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Amazon has already slashed the price of this 'excellent' smart TV ahead of Prime Day — but there's a catch

Amazon has already slashed the price of this 'excellent' smart TV ahead of Prime Day — but there's a catch

Yahoo4 days ago

We're still a few weeks away from Amazon Prime Day 2025 (July 8-11), but that doesn't mean you can't already score a Prime Day-worthy deal. For a limited time, Amazon Canada shoppers can beat the virtual rush and save 29 per cent on an Amazon Fire TV 40" 2-Series HD smart TV — however, there's a catch. This early deal is a Prime member exclusive, meaning you need a Prime membership to save. Don't have a Prime membership? Sign up for a free trial here. To take advantage of the early Amazon Prime Day deal and check out even more TVs on sale, scroll below.
This bestselling TV has more than 2,400 reviews on Amazon and a 4.4-star average rating.
This smart TV brings movies and shows to life in HD 1080p resolution and supports HDR 10, HLG and Dolby Digital Audio.
With the Amazon Fire TV, users can stream more than 700,000 movies and TV episodes with subscriptions to Netflix, Prime Video, Disney+ and more. For traditional TV viewers, live and free TV is available, alongside video games and music streaming.
When is Amazon Prime Day 2025 in Canada? Date announcement, details about this year's massive 4-day sale, plus the best early deals you can already shop now
Like most Amazon devices, users can access Alexa to find their favourite apps, movies and shows, plus check the weather, sports scores and more.
The Amazon Fire TV 40" 2-Series HD smart TV has earned a 4.4-star average rating from nearly 2,500 reviews.
The TV delivers "good picture quality, smart features" and a "user-friendly interface," according to one Amazon reviewer. It "offers a lot of bang for your buck."
The inclusion of Alexa voice control is a "game-changer," they add. This level of integration "makes the user experience smooth and intuitive."
It's an "excellent quality" TV for the price range and size, comments another shopper. "[I] would recommend" it; it's a "solid choice."
The TV is "worth it for the price," writes a third reviewer. "I'd buy [it] again."
While the Amazon Fire TV has racked up hundreds of five-star reviews, some shoppers note the TV can be "difficult" to assemble and suggest that it "could use a stronger base."
If you're in the market for a new TV, this is a deal you won't want to miss — especially at its early Prime Day sale price. Reviewers laud the Amazon Fire TV 40" 2-Series HD smart TV for its picture quality and overall value. However, some shoppers note it can be difficult to assemble, something to keep in mind when placing your order.
This 55" TV is equipped with Dolby Vision IQ, Local Dimming, Fire TV Ambient Experience and hands-free with Alexa.
What does the smart TV offer? Dolby Vision, HDR PRO+, Dolby Atmos, Alexa Built-in with Voice Remote and Apple AirPlay 2 Compatibility.
This "Amazon's Choice" TV features Dolby Vision HDR, Dolby Atmos, Alexa Built-in and Apple Airplay Compatibility.
Stream live TV without cable with the Amazon Fire TV 50" 4-Series 4K UHD smart TV.
This 55" TV packs a punch with QLED 4K UHD smart TV, Dolby Vision IQ, 144hz gaming mode, Ambient Experience and hands-free Alexa.
This robust Samsung TV delivers Neo Quantum HDR, Dolby Atmos, Object Tracking Sound+, Gaming Hub and Q-Symphony.

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Those security codes you ask to receive via text leave your accounts vulnerable. Do this instead
Those security codes you ask to receive via text leave your accounts vulnerable. Do this instead

Fast Company

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  • Fast Company

Those security codes you ask to receive via text leave your accounts vulnerable. Do this instead

Do you receive login security codes for your online accounts via text message? These are the six- or seven-digit numbers sent via SMS that you need to enter along with your password when trying to access your bank accounts, health records, online photos, and more. This type of security is known as multifactor authentication (MFA) and is designed to keep your account secure even if someone knows your password. Without the additional security code, bad actors can't gain access to your data. Or at least that's the idea. It's increasingly becoming evident that security codes sent by text message may leave our data less secure than we thought. Fortunately, there are other, more secure ways to keep your accounts safe. Here's why it's probably a good idea to stop using SMS for your security codes, and what you can use instead. An opaque security code industry You may think that the text message you receive with the code you need to log into your account is coming from Amazon, Google, Meta, or whoever provides the service you are logging into. But it's probably not—and therein lies the security risk. Bloomberg and Lighthouse Reports just released an alarming report revealing that some of the most prominent tech companies recommending that users enable multifactor authentication—including Amazon, Google, and Meta—have used third-party companies to send their security codes to users via text. Some of these third-party companies have been linked to institutions in the surveillance industry and even government spy agencies. Additionally, some of the security codes that these third-party companies were responsible for transmitting have been associated with data breaches of individuals' accounts. Worse: the intermediaries operating in this space do so with little oversight from their tech giant clients or regulators. And Bloomberg and Lighthouse Reports' piece isn't the first to warn about the vulnerability that texted security codes expose users to. In December, the U.S. Cybersecurity and Infrastructure Security Agency (CISA) issued a warning to the public, urging people to migrate away from receiving security codes via text. 'Do not use SMS as a second factor for authentication,' the CISA's memo warned. 'SMS messages are not encrypted—a threat actor with access to a telecommunication provider's network who intercepts these messages can read them.' But this vulnerability in texted security codes doesn't mean you should revert to using merely a password to access your accounts. Instead, you should consider a superior form of multifactor authentication—or upgrade to passwordless logins entirely. Get your security codes from an authenticator app instead Some websites and services are stuck in the past when it comes to multifactor authentication. That is, these websites do offer their users MFA, but only give the option of receiving security codes via text message—something the U.S. Cybersecurity and Infrastructure Security Agency now warns against. Thankfully, plenty of websites offer a more secure way to receive security codes: via an authenticator app. Simply put, an authenticator app is an application that resides on your phone or computer, storing all the various security codes for your online accounts that have multifactor authentication enabled. The code for each account in the authenticator app is unique, and it changes every 30 seconds. When you need to log in to a site that you have set up with multifactor authentication, you'll be prompted to enter your security code, which can be found in your authenticator app. And since these authenticator app codes always reside on your device, they can never be intercepted in transit, because they are never sent to you in the first place. Regardless of whether you use Windows, Mac, iPhone, or Android, you have numerous authenticator apps to choose from. These include Apple's own Passwords app, Google Authenticator, Microsoft Authenticator, LastPass Authenticator, and more. Even better, start using passkeys While authenticator apps are vastly more secure than text messages for getting your security codes, the safest login method no longer relies on codes—or even passwords—at all. I'm referring to passkeys, the passwordless login technology spearheaded by the FIDO Alliance, a consortium of tech companies including Amazon, Apple, Dell, Google, Meta, Microsoft, NTT, Samsung, and others. Passkeys are cryptographically complex from a technology perspective, but easy to use from a consumer perspective. When you add a passkey for one of your online accounts, you get one digital key, saved to your device, and the website gets a matching key. When you log into that website, the passkeys must match; otherwise, you won't get access to the account. You verify that you are the true holder of your passkey by confirming your identity with your biometrics—a facial or fingerprint scan, right from your phone or laptop. Passkeys can't be phished or guessed. And if one of your passkeys were stolen and put on someone else's device, it wouldn't work either. That's because the thief couldn't fool the passkey into thinking they were you since they don't have your face or fingerprint. And because passkeys don't require any alphanumeric input authentication—such as security codes—there's no code you need to worry about either. Passkeys are also synced to the cloud via your device's password manager, so if you lose your device, you can quickly regain access to all your passkeys from your, for example, Apple or Google account. The only drawback to passkeys is that not all online accounts support them. Still, each month, more and more sites are offering users the option for passkey logins. However, if your accounts don't support passkeys yet, you should still enable multifactor authentication. Just remember to opt to receive your security codes via an authenticator app rather than a text message.

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Early Fourth of July Deals: Save Hundreds at Amazon, Best Buy and Target Before the Holiday Weekend
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Early Fourth of July Deals: Save Hundreds at Amazon, Best Buy and Target Before the Holiday Weekend

Retailers like Amazon, Best Buy and Walmart are gearing up for July 4, even though we are still a few weeks away from the holiday weekend. But in anticipation of this occasion, some companies have already released some fantastic deals. If you're anticipating Fourth of July sales, you're probably also tracking Prime Day. This sales event will occur July 8 through 11 so there will be plenty of opportunities to snag all of the items on your summer wish list at a discount. These deals will save you tons on TVs, laptops and outdoor items. It also includes your favorite brands, like Apple and Anker. Just make sure to dive into the offers quickly because these pre-holiday sales may not last long. Don't forget to check back often because we're constantly updating this page as items sell out or new deals become available. Early July 4 tech deals These are the best tech deals we've found so far among the early Fourth of July sales. We've spotted deals on some of our favorite TVs, tablets and more. Insignia 50-Inch F50 4K Smart TV: $180 This TV has a great size, loads of features and a good picture. It's also 40% off right now so getting it for $180 is a chance you shouldn't miss. Details Save $120 $180 at Amazon Close Apple M3 MacBook Air 13-inch laptop: $899 We named the M3 MacBook Air the overall best laptop of 2024, and this discount makes it even sweeter to upgrade to a model with a 13.6-inch Liquid Retina display, an 18-hour battery life, 256GB of storage and 8GB of RAM. Details Save $200 $899 at Best Buy Close More early July 4 tech deals: Early July 4 home and kitchen deals Dyson V8 Plus cordless vacuum cleaner: $350 Dyson has often earned spots on our list of best vacuums, and the V8 Plus model is perfect for tackling dust and debris. If you've been considering an upgrade, don't sleep on this vacuum deal -- the V8 is now just $350, the lowest price we've seen. Details Save $120 $350 at Amazon Close Ring Battery Doorbell: $50 The Ring Battery Doorbell is an excellent way to add a bit more security and convenience to your home. And it's now half off if you're a Prime member, which is a great deal. Details Save $50 $50 at Amazon Close Ninja Creami ice cream maker: $169 Make your own ice cream concoctions at home with the viral Ninja Creami, thanks to this rare discount. It's easy to use and makes restaurant-quality frozen desserts with the click of a button. Details Save $30 $169 at Walmart Close More early July 4 home and kitchen deals: Early July 4 mattress deals Now is a great time to upgrade your mattress and score a great deal. Here are our favorite mattress deals to shop during early Fourth of July sales. Nectar mattresses Score a new mattress for as low as $349, plus 66% off bundles. Choose from tons of styles and designs. Details Up to 50% off mattresses See at Nectar Close Mattress Firm You can get up to 20% off adjustable bases and up to 60% off Mattress Firm's bestsellers. Pillows and sheets are also 20% off. Details Save up to 60% See at Mattress Firm Close DreamCloud DreamCloud is offering some significant savings, giving up to 60% off mattresses. (So, you could potentially score a mattress for as low as $299) Plus, you can also save $599 with the included accessories and get 66% off bundles. Details Save up to 60% on mattresses See at DreamCloud Close More early Fourth of July mattress deals: Early July 4 outdoor deals Upgrade your backyard or prep for your next summer camping trip with these hot early Fourth of July outdoor deals. Solo Stove sales Solo Stove, which offers a wide selection of fire pits and accessories, is currently offering up to $230 off bundles. In addition to fire pits and accessories, the company also has pizza ovens and other outdoor goodies, including furniture. Details Save up to $230 bundles See at Solo Stove Close Christopher Knight 2-piece mesh chaise lounge set: $329 Reduced by almost $200, these Christopher Knight chairs are now a good 37% off. The clean lines of these lounge chairs will complement any outdoor decor, and they feature adjustable backs, so you can go from sitting to napping in seconds. Details Save $193 $329 at Amazon Close Anker Solix C1000 portable power station: $449 If you're going camping this summer, a portable power station is an asset -- coming in handy if you unfortunately lose power at home. This model has 11 versatile ports and is strong enough to keep an electric grill, projector or coffee maker powered up. It has a maximum rated power of 1800W, but can reach a peak power of 2400W. Details Save $350 $449 at Amazon Close More of the best early Fourth of July outdoor deals: When do July 4 sales start this year? While Independence Day falls on July 4 every year, holiday sales often tend to hang around for a few days before and after. Amazon also announced that its next Prime Day will take place from July 8 to 11, so the two sales may blend. Where are the best pre-July 4 sales? Fourth of July sales offer some of the best prices on tech, appliances, mattresses and fashion, making it a great time to snag stellar prices on must-have items, and there are a ton of retailers still participating in the holiday savings. Unsurprisingly, Amazon is usually one of the best places to buy because it sells products from almost all major brands across these popular categories, making it a tremendous one-stop shop for all of your Fourth of July buys. Outside of Amazon, we recommend checking out appliance and tech sales at Best Buy, Home Depot and Lowe's, as well as holiday sales on a large variety of categories at Target, Nordstrom and Walmart, among others. Should I shop July 4 sales or wait for Prime Day deals? There's no definitive way to say whether Fourth of July sales or Prime Day deals are best. Both sales offer plenty of deals, including some of the best prices we'll see all year. Plus, it's likely the two sales will blur into one big discount extravaganza, given their proximity. Fourth of July sales offer more variety in retailers, although much of your shopping may take place on Amazon anyway. There are also plenty of non-Amazon retailers that will keep their sales rolling through mid-July, often directly competing with Amazon Prime prices. Because you'll be able to shop so many Fourth of July sales in just a few weeks, grab what you need and then keep tabs on Prime Day deals later for anything you miss out on. How to keep up with the best July 4 sales There are a lot of ways to ensure you're getting the latest scoop on Fourth of July offers. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We'll be tracking all the major retailer sales following the Fourth of July holiday and sharing the promotions you need to hear about, and there are plenty of ways to hear from us. One option is to bookmark to check out our latest coverage. You can also follow @CNETDeals on X to see everything we publish or sign up for our CNET Deals newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to install our CNET Shopping browser extension to help ensure that purchases you make all year round will be at the lowest price available.

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