Aroma 360 Fragrance Expands Its Body Line And Retail Footprint
Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail. The brand's expansion into personal care products was a natural next step, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances.
Aroma 360 has had a remarkable transformation, evolving from an illustrious home fragrance brand into a leading luxury perfume, body care, and lifestyle company. Entering the space with body fragrance and aroma brands like Veronique Gabai, and lifestyle retail spaces like Blind Barber providing body care and scents for men, Aroma 360 finds its success in its core room scents that are filling the air in high-end commercial spaces other than its own.
Aroma 360 expansion into personal care products was a natural next step, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances.
The shift into personal fragrances was a natural progression, driven by customer demand. Founder Benzion Abboud explains it, "People have actually been using our room sprays as perfumes. I do it myself. So we thought, why not take our best-selling scents and adapt them into a body collection?"
This insight led to developing Aroama 360's body line, which is currently being tested by select retailers. The initial focus is on their most popular fragrances of Blue, Black, and Red, with plans to expand into a full range of lotions, creams, and washes.
Aroma 360 is transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail.
Aroma 360's fragrance portfolio showcases its versatility, featuring the Original Collection with top sellers like Blue, Red, and Green, alongside the exclusive metallic Limited Collection and the vibrant Miami line. An upcoming Dubai Collection will cater to Middle Eastern tastes with rich Oud-based scents. Abboud notes, "Our Dubai line is focused on Oud. [They] love it there! In the U.S., people prefer freshness or florals, but we're creating collections inspired by lifestyles." This tailored approach ensures each fragrance resonates with its audience while maintaining the brand's signature luxury.
Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail.
Aroama 360's original business of room fragrances adds a dimension to its retail strategy, revolutionizing the fragrance industry. The brand's stores are designed as immersive experiences. "Malls love us because we're not just another clothing store," says Abboud. "We offer something new—luxury, wellness, and an unforgettable scent journey."
Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances.
With customers spending 30 to 45 minutes exploring over 95 scents, Aroama 360 has become a destination in high-end malls. The brand currently operates 23 locations, with plans to reach 44 by year's end, including premier spots like Hudson Yards and Dubai's Trade Center. The long-term goal is 100+ international stores, a critical step for the perfume and body line's growth. "People still want to sample fragrances in person," Abboud asserts. "Retail is key to our expansion."
Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail.
Quality and consistency are the cornerstones of Aroama 360's success. The brand uses only the finest ingredients, prioritizing wellness and safety. "Scent is the strongest memory you'll have," the founder prescribes. "We want ours to be unforgettable." The company collaborates with top perfumers to anticipate trends years in advance, much like the fashion industry. This forward-thinking approach by Abboud ensures Aroama 360 remains at the forefront, offering everything from fresh florals to deep, smoky Ouds.
Aroma 360's expansion into personal care products was a natural next step, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances.
The brand will continue launching new body care products annually, catering to the evolving luxury market. Abboud states, "Our goal is to dominate the home fragrance market while making our perfume and body line a global sensation." Blending innovation, retail excellence, and uncompromising quality, Aroama 360 reimagines luxury fragrances for consumers.
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