Latest news with #MichelobUltra
Daily Mail
09-06-2025
- Sport
- Daily Mail
NBA fans sent into meltdown by bizarre technical malfunction on Pacers-Thunder TV broadcast
The digital logos projected onto Oklahoma City's home court during Game 2 of the NBA Finals became a distracting eyesore for fans trying to watch the Thunder and visiting Indiana Pacers. At the heart of the issue is the NBA's years-old decision to remove the Larry O'Brien Trophy and NBA Finals logo decals from the court during the annual best-of-seven championship series. Only this year, with fans already questioning the decals' absence, the NBA tried replacing them with digital projections in Game 2. The resulting display irritated fans considerably. Sometimes the two Larry O'Brien Trophy projections would be delayed after replays and randomly reappear at peculiar moments. At other points, the digital images would be projected over players as they ran down the court. With the Thunder logo at midcourt, the floor art for Sunday's Game 2 also included a rotation of digital graphics as well as on-court advertisements for Paycom, YouTubeTV sideline and Michelob Ultra. 'This floor is a NASCAR hood,' SiriusXM's Rob Perez joked on X. Fans were left disgusted, not just at the chaotic scramble of logos, but also at the poor image quality of the projections, some of which cut in and out. 'This is worst (sic) than just having the most minimal effort,' one fan wrote. 'FANS: The NBA Finals are supposed to be special. You could at least put the logo back on the court,' popular commenter Mike Beauvais wrote. 'NBA: Here are the terribly low-res digital Larry O'Brien Trophies superimposed on the court like you wanted. They're glitchy and disappear if we cut back to them too quickly.' Many other fans pointed out that the NBA managed intricate court designs for the in-season tournament, but appear relegated to using digital projections for ABC's Finals broadcasts. 'Why do we get this court for the lame a** cup games, yet we don't get any good courts for the Finals? no Finals logo @nba make it make sense. the ads all over the place have diminished entertainment value.'
Axios
06-06-2025
- Entertainment
- Axios
Richmond's Allianz Amphitheater: What to know before you go
Allianz Amphitheater — Richmond's newest, 7,500-seat music venue — opens this weekend. Why it matters: We got a sneak peek into what concertgoers can expect at the 30-plus shows planned through October, starting with Rick Springfield on Saturday. The big picture: The general admission entrance is off Fifth Street, where you'll walk down a long-ish bridge before entering the venue. The bathrooms are immediately to the left, and the first line of bars, which are stationed throughout the amphitheater's perimeter, are to the right. The entire venue is cashless, and doesn't have wristbands for people 21 and up — which means you'll have to show ID every time you get alcohol. Zoom in: The bars are stocked with liquor including Tito's Vodka and Grey Goose and will offer canned wines, beer like Modelo and Michelob Ultra — and local ones from Starr Hill — and White Claw and Smirnoff seltzers. You'll also have the chance to get a shaker cup cocktail, such as a cherry bourbon lemonade, strawberry vodka lemonade and a watermelon chili marg. Some NA options include: a sparkling ginger peach iced tea and a watermelon Red Bull with strawberry lemonade. If you go: Drink prices vary depending on the event, per organizers, but beers will start at $5. The food: There will be 12 different food trucks cycling in and out throughout the season, a spokesperson tells Axios. They'll include Goatocado, Smokie Joe's BBQ, Timber Pizza, Four Brothers, Scoop O Dough and more. Getting there: The Amphitheater has a map of places to park that are within a 15-minute walk of the venue. Per the organizers, the closest Pulse bus stop is a 13-minute walk away, but the GRTC has a stop at Second Street and Brown's Island via Route 87, which runs every hour. We'd personally Uber (drop off at the Seventh Street roundabout by the CoStar building) or park across the bridge in Southside and walk over. What's allowed: Clear bags smaller than 12" by 6" by 12" Non-clear bags smaller than 6" by 9" Small blankets Factory-sealed water bottles What's not allowed: Weapons, empty containers, aerosols over 5 ounces, outdoor food or drink, hula hoops, flashlights, music instruments or outside chairs (you can rent one for $15). What we're watching: Most of the shows are around sunset, but after the community preview Wednesday night, people took to social media to critique the lack of shade. They also wondered whether the bathroom situation would work during a sold-out show. Fun fact: Mayor Avula tells Axios if he wasn't going to be out of town when Counting Crows (July 12) and Dave Matthews Band (July 15 and 16) perform, those are the concerts he'd get tickets to.
Scottish Sun
06-06-2025
- Business
- Scottish Sun
World's best beer 2025 named beating Budweiser, Guinness and Heineken
We reveal the full list of most popular beers with drinkers around the world below CHEERS TO THAT! World's best beer 2025 named beating Budweiser, Guinness and Heineken Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THE world's best beer for 2025 has been named and it's beaten Budweiser, Heineken and Guinness. Corona, which originates from Mexico, has been crowned punters favourite pint. Sign up for Scottish Sun newsletter Sign up 3 Corona is the tipple of choice for punters across the globe Credit: Alamy That is according to data and marketing firm's Kantar's BrandZ 2025 Most Valuable Global Brands report. It comes after the crisp beer, usually served with a lime, recorded double digit sales growth outside of its home market. Its no-alcohol Corona Cero, which became the first beer to sponsor the Olympic Games in Paris last year, also saw a boom in demand. And it is the second year in a row the tipple, owned by drinks giant AB InBev, has come out on top. The light beer, celebrating its 100 year anniversary, trumped Budweiser which came second in the rankings. This was followed by Dutch giant Heineken, Mexican brew Modelo and America's Michelob Ultra, which is a hard find in the UK. Marcel Marcondes, marketing chief at global brewing giant AB InBev, said: "For Corona to be recognised as the most valuable beer brand in the world in the same year the brand is celebrating its 100-year anniversary shows the power of building brands for the long-term." Meanwhile, Kantar CEO Chris Jansen added: "With the right level of investment and strategic focus, brands have huge potential to drive growth for their owners. "Anheuser-Busch InBev is a perfect example of this in action. "Through Corona and their other brands, they have mastered the ability to cut through in the face of changing consumer behaviour." All the beers that have lowered in strength British pub classic Stella Artois came ninth in the ranks, while Guinness was at the bottom of the leader board. It comes after the Irish stout has risen in popularity in recent years. Owner Diageo was forced to ration supplies to pubs in the run-up to Christmas due to increased demand. You can see the 10 global beer brands for 2025 below: Corona Budweiser Heineken Model Michelob Ultra Brahma Bud Light Skol Stella Artois Guinness MORE BEER NEWS Punters are paying more for the price of a pint in both the supermarket and the pub. How to save money buying alcohol Alcohol can be pricey if you're planning a party or hosting an event but there are ways to cut costs. It's always important to drink responsibly, here, Sun Savers Editor Lana Clements share some tips on getting booze for the best price. Stocking up can mean big savings on drinks, especially if you want to buy wine or fizz. The big supermarkets regularly offer discounts of 25% when you buy six or more bottles of wine. The promotions typically run in the lead up to occasions such as Bank Holidays, Christmas and Easter. If you know you are going to need booze later in the year, it can be worth acting when you see offers. Before buying your preferred drink make sure you shop around to find the best price – you can use a comparison site such as or Don't forget that loyalty cards can unlock better savings so make sure you factor that in too. If you like your plonk, wine clubs can also be a good way to save money and try new varieties. You'll usually have to pay a membership fee in return for cheaper price so work out if you will be buying enough to make the one off cost worthwhile. Costs have risen steadily as manufacturers and pubs grapple with higher alcohol taxes, soaring utility bills and increased staffing costs. A new report from the The Morning Advertiser said London now tops the list for the priciest pints, with pub owners charging an average of £6.10. The cost of popular brands in the capital has also climbed, with a pint of Guinness reaching £6.45, Birra Moretti £7.17, and Camden Hells £7.05 since February. And it's not only London feeling the squeeze. The survey revealed that pint prices in the Midlands increased by 5.15% between January and April. You can see how much the cost of a pint has increased in your area here. 3 Guinness was named the 10th most popular beer in the world Credit: Getty
USA Today
03-06-2025
- Entertainment
- USA Today
Watch: Lionel Messi stars in FIFA Club World Cup commercial for Michelob Ultra
Watch: Lionel Messi stars in FIFA Club World Cup commercial for Michelob Ultra Show Caption Hide Caption lionel-messi-fifa-club-world-cup-michelob-ultra-TV-commercial Soccer superstar Lionel Messi appears in a new Michelob Ultra TV commercia for the FIFA Club World Cup. Lionel Messi has scored another Michelob Ultra commercial – this one timed to the FIFA Club World Cup. If you are a fan of football or fútbol, you likely remember the Michelob Ultra commercial from 2024's Super Bowl featuring the Argentina and Inter Miami superstar, Jason Sudeikis and NFL great Dan Marino in which Messi joins a game of beach soccer when the Michelob Ultra tap goes dry. In this new commercial, titled "Superior Hotel," Messi competes in a one-on-one soccer match for the lone Michelob Ultra in the hotel bar refrigerator. The 30-second ad will appear on social media – including on YouTube – and air during broadcasts throughout the FIFA Club World Cup. The international tournament starts June 14 with Messi and Inter Miami taking on Egyptian club Al Alhy at Hard Rock Stadium in Miami. When is the FIFA Club World Cup?: Dates, times, teams and schedule for 2025 tournament Messi is perfect fit for Michelob Ultra, said Ricardo Marques, senior vice president of marketing for Michelob Ultra. "A global soccer icon like Messi helps fuel the significant momentum and growth both soccer and Michelob Ultra have been experiencing across the U.S.," he said in a statement to USA TODAY. "Messi is the biggest soccer star of our time and is the perfect embodiment of our brand's point of view and brings excitement to some of soccer's most passionate fans during some of the sport's most competitive tournaments." As the official beer sponsor of the FIFA Club World Cup, Michelob Ultra will also present the Superior Player of the Match Trophy, awarded after each game – the brand sponsored the award during last year's Copa America 2024. Michelob Ultra will also sponsor the 2026 FIFA World Cup. Michelob Ultra pop-up beer gardens and pitchside clubs will be found at the 12 host stadiums, too. Fans can enter online to win a chance to sit in the Michelob Ultra Pitchside Club in New York City for the semifinals and final. "The FIFA Club World Cup is an opportunity to continue to make our brand synonymous with one of the world's most beloved sports by elevating the fan experience this summer and into 2026," Marques said. Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
Business Upturn
14-05-2025
- Business
- Business Upturn
Inside America's top 5 most consumed Beers in 2025: What every Beer drinker needs to know
The American beer landscape has shifted dramatically in recent years, with consumer preferences leaning toward light, low-calorie options and international lagers. In 2025, the 'most popular beer brands USA 2025' list reflects not just brand loyalty but also demographic and lifestyle trends. The 'top-selling beers in America' now embody wellness, identity, tradition, and regional pride. This comprehensive analysis dives into why Bud Light, Coors Light, Michelob Ultra, Miller Lite, and Modelo Especial have become the defining beers of this era. Methodology: How popularity was determined To determine the 'most consumed beers in America 2025,' this report draws from NielsenIQ retail data, Statista sales volume metrics, and consumer sentiment from platforms like Untappd and BeerAdvocate. Sales volume in barrels, dollar sales by region, and consumer demographics across age groups were factored. Long-tail keywords such as 'best light beers US market' and 'Bud Light vs Coors Light comparison' were used to identify trending search interests. Market shift toward light and low-calorie beers In 2025, 'American beer trends 2025' highlight a major pivot: consumers are increasingly choosing beers with lower alcohol by volume (ABV) and fewer calories. Driven by Gen Z and Millennials, this movement favors beers that fit a balanced lifestyle. As a result, light lagers have dominated shelf space and on-tap menus nationwide. 1. Bud Light: The Titan of American Beers Sales figures and national reach Despite recent controversies, Bud Light remains the best-selling beer in America in 2025. With estimated annual sales surpassing 26 million barrels, Bud Light has recovered from its 2023-24 slump, fueled by renewed marketing strategies and aggressive retail partnerships. It commands a 13% share of the domestic beer market, dominating especially in the South and Midwest. Taste profile and target audience Bud Light is a light lager with a 4.2% ABV and only 110 calories per 12 oz serving. Brewed with barley, rice, hops, and water, it offers a clean, crisp taste with a mild bitterness—an accessible flavor appreciated by casual drinkers and event-goers. It targets a broad audience, including loyal baby boomers and budget-conscious college students. Controversies and comeback in 2025 After backlash from political and social issues in 2023, Bud Light faced a sharp decline. However, in 2025, parent company Anheuser-Busch rolled out an apolitical 'Drink Together' campaign and re-invested in grassroots sponsorships, from local sports leagues to music festivals. This helped it reclaim trust among a wide consumer base. 2. Coors Light: Refreshment Across Generations Marketing strategy that built loyalty Coors Light holds strong as America's second most consumed beer in 2025. The brand's success lies in its long-standing 'Rocky Mountain cold refreshment' identity. With a consistent 4.2% ABV and 102 calories per 12 oz, Coors Light caters to consumers seeking an easy-drinking, low-calorie beer. Molson Coors has kept the brand fresh through smart celebrity tie-ins and NFL sponsorships. Why it's still popular in Western states Coors Light remains the top-selling beer in states like Colorado, Utah, and Nevada, owing to its heritage in Golden, Colorado. Regional loyalty, combined with its crisp taste and 'cold-activated' packaging, continues to resonate with both Gen X and Millennial consumers in the West. 3. Michelob Ultra: The Fitness-Conscious Beer Rise among health-conscious drinkers Michelob Ultra's climb into the top three 'top-selling beers in America' reflects a shift in drinking culture. Its branding as the 'fit beer' has won over gym-goers, marathoners, and even TikTok influencers. As of Q1 2025, Michelob Ultra commands nearly 10% of the light beer market and is the fastest-growing brand in its segment. Ingredient and calorie breakdown At only 95 calories and 2.6g of carbs per serving, Michelob Ultra offers the lowest calorie count among America's top five. Brewed with Herkules hops and a blend of grains, it delivers a light, almost dry taste. The ABV sits at 4.2%, making it an ideal choice for session drinking. 4. Miller Lite: Tradition Meets Modern Drinking Legacy of Miller Brewing Company Miller Lite, the first successful mainstream light beer in the U.S., continues to hold its own in 2025. Originally launched in 1975, it carved the path for 'best light beers US market' and remains a nostalgic favorite. Its longevity is due to Miller's consistent quality and strong distribution network. Competitive pricing and Midwest dominance With a price point often under $9 per six-pack, Miller Lite appeals to budget-conscious consumers. Its flavor—slightly maltier than Bud Light or Coors Light—gives it a fuller mouthfeel. The Midwest remains its stronghold, especially in Wisconsin, Illinois, and Michigan. 5. Modelo Especial: America's Surprise Favourite The Hispanic market's influence Modelo Especial, a Mexican lager brewed by Grupo Modelo, became a breakout star in 2023 and has only grown since. By 2025, it is the fifth most consumed beer in America and the top import. Its success can be attributed to a growing Hispanic demographic, as well as crossover appeal in mainstream markets. Flavor profile and growing coastal popularity Modelo Especial features a richer taste profile than typical light beers, with a 4.4% ABV and 143 calories. It combines barley malt with non-malted cereals, giving it a crisp, slightly sweet character. Its gold foil-wrapped neck has become iconic on the East and West Coasts, especially among 25- to 40-year-old urban professionals. Comparative Breakdown of the Top 5 Beers Taste, price, calories, and ABV comparison Beer ABV Calories Avg. Price (6-pack) Taste Profile Bud Light 4.2% 110 $8.99 Clean, crisp, mild Coors Light 4.2% 102 $8.99 Light, smooth Michelob Ultra 4.2% 95 $9.49 Dry, clean, light hop Miller Lite 4.2% 96 $8.49 Malty, balanced Modelo Especial 4.4% 143 $10.49 Full, crisp, sweet Regional popularity heatmap Bud Light : Midwest, Southeast, and Texas : Midwest, Southeast, and Texas Coors Light : Mountain West and Pacific Northwest : Mountain West and Pacific Northwest Michelob Ultra : National but strongest in coastal urban centers : National but strongest in coastal urban centers Miller Lite : Midwest and Northeast : Midwest and Northeast Modelo Especial: California, Florida, New York, and Texas Final Thoughts: Is Beer Culture in America Evolving? The 'American beer trends 2025' narrative is clear: the U.S. beer scene is becoming more segmented and health-conscious. Light beers dominate due to their calorie counts and sessionability, while import lagers like Modelo capture multicultural influences. While Bud Light and Coors Light continue to lead based on tradition and mass appeal, beers like Michelob Ultra and Modelo are shaping a more diverse, lifestyle-oriented future. Which beer is best for you in 2025? That depends on your preferences: For lowest calories : Michelob Ultra : Michelob Ultra For classic American flavor : Bud Light or Miller Lite : Bud Light or Miller Lite For refreshment and regional loyalty : Coors Light : Coors Light For richer taste and cultural appeal: Modelo Especial Whether you're tracking carbs or embracing tradition, the 'top-selling beers in America' offer something for every palate. In 2025, beer isn't just a drink—it's a lifestyle statement. Disclaimer: Consumption of liquor is injurious to health and Business Upturn does not promote or advertise the featured brand(s) or suggest ingesting liquor through this article. Business Upturn does not guarantee the accuracy of information in this article.
