HONOR 400 and 400 Pro launch in South Africa: A new era of smartphone photography
The HONOR 400 was launched at the Kyalami Racetrack on Thursday night.
Image: Supplied
The HONOR 400 and HONOR 400 Pro have officially launched in South Africa, extending the brand's AI-first approach to photography and creative tools.
Unveiled at Kyalami Racecourse on Thursday night, the launch offered early access to HONOR's most advanced imaging experience yet, including features usually expected from flagship releases.
Among the first to test the devices were creators, developers, and the Minister of Communications and Digital Technologies, Solly Malatsi, reflecting the growing intersection of AI, mobile tech, and digital policy.
HONOR is now ranked No. 2 in market share locally, with an ambitious goal to reach No. 1 by 2028.
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HONOR CEO Fred Zhou.
Image: Supplied
What sets this release apart is not just what's included but what's arriving first. The HONOR 400 and 400 Pro debut Google Cloud's Veo 2-powered Image-to-Video tool, giving users an exciting way to transform stills into cinematic video clips in seconds.
That old picture of a young gogo in the 70s can now move. It also introduces an industry-first 50× telephoto zoom via the main camera, using AI to sharpen distant details without a bulky lens.
The series includes tools such as: AI Erase Passers-by, using AI to automatically identify pedestrians in photos and remove them.
AI Deepfake Detection , a first at this tier which can detect whether the participant in a video call is using deepfake technology.
A 6.7-inch OLED display with 5000nits Peak Brightness and 6000mAh silicon-carbon battery with a big storage 12+512G
Singer Cici.
Image: Supplied
Available now from R12,999 for the HONOR 400 and R17,999 for the HONOR 400 Pro, both devices are stocked at Vodacom, MTN, Telkom, and Cell C. Each purchase includes R8,000 worth of added value: the HONOR Watch 2i, HONOR Choice Earbuds X7 Lite, and an HONOR Choice Powerbank 10000mAh, until July 31, 2025.
For those looking for the edge without the excess, this is one of the most compelling smartphone launches of the year.
The Star
DJ Maphorisa entertaining attendees at the HONOR 400 and 400 Pro launch.
Image: Supplied
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The Star
4 hours ago
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HONOR 400 and 400 Pro launch in South Africa: A new era of smartphone photography
The HONOR 400 and HONOR 400 Pro have officially launched in South Africa, extending the brand's AI-first approach to photography and creative tools. Unveiled at Kyalami Racecourse on Thursday night, the launch offered early access to HONOR's most advanced imaging experience yet, including features usually expected from flagship releases. Among the first to test the devices were creators, developers, and the Minister of Communications and Digital Technologies, Solly Malatsi, reflecting the growing intersection of AI, mobile tech, and digital policy. HONOR is now ranked No. 2 in market share locally, with an ambitious goal to reach No. 1 by 2028. What sets this release apart is not just what's included but what's arriving first. The HONOR 400 and 400 Pro debut Google Cloud's Veo 2-powered Image-to-Video tool, giving users an exciting way to transform stills into cinematic video clips in seconds. That old picture of a young gogo in the 70s can now move. It also introduces an industry-first 50× telephoto zoom via the main camera, using AI to sharpen distant details without a bulky lens. The series includes tools such as: AI Erase Passers-by, using AI to automatically identify pedestrians in photos and remove them. AI Deepfake Detection , a first at this tier which can detect whether the participant in a video call is using deepfake technology. A 6.7-inch OLED display with 5000nits Peak Brightness and 6000mAh silicon-carbon battery with a big storage 12+512G Available now from R12,999 for the HONOR 400 and R17,999 for the HONOR 400 Pro , both devices are stocked at Vodacom, MTN, Telkom, and Cell C. Each purchase includes R8,000 worth of added value: the HONOR Watch 2i, HONOR Choice Earbuds X7 Lite, and an HONOR Choice Powerbank 10000mAh, until July 31, 2025. For those looking for the edge without the excess, this is one of the most compelling smartphone launches of the year. The Star
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The HONOR 400 & 400 Pro Launch Underscores Impressive AI Investment, Local Inclusion, and Bold 2028 No. 1 Market Share Ambition
HONOR has introduced the new HONOR 400 and HONOR 400 Pro Image: Supplied Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro. This is a launch that could further entrench the brand's momentum in the local mid-to-premium market. Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy. The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range, including: The first global rollout of Google Cloud's Veo 2 Image-to-Video tool , built directly into the phone's gallery AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology. HONOR's 50× AI SuperZoom , intelligent editing tools and the incredible 200MP main sensor A 6000mAh silicon-carbon battery , IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa's mobile economy. Image: Supplied The HONOR 400 is powered by a Snapdragon, while the 400 Pro introduces Snapdragon 8 Gen 3 performance. Both devices are supported by Android updates and security patches, a rare commitment in this segment. The HONOR 400 Series is launched with a promotional offer: Buyers will receive R8000 worth of additional value in the form of the HONOR Choice Watch 2i, HONOR Choice Earbuds X7 Lite and an HONOR Choice Powerbank 10000mAh until 31 July 2025. Available from Vodacom, MTN, Telkom and Cell C, the HONOR 400 is priced from 12,999 and the HONOR 400 Pro from R17,999. With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa's mobile economy. The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology. These devices bring high-end features into a more accessible range. Image: Supplied
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7 hours ago
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HONOR 400 and 400 Pro launch in South Africa: A new era of smartphone photography
The HONOR 400 was launched at the Kyalami Racetrack on Thursday night. Image: Supplied The HONOR 400 and HONOR 400 Pro have officially launched in South Africa, extending the brand's AI-first approach to photography and creative tools. Unveiled at Kyalami Racecourse on Thursday night, the launch offered early access to HONOR's most advanced imaging experience yet, including features usually expected from flagship releases. Among the first to test the devices were creators, developers, and the Minister of Communications and Digital Technologies, Solly Malatsi, reflecting the growing intersection of AI, mobile tech, and digital policy. HONOR is now ranked No. 2 in market share locally, with an ambitious goal to reach No. 1 by 2028. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ HONOR CEO Fred Zhou. Image: Supplied What sets this release apart is not just what's included but what's arriving first. The HONOR 400 and 400 Pro debut Google Cloud's Veo 2-powered Image-to-Video tool, giving users an exciting way to transform stills into cinematic video clips in seconds. That old picture of a young gogo in the 70s can now move. It also introduces an industry-first 50× telephoto zoom via the main camera, using AI to sharpen distant details without a bulky lens. The series includes tools such as: AI Erase Passers-by, using AI to automatically identify pedestrians in photos and remove them. AI Deepfake Detection , a first at this tier which can detect whether the participant in a video call is using deepfake technology. A 6.7-inch OLED display with 5000nits Peak Brightness and 6000mAh silicon-carbon battery with a big storage 12+512G Singer Cici. Image: Supplied Available now from R12,999 for the HONOR 400 and R17,999 for the HONOR 400 Pro, both devices are stocked at Vodacom, MTN, Telkom, and Cell C. Each purchase includes R8,000 worth of added value: the HONOR Watch 2i, HONOR Choice Earbuds X7 Lite, and an HONOR Choice Powerbank 10000mAh, until July 31, 2025. For those looking for the edge without the excess, this is one of the most compelling smartphone launches of the year. The Star DJ Maphorisa entertaining attendees at the HONOR 400 and 400 Pro launch. Image: Supplied
