Canon brings R50 V to India, pitches it as the perfect camera for content creators
Who needs a professional camera? There was a time when professional cameras were sought only by photographers and videographers. But in recent years — particularly after the pandemic — a new group of people has emerged who want professional-grade cameras for their content: social media content creators and influencers. Canon is aiming at this segment with its EOS R50 V, a new mirrorless camera designed specifically to meet the needs of content creators.advertisementThe company has positioned the EOS R50 V as a video-centric upgrade to its popular R50 series. It is also Canon's first product in the newly introduced 'V' line of cameras. According to Canon, the EOS R50 V can do high-quality videos, supports live streaming, and social-first shooting styles.Unlike other such cameras the EOS R50 V is also easier-to-use and lighter camera. The cost of that is, of course, the regular viewfinder that this camera is missing.
Alongside the camera, Canon has also introduced its first RF lens with a built-in power zoom: the RF-S 14-30mm F4-6.3 IS STM PZ. This lens offers precise, servo-like zoom control, which is extremely helpful for video shooting.Canon EOS R50 V: India price and availabilityThe Canon EOS R50 V will be available in India starting 28 April, through Canon's official e-store and authorised retailers nationwide. The camera will be sold as a kit bundled with the RF-S 14-30mm F4-6.3 IS STM PZ lens at an MRP of Rs 79,995. The lens will also be available separately for Rs 33,995.Canon EOS R50 V: Specifications and featuresadvertisementAt its core, the EOS R50 V features Canon's 24.2-megapixel APS-C — crop sensor, in other words — CMOS sensor, paired with the DIGIC X processor. It uses Canon's Dual Pixel CMOS AF II autofocus system. The camera supports un-cropped oversampled 4K video at 30fps, cropped 4K at 60fps, and Full HD at up to 120fps. Canon has also added C-Log 3, catering to users and content creators who want greater control in post-production through colour grading.As the EOS R50 V is aimed at content creators, Canon has included a simplified button layout, a new video-centric mode dial, and an ergonomic grip optimised for vertical shooting — kind of handy for Reels and Shorts. A dedicated live-streaming button offers one-touch access to streaming platforms via Wi-Fi, USB-C, HDMI, or Canon's Live Switcher Mobile app. Users can also combine live feeds from the R50 V and other smart devices — such as iPhones, iPads, or additional Canon cameras — for a multi-angle live broadcast. Cropped 4K 60p live-streaming is supported via USB-C for high-resolution broadcasts.The camera also includes tools such as false colours and zebra patterns for accurate exposure monitoring. A 3-mic noise reduction system and support for 24-bit 4-channel audio input ensure high-quality sound capture.
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