Dubai Summer Surprises 2025 Launches with Citywide Offers and Entertainment

Dubai is set to transform into a vibrant hub of retail, entertainment, and family fun as the 28th edition of Dubai Summer Surprises (DSS) returns from 27 June to 31 August 2025.
Spanning 66 days, the citywide festival promises thousands of unbeatable deals, thrilling experiences, and live events across the emirate.
Organised by Dubai Festivals and Retail Establishment (DFRE), this year's DSS is billed as the most value-packed yet. The summer-long celebration will feature more than 800 brands and 3,000 retailers offering exclusive promotions, along with raffles, concerts, dining experiences, and family-friendly attractions.
The full calendar was unveiled at a press preview held at the iconic Jumeirah Beach Hotel. Attendees were given a first look at new activations and returning favourites designed to cater to every age, budget, and interest.
Ahmed Al Khaja, CEO of DFRE, said DSS 2025 strengthens Dubai's position as a leading global destination by uniting the city's key tourism pillars—retail, hospitality, gastronomy, and entertainment—into one immersive season.
The DSS Sales Season kicks off on the opening weekend with Summer Holiday Offers, launching citywide discounts and mall activations. With three themed shopping seasons introduced this year, the festival offers something for every shopper and visitor.
Now in its 28th year, DSS continues to support Dubai's D33 economic agenda, reinforcing the city's reputation as one of the world's best places to live, work, and visit.
News Source: Emirates News Agency

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Image: DSS/ DFRE Dubai Summer Surprises (DSS) is back for its 28th edition, running from June 27 to August 31. Organised by Dubai Festivals and Retail Establishment (DFRE), this year's From exclusive retail promotions and world-class concerts to raffles, hotel deals, and pop-up food experiences, here's everything you need to know to make the most of The festival is sponsored by Commercial Bank of Dubai with major partners including Al Futtaim Malls, Majid Al Futtaim, Emirates Airline, ENOC, talabat and many more. 1. Three curated shopping seasons Summer holiday offers (June 27–July 17): Early-season deals, family-friendly offers, and first-round raffles. Great Dubai Summer Sale (July 18 – August 10): The biggest citywide bargains—over 800 brands, 3,000+ retailers. Back to School (August 11–31 ): Essential term-time savings + giveaways and scholarship chances. 2. Dubai Summer Surprises: Opening weekend extravaganza June 27–29: Family-focused activities and free concerts at major venues. Dubai Festival City Mall: Regional acts (Abri & Band, Sabrina, Reina Khoury, Noel Kharman) City Centre Mirdif: Live music by Jadal and Al Shami, plus roaming entertainment Headline shows: Miami Band and Mutref Al Mutref, Tribute to Adele, Adnan Sami, and more. 3. Mall Raffles and big wins Immediate chances to win big: Polestar 4 car, SUVs, electronics, jewellery, and Skyward Miles through retailer loyalty programmes (Mercato, Majid Al Futtaim, Festival Plaza, Dubai Outlet Mall). 4. Dubai Summer Restaurant Week (July 4–13) Enjoy set-menu dining across 50+ family and international restaurants at exclusive value. Reserve via OpenTable. 5. DSS Gahwa Beats Weekend café pop-ups on July 26, and August 2, 9, 16, 23: enjoy live music, coffee culture, and vibrant vibes at city hotspots. Locations TBC soon. 6. 10 Dirham Dish (August 1–31 ) Discover affordable eats across Dubai — restaurants offer a special dish for just Dhs10. 7. Headline concert series and live shows Beat The Heat DXB (July 4–13): Arabic pop, indie, hip-hop acts Individual concerts: Adonis (July 3), TJ Monterde (July 13), Shreya Ghoshal (July 19), Sufi maestro Sagar Bhatia (August 16), Natalie Imbruglia (August 23), Made in Kuwaiti theatre (August 29–30) 8. Shop and save citywide Nine weeks of retail excitement: themed flash sales, 'Cool Off at The Beach, JBR', 'Win Your School Fees', loyalty promos: Amber Millionaire, AURA draw, Win 1 Million Skywards Miles, and more. 9. Staycations and family fun Exclusive deals at 100+ hotels and 15 attractions, plus the DSS Entertainer BOGO offer (Dhs 195) unlocking 7,500+ discounts—covering theme parks, dining, gyms, spas. 10. Fitness events Get moving at mall-based runs: Courtyard run at Dubai Hills Mall (June 28, in partnership with Skechers) RX Run series at City Centre Mirdif (July 6) & Mall of Emirates (August 3) Fun runs at Ibn Battuta Mall (July 13) and Festival City Mall (August 31) Messi Experience at Festival City Mall until August 31— interactive football fun for all ages. 11. Modesh and Dana mascot moments Keep an eye out for Dubai's most-loved mascots making surprise appearances at malls, schools, attractions, and interactive pop-ups. Enjoy themed décor, meet-ups, and new merchandise across the city.