'We will fight': Anti-woke beer company fires back at beer giant for 'intimidation' amid trademark dispute
FIRST ON FOX: A conservative beer company is pushing back after beer giant Anheuser-Busch filed a trademark claim against it after the company went viral for criticizing Bud Light's association with a transgender influencer.
"Anheuser-Busch has filed a federal trademark opposition before the U.S. Patent and Trademark Office (USPTO) in an act of corporate revenge against Conservative Dad's Ultra Right Beer," the Conservative Dad beer company said in a press release accompanied by a new video this week, explaining that Anheuser-Busch is claiming Ultra Right Beer's trademark request infringes on the trademark of Michelob Ultra.
Anheuser-Busch wrote in its opposition that it "believes that it will be damaged by the registration of the mark ULTRA RIGHT" and pointed out that it has "marketed and sold billions of products in the United States under the arbitrary and inherently distinctive mark ULTRA and variants."
"Applicant's ULTRA RIGHT Mark is likely to cause confusion, to cause mistake or to deceive consumers with consequent injury to Opposer," the beer giant, who is the opposer, continued, "The likelihood of confusion, mistake or deception that would also arise from concurrent use and registration of Applicant's ULTRA RIGHT Mark with Anheuser-Busch's use and registration of its ULTRA Marks is that (a) persons are likely to believe that Applicant's products have their source in Opposer, or (b) that Applicant and its products are a version of Opposer's ULTRA Marks or are in some way legitimately connected, associated or affiliated with, sponsored, approved, endorsed or licensed by Opposer when, in fact, they are not."
The trademark filing comes roughly two years after Ultra Right Beer's launch video, which featured founder Seth Weathers smashing a Bud Light can with a baseball bat, went viral in response to Bud Light partnering with transgender influencer Dylan Mulvaney.
The partnership sparked a social media firestorm causing beer drinkers to boycott Bud Light which appeared to have a significant impact on the brand's domestic sales.
"This isn't about trademarks – it's about retaliation," Weathers said in a statement.
"Anheuser-Busch is furious we helped expose their woke disaster with Bud Light, so now they're using their billion-dollar legal machine in an attempt to financially bleed us dry. But unlike them, we're not just a corporation looking to maximize profit – we're a movement of Americans who have had enough."
The press release explains that Anheuser-Busch is a $100+ billion corporation that has a "long history" of using its resources to "crush opposition."
The release also points to a 2023 Newsweek article citing an expert who expressed the opinion that the beer giant was unlikely to win any potential trademark case.
"Now, instead of accepting the consequences of their own marketing disaster, they are weaponizing the legal system to erase a conservative small business that dared to call them out," the press release says.
"For more than 165 years, Anheuser-Busch has been brewing the world's most beloved and well-known beers, and we will continue to protect and enforce the trademark rights of our iconic brands as we always have," an Anheuser-Busch spokesperson told Fox News Digital in a statement.
Companies are permitted by law to continue selling products while trademark applications and disputes are pending.
In response to what Ultra Right calls "corporate intimidation," the company is launching a GiveSendGo campaign to raise funds to fight for its trademark.
The press release also included a hint at the return of Ultra Right Beer's "signature rebellion," which is a reference to the viral launch video with the baseball bat that was seen over 100 million times on social media when it launched.
Additionally, the company announced a Buy 1, Get 1 Free promotion on Conservative Dad's Border Wall Tequila, with proceeds supporting the legal fight.
"They think they can drag this case out long enough to force us into submission through excessive legal fees," Weathers said. "I only have one response: We will Fight! Fight! Fight!"
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
USA Today
7 hours ago
- USA Today
2026 Cadillac Optiq-V: 519-HP electric SUV hits 60 MPH in 3.5 seconds
Cadillac's V-series performance line goes electric with a 73% power increase to the brand's new Optiq compact SUV. The Optiq-V accelerates to 60 mph in 3.5-seconds and goes on sale this fall. Priced at $67,300, plus $1,495 destination charge, the Optiq-V will compete with sporty compact SUVs from Mercedes-AMG, BMW M Sport and Lexus F-Sport. Based on what we know now ― price, looks and features ― it could be a formidable competitor. In addition to a whopping 219 horsepower increase from two new electric motors, the all-wheel-drive Optiq-V gets continuously adaptive ZF shock absorbers and aerodynamic upgrades. The V-series, now in its fifth generation, accounts for about 10% of Cadillac sales. 2026 Cadillac Optiq-V Key figures More power and performance drive modes The Optiq-V's twin electric motors ― one on each axle for AWD ― are the ones used in Cadillac's midsize Lyriq EV. They're bigger than the base Optiq, which produces 300 hp and 354 pound-feet of torque. The V's 10-module battery is the same size at the base Optiq. The Optiq-V gets unique performance software, including: Ambient lighting complements drive modes. ZF continuously adaptive shocks and Brembo front brake calipers are standard. All-season or summer 21-inch tires are available. Key features Accent colors and V-logos The V-package also includes a black roof. Other visual touches include blue exterior accents, optional red or blue front brake calipers that have the V-series logo, which is repeated inside out. The V gets two exclusive colors: Magnus Metal Frost and Deep Ocean Tintcoat. Blue seat belts and seat backs are available. Luxury vehicles: 2025 Cadillac Escalade adds EV style, 55-inch screen, power doors A carbon fiber package includes a rear spoiler and front valence. Cadillac will sell the Optiq-V in the United States, Canada, Mexico and the Middle East. It'll be the first General Motors vehicle with a factory-installed NACS charging port for access to Tesla DC chargers. An adapter will be available for CCS ports. 2026 Cadillac Optiq-V at a glance 2026 Cadillac Optiq-V at a glance All-wheel drive five-seat luxury performance SUV Base price: $67,300 (All prices exclude $1,450 destination charge) On sale: Fall 2025 Power: Two electric motors, one on each axle Output: 519 hp; 650 pound-feet of torque Transmission: Single-speed automatic Battery: 85 kWh lithium-ion Charging time: 240v: 18-31 mph; DC fast charge: 70 miles in 10 minutes. 0-60 mph: 3.5 seconds Wheelbase: 116 inches inches Length: 190 inches Width: 84 inches including mirrors Height: 65 inches Passenger volume: 100.1 cubic feet Cargo capacity: 26 cubic feet behind second row, 57 behind first row Towing capacity: None Curb weight: 5,445 pounds Assembled in Ramos Arizpe, Mexico Contact Mark Phelan: mmphelan@ Follow him on Twitter @mark_phelan. Read more on autos and sign up for our autos newsletter. Become a subscriber.
Hamilton Spectator
4 days ago
- Hamilton Spectator
New GlobeScan Report Shows Fairtrade's Growing Influence with Canadian Consumers Amidst Shifting Ethical Expectations
Ottawa, ON, June 19, 2025 (GLOBE NEWSWIRE) — A new independent study from GlobeScan reveals that Fairtrade is making steady gains in Canadian consumer awareness, trust, and purchasing loyalty, reinforcing its position as one of the most credible and influential ethical labels in the country. The 2025 GlobeScan Consumer Insights report, released today, tracks Canadian attitudes toward ethical consumption and the Fairtrade Mark. The study shows that awareness of the Fairtrade Mark has grown by 14 percentage points since 2019, rising to 50% in 2025, making it the fastest-growing ethical label in terms of consumer recognition in the Canadian market. Trust in the Mark remains exceptionally strong, with 8 in 10 of those who recognize it saying they trust it, a testament to the label's credibility in an increasingly crowded ethical space. The findings also highlight Fairtrade's growing relevance to younger Canadians. Among 25–34-year-olds, awareness has jumped 23 points since 2019, now sitting at 60%. Additionally, the report also found that over half of all Canadians under 34 who recognize the Fairtrade Mark report buying Fairtrade products regularly and nearly 60% said they are willing to pay more for Fairtrade products, even in the face of inflation and economic uncertainty. 'GlobeScan's report confirms that Canadian consumers are not only aware of Fairtrade, they see it as a meaningful expression of their values and an easy way to identify products with responsible sourcing practices,' said Julie Francoeur, CEO at Fairtrade Canada. 'In an era where consumers are questioning greenwashing and superficial claims, this study validates the weight the Fairtrade Mark carries in instilling a sense of consumer trust.' GlobeScan's study also affirms Fairtrade's role in enhancing brand perception. Nearly four in five consumers say their opinion of a brand improves when they see the Fairtrade Mark. Social and emotional dimensions remain central to this connection, with almost 8 in 10 consumers reporting they feel they are 'standing with farmers and producers' when buying Fairtrade. GlobeScan's research offers an independent lens on how Fairtrade continues to resonate with Canadian consumers. According to GlobeScan's global survey, which was conducted in 13 countries with more than 12,900 individuals, Fairtrade remains the most visible and most trusted ethical label for consumers globally. The full GlobeScan report is available on the Fairtrade Canada website at .
Washington Post
4 days ago
- Washington Post
Brazil's Bolsonaro used intelligence agency to spy on judges, lawmakers and journalists, police say
RIO DE JANEIRO — Brazil's federal police accused former president Jair Bolsonaro and 35 others of involvement in a sprawling scheme that used the country's intelligence agency to spy on members of the judiciary, lawmakers and journalists. The seal on the 1,125-page document, which adds to the far-right leader's woes, was lifted by the country's Supreme Court on Wednesday.
