we aren't necessarily evaluating, but we will keep looking in that regard.
But first and foremost, we're going to keep trying to eliminate waste in our existing processes and build upon the assets we have, and we feel like that can carry us for a period of time. Now, where we don't have it, as an example, we announced and closed an acquisition of a supply chain footprint from Woodward. That was a vertical supply chain integration of a small part of Woodward's business, but for our gas business, an important part of our supply chain where we thought it made more sense to just have that internal.
How much do you tune your long-term decision-making when there's noise and change and pressure in the near term?
We need to scrutinize how long the status quo is, for sure. And that can be hard to do in a volatile moment that we're in. But if nothing else, it gives us a chance to really challenge ourselves on what we have been doing, whether there's a different way to do it. And that's the way we talk about it internally is: 'This is an opportunity for us to really revisit past assumptions and think about how we can be better.' Now, in some cases, we may gain conviction with exactly the play we've been running. In others, there may be a better alternative.
I mean, do you have, sort of, I don't know, leadership principles or lessons that you use as a touchstone when things do get volatile?
Well, we're not going to suck our thumbs and cry on our beer as things kind of change. We want to use change as an opportunity to improve. In that regard, this moment when we're just reaching our one-year anniversary as a public company is a moment when I feel pretty confident we've got our feet on the ground, and we can play into this and use this moment of change to play offense on not just how we want 2025 to go, because we won't change 2025 in any material way certainly from a supply chain strategy, but we can use 2025 to challenge ourselves for the next decade, and that's very much what we're doing.
This post originally appeared at fastcompany.comSubscribe to get the Fast Company newsletter: http://fastcompany.com/newsletters
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